About Shaped
Shaped is a company based in New York (United States) founded in 2018 by Daniel Camilleri, Shai Bruhis, and Tullie Murrell was acquired by Whatnot in July 2026. Shaped has raised $8.13 million across 2 funding rounds from investors including Whatnot, Y Combinator and Madrona. Shaped offers products and services including Semantic Search, Recommendations, Analytics, and Value Modeling. Shaped operates in a competitive market with competitors including Command Bar, Stackend, liveli, Phenofic and Embed Video On Website, among others.
Products & Services of Shaped
Shaped offers a comprehensive portfolio of products and services, including Semantic Search, Recommendations, Analytics, and Value Modeling.
AI-based tool for enhanced search relevance and user queries.
System for real-time content suggestions based on user behavior.
Platform for evaluating performance metrics and user interactions.
Tool for configuring and controlling business objectives with AI.
Funding Insights of Shaped
Shaped has successfully raised a total of $8.13M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.13M
- Total Rounds 2
- Last Round Series A — $8M
- First Round $125,000
(Jun 2022)
- Investors Count 2
All 2 funding rounds of Shaped with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $8M | Series A | – | Madrona Venture Group | |
| Jun 2022 | $125,000 | Seed | – | Y Combinator | – |
3 investors in total: 3 institutional.
Investors in Shaped
Shaped has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Whatnot, Y Combinator and Madrona.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | – | madrona.com | - | |
Collectibles are auctioned through live videos on a mobile app. | 2019 | whatnot.com | Marina Del Rey, United States |
Investor details for Shaped
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People of Shaped
6 people are tracked at Shaped (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Daniel Camilleri | Co-Founder | Leadership |
Shai Bruhis | Co-Founder | Leadership |
Tullie Murrell | Co-Founder & CEO | Leadership |
Nic Scheltema | Head Of GTM | Leadership |
Matt Ross | Founding Product | Team |
es | es | Team |
Complete people profiles for Shaped
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Shaped
4 dated milestones of Shaped across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Shaped is founded.
- Funding First funding round of $125K.
- Funding Latest funding round, Series A, of $8.0M.
- Exit Acquired by Whatnot.
Competitors of Shaped
Shaped operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Command Bar, Stackend, liveli, Phenofic and Embed Video On Website, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| commandbar.com | 2004 | San Francisco, United States | $23.8M | – | Cloud-based application integration solutions provider | |
| stackend.com | 2004 | Stockholm, Sweden | – | – | Platform offering web feed integration solution | |
| liveli.one | 2023 | Leawood, United States | – | – | A platform for seamless web feed integration and management. | |
| phenofic.com | 2020 | – | – | – | Phenofic provides custom notification feeds for web apps with API integration and metrics. | |
| embedvideoonwebsite.com | 2011 | Bahamas | – | – | Free app converts videos to HTML5 and simplifies web embedding process. | |
| feed-donkey.io | 2019 | United Kingdom | – | – | Platform for creating product data feeds and monitoring e-commerce integrations. | |
| mediumable.io | 2020 | – | – | – | Delivers tools for integrating websites with Medium platforms. | |
| oursiteupdates.com | 2020 | Panama | – | – | Provides tailored solutions for integrating post updates and alert banners into websites. |
Detailed competitors of Shaped
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Shaped
The website of Shaped (shaped.ai) receives about 72.9K visits a month.
- Monthly visits72.9K
▲ 11.4% vs previous month
Websites whose visitors overlap most with Shaped. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
promptengineering.org | promptengineering.org | 100% | – | #900,422 | – |
aimodels.fyi | aimodels.fyi | 100% | – | #381,515 | – |
| aman.ai | 100% | – | #435,430 | View details | |
shapeof.ai | shapeof.ai | 94% | – | #629,904 | – |
| apachecon.com | 87% | – | #2,884,270 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Shaped
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Shaped
Complete news archive for Shaped
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Shaped
10 companies that operate in the same segment as Shaped (Application Development Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based version control and source code management platform | 2008 | San Francisco, California, United States | USD 354.03 M | – | – | |
Cloud-based software for continuous application development and deployment. | 2013 | San Francisco, California, United States | USD 202.25 M | – | – | |
Cloud based website development platform | 2012 | San Francisco, California, United States | USD 336.41 M | – | – | |
Cloud-based website builder tool | 2003 | New York, New York, United States | USD 591.5 M | USD 16.79 M | 87 | |
Cloud-based low-code platform enables application development and automation. | 1999 | Reston, Virginia, United States | USD 47.5 M | USD 726.94 M | 2,029 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
Cloud and AI based low code workflow and app development platform | 2013 | San Francisco, California, United States | USD 1.35 B | – | – | |
Websites are built using Wix's cloud-based drag-and-drop platform. | 2006 | Tel Aviv, Israel | USD 53.5 M | USD 1.99 B | 5,280 | |
Online application marketplace | 2009 | San Francisco, California, United States | USD 437.8 M | USD 7.59 M | 183 | |
Development of internal tools is enabled by a low-code platform. | 2017 | San Francisco, California, United States | USD 135.27 M | – | 124 |
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Frequently Asked Questions about Shaped
Shaped was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Shaped is headquartered in New York, United States. It is registered at New York, New York, United States.
Tullie Murrell is the current CEO of Shaped. They have also founded this company.
Shaped is a funded company, having raised a total of $8.13M across 2 funding rounds to date. The company's 1st funding round was a Seed of $125K, raised on Jun 2022.
Shaped was founded in 2018 in New York, United States, within the technology sector focused on e-commerce personalization. A platform is provided for integrating web feeds, including a business API that enables video feeds on websites. Personalized product recommendations are facilitated for customers through this integration. Machine learning is utilized to automate the process, supporting operations for businesses aiming to incorporate such features.
Shaped's top competitors include Command Bar, Stackend and liveli.
Shaped offers Semantic Search, Recommendations, Analytics, and Value Modeling.
Shaped has 3 investors. Key investors include Whatnot, Y Combinator, and Madrona.
Yes. Shaped was acquired by Whatnot in July 2026.