About Pastel
Pastel is a Technology company based in Toronto (Canada) founded in 2017 by Haneef Ghanim and Valentin Staykov, and was acquired by Whatnot in February 2022. A visual feedback tool for web designers is offered. It operates on a SaaS (Software-as-a-Service) and Freemium model. Its chief executive, as recorded, is Valentin Staykov. Its website usepastel.com draws about 162 thousand monthly visits. Pastel offers products and services including Pastel Feedback Tool. Its focus areas include Software and Collaboration Tools.
Company details
A platform for visual website feedback is provided by Pastel, targeting web designers, developers, and agencies. Collaboration is streamlined through shared links for live websites, PDFs, and images. Feedback management is enhanced with features like comment resolution and task integration. Sectors served include digital marketing and creative agencies. Solutions focus on reducing approval times and improving client communication.
- Headquarters Toronto, Canada
- Founders Haneef Ghanim, Valentin Staykov
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Emailβ’β’β’β’β’β’β’β’
- Website usepastel.com
- Social LinkedIn X Facebook
- Acquired by Whatnot (Feb 2022)
Products & Services of Pastel
Pastel offers a comprehensive portfolio of products and services, including Pastel Feedback Tool.
A tool for visual website feedback is provided.
Investors in Pastel
Pastel has secured backing from 1 investor. Prominent investors backing the company include Whatnot.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Collectibles are auctioned through live videos on a mobile app. | 2019 | whatnot.com | Marina Del Rey, United States |
Investor details for Pastel
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Pastel
4 people are tracked at Pastel (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Haneef Ghanim | Co-Founder & CTO | Leadership |
Valentin Staykov | Co-Founder & CEO | Leadership |
Farhia Farah | Customer Success Manager Lead | Team |
Annie L. | Front-end Engineering Lead | Team |
Complete people profiles for Pastel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Pastel
2 dated milestones of Pastel across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Pastel is founded.
- Exit Acquired by Whatnot.
Web traffic of Pastel
The website of Pastel (usepastel.com) receives about 162.3K visits a month and ranks #169,401 among all websites worldwide, #1,629 in Graphics Multimedia and Web Design.
- Monthly visits162.3K
▲ 27.7% vs previous month
- Unique visitors38.5K
per month
- Global rank#169,401
among all websites
- Category rank#1,629
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate29%
- Pages per visit12.2
- Average visit6 min 32 sec
- DevicesDesktop 65% Β· Mobile 35%
Websites whose visitors overlap most with Pastel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
responsivetesttool.com | responsivetesttool.com | 100% | #317,743 | β | |
responsivedesignchecker.com | responsivedesignchecker.com | 94% | #2,083,947 | β | |
websiteresponsivetest.com | websiteresponsivetest.com | 90% | #4,085,918 | β | |
| designmodo.com | 88% | #153,949 | View details | ||
| canva.com | 80% | 876.1M | #35 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Pastel
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Pastel
Complete news archive for Pastel
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Frequently Asked Questions about Pastel
Pastel was founded in 2017.
Pastel is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Valentin Staykov is the CEO of Pastel, as recorded in our data. They have also founded this company.
Annual revenue of Pastel is $623.69 as on Dec 31, 2015.
A platform for visual website feedback is provided by Pastel, targeting web designers, developers, and agencies. Collaboration is streamlined through shared links for live websites, PDFs, and images. Feedback management is enhanced with features like comment resolution and task integration. Sectors served include digital marketing and creative agencies. Solutions focus on reducing approval times and improving client communication.
Pastel offers Pastel Feedback Tool.
Pastel has 1 investor. Key investors include Whatnot.
Yes. Pastel was acquired by Whatnot in February 2022.
The website of Pastel receives about 162 thousand visits a month and ranks #169,401 among all websites worldwide.

