About Defineme Fragrance
Defineme Fragrance is a company based in Santa Monica (United States) founded in 2015.. Defineme Fragrance has raised $2.62 million across 3 funding rounds. Defineme Fragrance offers products and services including Nearly Noon Eau de Parfum, Lalawoo Eau de Parfum, and Floret - Rose Quartz Crystal Infused Perfume. Defineme Fragrance operates in a competitive market with competitors including Pinrose, Snif, Native Co, Healing Solutions and Benigna Parfums, among others.
- Headquarter Santa Monica, United States
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Sectors
Healthcare
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.62 M (USD)
in 3 rounds
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Latest Funding Round
$1.95 M (USD), Series A
Mar 07, 2023
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Investors
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Employee Count
Employee Count
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Products & Services of Defineme Fragrance
Defineme Fragrance offers a comprehensive portfolio of products and services, including Nearly Noon Eau de Parfum, Lalawoo Eau de Parfum, and Floret - Rose Quartz Crystal Infused Perfume. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A creamy gourmand fragrance capturing slow mornings for daily wear.
Decadent scent blending indulgence with long-lasting natural notes.
Natural perfume with floral notes promoting harmony and intuition.
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Funding Insights of Defineme Fragrance
Defineme Fragrance has successfully raised a total of $2.62M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $1.95 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $1.9M
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First Round
First Round
(03 Jun 2021)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2023 | Amount | Series A - Defineme Fragrance | Valuation |
investors |
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| Jul, 2022 | Amount | Seed - Defineme Fragrance | Valuation |
investors |
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| Jun, 2021 | Amount | Seed - Defineme Fragrance | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Defineme Fragrance
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Defineme Fragrance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Defineme Fragrance Comparisons
Competitors of Defineme Fragrance
Defineme Fragrance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pinrose, Snif, Native Co, Healing Solutions and Benigna Parfums, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
High-end perfumes are sold online via a try-at-home model.
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| domain | founded_year | HQ Location |
Organic fragrances are sold online for men and women.
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| domain | founded_year | HQ Location |
Deodorants are manufactured and sold online by Native Co.
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| domain | founded_year | HQ Location |
Aromatherapy oils are provided online for health and wellness needs.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in sustainable perfumes.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Defineme Fragrance
Frequently Asked Questions about Defineme Fragrance
When was Defineme Fragrance founded?
Defineme Fragrance was founded in 2015 and raised its 1st funding round 6 years after it was founded.
Where is Defineme Fragrance located?
Defineme Fragrance is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Is Defineme Fragrance a funded company?
Defineme Fragrance is a funded company, having raised a total of $2.62M across 3 funding rounds to date. The company's 1st funding round was a Seed of $400K, raised on Jun 03, 2021.
What does Defineme Fragrance do?
Defineme Fragrance was established in 2015 in Santa Monica, United States. Organic perfumes spanning multiple categories are distributed through an online platform as the primary sales channel. The company operates within the fragrance sector, focusing on internet-based retail to reach consumers. Services encompass the provision of natural, multi-variety scent products without physical storefronts emphasized. Geographic operations are centered in the United States.
Who are the top competitors of Defineme Fragrance?
Defineme Fragrance's top competitors include Snif, Pinrose and Healing Solutions.
What products or services does Defineme Fragrance offer?
Defineme Fragrance offers Nearly Noon Eau de Parfum, Lalawoo Eau de Parfum, and Floret - Rose Quartz Crystal Infused Perfume.