About Whatnot
Whatnot is a company based in Marina Del Rey (United States) founded in 2019 by Logan Head and Grant Lafontaine. Whatnot has raised $2.06 billion across 10 funding rounds from investors including Lightspeed Venture Partners, Greycroft and avra. Whatnot has completed 2 acquisitions, including Pastel and Shaped. Whatnot operates in a competitive market with competitors including Drip Shop and Bettor Sports, among others.
- Headquarter Marina Del Rey, United States
- Founders Logan Head, Grant Lafontaine
- Stage Unicorn
- SectorsRetail
- Email••••••••
- Website whatnot.com
- Social LinkedIn X Facebook
- Legal Name Whatnot, Ltd.
- Total Equity Funding$2.06B (USD)
in 10 rounds
- Latest Funding Round$545M (USD), Series G
Aug 2026
- InvestorsLightspeed Venture Partners
& 27 more
- Investments & AcquisitionsPastel
& 1 more
Apps and channels of Whatnot
Whatnot publishes 1 mobile app with over 5M+ downloads.
Funding Insights of Whatnot
Whatnot has successfully raised a total of $2.06B across 10 strategic funding rounds. The most recent funding activity was a Series G round of $545 million completed in August 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.06B
- Total Rounds 10
- Last Round Series G — $545M
- First Round $550,000
(Feb 2020)
- Investors Count 28
All 10 funding rounds of Whatnot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2026 | $545M | Series G | – | – | |
| Aug 2026 | $545M | Series G | – | – | |
| Oct 2025 | $225M | Series F | – | DST Global Partners, CapitalG | – |
| Dec 2024 | $265M | Series E | – | Greycroft, avra | |
| Jul 2022 | $260M | Series D | $3.7B | DST Global, CapitalG | |
| Sep 2021 | $150M | Series C | $1.5B | CapitalG | |
| May 2021 | $50M | Series B | – | Y Combinator | |
| Mar 2021 | $20M | Series A | – | a16z | |
| Dec 2020 | $4M | Seed | – | Scribble Ventures, Operator Partners | – |
| Feb 2020 | $550,000 | Seed | – | Wonder Ventures, Y Combinator | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2022 | $3.7B | •••••••• |
| Sep 2021 | $1.5B | •••••••• |
Last known valuation $3.7B (Jul 2022). 28 investors in total: 18 institutional and 10 angel.
Investors in Whatnot
Whatnot has secured backing from 28 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Lightspeed Venture Partners, Greycroft and avra.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
A sector-agnostic acceleration program for startups is operated by Avra. | – | avracap.com | San Francisco, United States | |
Venture capital investment firm | – | dst-global.com | Menlo Park, United States | |
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Investment management services are offered by Durable Capital Partners. | – | durablecap.com | Bethesda, United States | |
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | – | a16z.com | - | |
Growth-stage companies are invested in by CapitalG, Alphabet's independent fund. | – | capitalg.com | San Francisco, United States | |
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
Investments in multiple sectors are made by Bond Capital. | – | bondcap.com | San Francisco, United States | |
Venture capital fund investing in seed to series A startups | – | scribble.vc | Portola Valley, United States |
Investor details for Whatnot
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Whatnot
217 people are tracked at Whatnot (47 in leadership, 170 in team).
| Name | Role | Group |
|---|---|---|
John Walters | Head of Special Projects | Leadership |
Logan Head | Co-Founder & CTO | Leadership |
Grant Lafontaine | Co-Founder & CEO | Leadership |
Melody Khorsandi | Director Of Legal | Leadership |
David Dodge | Senior Art Director | Leadership |
Tess Singha | Chief People Officer | Leadership |
Jake Langbecker | Head Of Business Development | Leadership |
Evan Hou | Head of Data | Leadership |
Thomas Hayes | VP, Go To Market | Leadership |
Marcus Duterte | Head Of Operations Recruiting | Leadership |
Liz Goodno | Head Of Internal Comms & Special Projects | Leadership |
Kristina Garrido | Head Of Launch | Leadership |
Liz Hertzog | Executive Business Partner | Leadership |
Florence Koskas | Director Of Product Management | Leadership |
Emmanuel Fuentes | Head Data Science & Machine Learning | Leadership |
Brittany Lerner | Director Of International Operations | Leadership |
Charles Watty | Vp, Trust And Integrity Product | Leadership |
Emily Maher | Head of Talent | Leadership |
Elvira M. | Director Of Category Marketing | Leadership |
Tom Verrilli | Chief Product Officer | Leadership |
197 more people are available in the full profile.
Complete people profiles for Whatnot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Whatnot
Whatnot has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Pastel and Shaped.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Web feed integration solutions are offered via a business API. | shaped.ai | New York, United States | 2018 | Jul 2026 | •••• | |
A visual feedback tool for web designers is offered. | usepastel.com | Toronto, Canada | 2017 | Feb 2022 | •••• |
Complete acquisition details for Whatnot
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Whatnot
6 dated milestones of Whatnot across 7 years, from founding to its latest funding, stage changes and deals.
Competitors of Whatnot
Whatnot operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Drip Shop and Bettor Sports, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dripshop.live | 2020 | San Francisco, United States | $23M | – | Mobile app-based social platform for trade card enthusiasts is operated. | |
| bettorsports.shop | 2023 | New York, United States | – | – | Operates an online platform for sports-based collectibles via live videos. |
Detailed competitors of Whatnot
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Whatnot
The website of Whatnot (whatnot.com) receives about 14.5M visits a month.
- Monthly visits14.5M
▲ 15.8% vs previous month
Websites whose visitors overlap most with Whatnot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| popmart.com | 100% | 6M | #7,222 | View details | |
| funko.com | 99% | 6.6M | #7,612 | View details | |
brickeconomy.com | brickeconomy.com | 96% | – | #33,752 | – |
| poshmark.com | 95% | 66.8M | #503 | View details | |
| globalbunjang.com | 87% | 1.3M | #38,548 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whatnot
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Whatnot
Complete news archive for Whatnot
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Whatnot
10 companies that operate in the same segment as Whatnot (Subscription & Video Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Influencer-recommended multi-category fashion items are retailed online. | 2009 | Singapore, Singapore | USD 64 M | USD 108.4 M | – | |
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | – | – | |
Provider of a cloud-based software tool to create shoppable and interactive videos | 2017 | Redwood City, California, United States | USD 248.5 M | – | – | |
Multi-category fashion products are streamed live via a mobile app. | 2018 | London, England, United Kingdom | USD 58.5 M | – | – | |
Live streaming storefronts are enabled by an online SaaS platform. | 2017 | Huntsville, Alabama, United States | – | – | – | |
Providing solution for live video streaming for businesses | 2007 | Stockholm, Sweden | USD 4.02 M | USD 9.02 M | 78 | |
Social commerce platform for users to discover and share recommendations | 2016 | Bengaluru, Karnataka, India | USD 65.91 M | USD 693.59 K | 15 | |
Live Auctions platform | 2002 | New York, New York, United States | USD 47.6 M | – | – | |
Makeup, skincare, and personal care products are retailed online. | 2017 | Bengaluru, Karnataka, India | USD 5.35 M | USD 994.46 K | 76 | |
App-based live video commerce platform | 2022 | Paris, France | – | – | – |
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Frequently Asked Questions about Whatnot
Whatnot was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Whatnot is headquartered in Marina Del Rey, United States. It is registered at Marina Del Rey, California, United States.
Grant Lafontaine is the current CEO of Whatnot. They have also founded this company.
Whatnot is a funded company, having raised a total of $2.06B across 10 funding rounds to date. The company's 1st funding round was a Seed of $550K, raised on Feb 2020.
Whatnot was founded in 2019 and is based in Marina Del Rey, United States. An app-based platform is operated in the e-commerce sector, where collectibles are sold via live video streams. A range of products is offered, including sports cards, sneakers, luxury handbags, Funko Pops, Pokemon cards, streetwear, and vinyl records. Services emphasize interactive auctions and direct purchases for collectors.
Whatnot's top competitors include Drip Shop and Bettor Sports.
Whatnot has 28 investors. Key investors include Lightspeed Venture Partners, Greycroft, avra, DST Global Partners, and Durable Capital Partners.
The valuation of Whatnot is $3.7B as of Jul 2022.
Whatnot operates through Whatnot, Ltd..
Yes. Whatnot publishes Whatnot: Shop, Sell, Connect, with over 5 million downloads.
The website of Whatnot receives about 14.5 million visits a month.