About Whatnot
Whatnot is a company based in Marina Del Rey (United States) founded in 2019 by Logan Head and Grant Lafontaine.. Whatnot has raised $974.55 million across 8 funding rounds from investors including Lightspeed Venture Partners, Greycroft and avra. Whatnot has completed 1 acquisition, including Pastel. Whatnot operates in a competitive market with competitors including Drip Shop and Bettor Sports, among others.
- Headquarter Marina Del Rey, United States
- Founders Logan Head, Grant Lafontaine
- Stage Unicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Whatnot, Ltd.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$974.55 M (USD)
in 8 rounds
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Latest Funding Round
$225 M (USD), Series F
Oct 15, 2025
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Investors
Lightspeed Venture Partners
& 24 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Software Development Team
44 people
Product Management Team
20 people
Operations Team
20 people
Data Analysis and Operations Team
19 people
Human Resources and Administration
11 people
Category Team
9 people
Leadership Team
8 people
Machine Team
8 people
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Funding Insights of Whatnot
Whatnot has successfully raised a total of $974.55M across 8 strategic funding rounds. The most recent funding activity was a Series F round of $225 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series F — $225.0M
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First Round
First Round
(06 Feb 2020)
- Investors Count 25
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Series F - Whatnot | Valuation | DST Global Partners , CapitalG |
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| Dec, 2024 | Amount | Series E - Whatnot | Valuation | Greycroft , avra | |
| Jul, 2022 | Amount | Series D - Whatnot | Valuation | DST Global , CapitalG |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Whatnot
Whatnot has secured backing from 25 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Lightspeed Venture Partners, Greycroft and avra. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Founded Year | Domain | Location | |
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A sector-agnostic acceleration program for startups is operated by Avra.
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Founded Year | Domain | Location | |
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Venture capital investment firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Whatnot
Whatnot has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Pastel. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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A visual feedback tool for web designers is offered.
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Whatnot
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Whatnot Comparisons
Competitors of Whatnot
Whatnot operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Drip Shop and Bettor Sports, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile app-based social platform for trade card enthusiasts is operated.
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| domain | founded_year | HQ Location |
Operates an online platform for sports-based collectibles via live videos.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Whatnot
Frequently Asked Questions about Whatnot
When was Whatnot founded?
Whatnot was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Whatnot located?
Whatnot is headquartered in Marina Del Rey, United States. It is registered at Marina Del Rey, California, United States.
Who is the current CEO of Whatnot?
Grant Lafontaine is the current CEO of Whatnot. They have also founded this company.
Is Whatnot a funded company?
Whatnot is a funded company, having raised a total of $974.55M across 8 funding rounds to date. The company's 1st funding round was a Series D of $260M, raised on Feb 06, 2020.
What does Whatnot do?
Whatnot was founded in 2019 and is based in Marina Del Rey, United States. An app-based platform is operated in the e-commerce sector, where collectibles are sold via live video streams. A range of products is offered, including sports cards, sneakers, luxury handbags, Funko Pops, Pokemon cards, streetwear, and vinyl records. Services emphasize interactive auctions and direct purchases for collectors.
Who are the top competitors of Whatnot?
Whatnot's top competitors include Drip Shop and Bettor Sports.
How many acquisitions has Whatnot made?
Whatnot has made 1 acquisition, including Pastel.
Who are Whatnot's investors?
Whatnot has 25 investors. Key investors include Lightspeed Venture Partners, Greycroft, avra, DST Global Partners, and Durable Capital Partners.
What is Whatnot's valuation?
The valuation of Whatnot is $3.7B as of Jul 2022.