About Whatnot
Whatnot is a company based in Marina Del Rey (United States) founded in 2019 by Logan Head and Grant Lafontaine. Whatnot has raised $974.55 million across 8 funding rounds from investors including Lightspeed Venture Partners, Greycroft and avra. Whatnot has completed 1 acquisition, including Pastel. Whatnot operates in a competitive market with competitors including Drip Shop and Bettor Sports, among others.
- Headquarter Marina Del Rey, United States
- Founders Logan Head, Grant Lafontaine
- Stage Unicorn
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Sectors
Retail
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Email
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Phone
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Website
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Social
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- Legal Name Whatnot, Ltd.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$974.55 M (USD)
in 8 rounds
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Latest Funding Round
$225 M (USD), Series F
Oct 15, 2025
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Investors
Lightspeed Venture Partners
& 24 more
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Employee Count
Not available
- Investments & Acquisitions
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People of Whatnot
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Software Development Team
44 people
Product Management Team
20 people
Operations Team
20 people
Data Analysis and Operations Team
19 people
Human Resources and Administration
11 people
Category Team
9 people
Leadership Team
8 people
Machine Team
8 people
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Funding Insights of Whatnot
Whatnot has successfully raised a total of $974.55M across 8 strategic funding rounds. The most recent funding activity was a Series F round of $225 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Whatnot
Whatnot has secured backing from 25 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Lightspeed Venture Partners, Greycroft and avra.
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Multiple sectors are targeted for venture capital investments by Greycroft.
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A sector-agnostic acceleration program for startups is operated by Avra.
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Venture capital investment firm
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Investor details for Whatnot
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Investments & Acquisitions by Whatnot
Whatnot has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Pastel.
Investment portfolio details for Whatnot
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- Portfolio identities
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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A visual feedback tool for web designers is offered.
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Complete acquisition details for Whatnot
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Financial Statements - Whatnot
Detailed financials for Whatnot
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Whatnot Comparisons
Peer comparison for Whatnot
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Competitors of Whatnot
Whatnot operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Drip Shop and Bettor Sports, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Mobile app-based social platform for trade card enthusiasts is operated.
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Operates an online platform for sports-based collectibles via live videos.
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Detailed competitors of Whatnot
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Latest news on Whatnot
Complete news archive for Whatnot
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Frequently Asked Questions about Whatnot
Whatnot was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Whatnot is headquartered in Marina Del Rey, United States. It is registered at Marina Del Rey, California, United States.
Grant Lafontaine is the current CEO of Whatnot. They have also founded this company.
Whatnot is a funded company, having raised a total of $974.55M across 8 funding rounds to date.
Whatnot was founded in 2019 and is based in Marina Del Rey, United States. An app-based platform is operated in the e-commerce sector, where collectibles are sold via live video streams. A range of products is offered, including sports cards, sneakers, luxury handbags, Funko Pops, Pokemon cards, streetwear, and vinyl records. Services emphasize interactive auctions and direct purchases for collectors.
Whatnot's top competitors include Drip Shop and Bettor Sports.
Whatnot has made 1 acquisition, including Pastel.
Whatnot has 25 investors. Key investors include Lightspeed Venture Partners, Greycroft, avra, DST Global Partners, and Durable Capital Partners.
The valuation of Whatnot is $3.7B as of Jul 2022.