About Hydro Flask
Hydro Flask is a Consumer company based in Bend (United States) founded in 2009, and was acquired by Helen of Troy in February 2016. Coolers and containers are supplied for camping and hiking activities. Its chief executive, as recorded, is Julien Mininberg. Its website hydroflask.com draws about 1.2 million monthly visits. Its focus areas include Consumer Goods, Sports Equipment, Outdoor Sports and Camping & Hiking.
Company details
Hydro Flask was established in 2009 in Bend, United States. Insulated coolers, bottles, and containers are manufactured for outdoor use, including camping and hiking. Operations center on the consumer products sector, with a focus on durable gear that maintains temperature. Distribution occurs through retail and online channels across the United States and internationally. Leadership is provided by CEO Julien Mininberg.
- Headquarters Bend, United States
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Emailβ’β’β’β’β’β’β’β’
- Website hydroflask.com
- Social LinkedIn X Facebook
- Acquired by Helen of Troy (Feb 2016)
- Investors
- Acquired byHelen of Troy
(Feb 2016)
Investors in Hydro Flask
Hydro Flask has secured backing from 1 investor. Prominent investors backing the company include Helen of Troy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retailer of water purifiers | 1968 | helenoftroy.com | El Paso, United States |
Investor details for Hydro Flask
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People of Hydro Flask
36 people are tracked at Hydro Flask (5 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Julien Mininberg | CEO | Leadership |
Eric Schmidt | Marketing Director | Leadership |
Charlie Ortega | Director Of Sales | Leadership |
Adam Haynes | Associate Design Director | Leadership |
Yiorgos Makris | Director Of Marketing | Leadership |
Wesley Steen | Product Engineer | Team |
Leslie Milam | Retail Marketing Specialist | Team |
Nick Cahill | Brand Ambassador | Team |
Tracie Nelson | Marketing Project Manager | Team |
Brian Schafer | Sales Manager | Team |
Dave E. Johnson | Senior Financial Analyst | Team |
Iris Lee | Associate Sales Manager - Active Lifestyle | Team |
Mara Burnell | Systems Project Manager | Team |
Taylor Brown | Category Strategy And Insights Manager | Team |
Katie McHenry | Sr. Inventory Planner | Team |
Lauren Ashton | Sales Manager Natural Foods Housewares | Team |
Kyla McDermott | Sales Manager - Active Lifestyle | Team |
Nathalie Packebush | Financial Planning Analysis Manager | Team |
Michelle Bertocchi | Sales Manager Customization | Team |
Bonnie Finch | Account Coordinator | Team |
16 more people are available in the full profile.
Complete people profiles for Hydro Flask
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Timeline of Hydro Flask
2 dated milestones of Hydro Flask across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Hydro Flask is founded.
- Exit Acquired by Helen of Troy.
Web traffic of Hydro Flask
The website of Hydro Flask (hydroflask.com) receives about 1.2M visits a month and ranks #23,520 among all websites worldwide, #1,122 in Fashion and Apparel.
- Monthly visits1.2M
▼ 27.9% vs previous month
- Unique visitors897.5K
per month
- Global rank#23,520
among all websites
- Category rank#1,122
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit6.4
- Average visit2 min 51 sec
- DevicesDesktop 33% Β· Mobile 67%
Websites whose visitors overlap most with Hydro Flask. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kleankanteen.com | 100% | 288.5K | #123,621 | View details | |
owalalife.com | owalalife.com | 85% | #4,290 | β | |
| urbanoutfitters.com | 81% | 22M | #1,572 | View details | |
shop.lululemon.com | shop.lululemon.com | 79% | #884 | β | |
| macys.com | 77% | 79.4M | #229 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Hydro Flask
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Sports & Outdoor Goods
3 companies that operate in the same segment as Hydro Flask (Sports & Outdoor Goods) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | USD 8.58 B | 19,600 | ||
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | USD 1.59 B | 33,319 | ||
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 |
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Related news about Hydro Flask
Complete news archive for Hydro Flask
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Frequently Asked Questions about Hydro Flask
Hydro Flask was founded in 2009.
Hydro Flask is headquartered in Bend, United States. It is registered at Bend, Oregon, United States.
Julien Mininberg is the CEO of Hydro Flask, as recorded in our data.
Hydro Flask was established in 2009 in Bend, United States. Insulated coolers, bottles, and containers are manufactured for outdoor use, including camping and hiking. Operations center on the consumer products sector, with a focus on durable gear that maintains temperature. Distribution occurs through retail and online channels across the United States and internationally. Leadership is provided by CEO Julien Mininberg.
Hydro Flask has 1 investor. Key investors include Helen of Troy.
Yes. Hydro Flask was acquired by Helen of Troy in February 2016.
The website of Hydro Flask receives about 1.2 million visits a month and ranks #23,520 among all websites worldwide.

