About Helen of Troy
Helen of Troy is a company based in El Paso (United States) founded in 1968 by Gerald Rubin was acquired by Tengram Capital Partners in March 2022.. The company has 1,880 employees as of February 28, 2024. Helen of Troy has completed 8 acquisitions, including Curlsmith, Drybar and Hydro Flask.
- Headquarter El Paso, United States
- Employees 1880 as on 28 Feb, 2024
- Founders Gerald Rubin
- Stage Public
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Helen Of Troy Limited
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Annual Revenue
$1.91 B-4.93as on Feb 28, 2025
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Net Profit
$123.75 M-26.6as on Feb 28, 2025
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EBITDA
$264.21 M-20.19as on Feb 28, 2025
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Latest Funding Round
- Investors
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Employee Count
1880
as on Feb 28, 2024
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Investments & Acquisitions
Curlsmith
& 7 more
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Acquired by
Tengram Capital Partners
(Mar 01, 2022)
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IPO & Listings of Helen of Troy
Helen of Troy is a publicly listed company on the NASDAQ with ticker symbol HELE in USA, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Leadership Team
38 people
Sales and Marketing
26 people
Software Development Team
26 people
Finance and Accounting
21 people
Operations Team
18 people
Creative and Marketing Team
13 people
Senior Team
9 people
Brand Team
7 people
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Funding Insights of Helen of Troy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Helen of Troy
Helen of Troy has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Tengram Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A private equity firm focused on consumer brand acquisitions.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Helen of Troy
Helen of Troy has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Curlsmith, Drybar and Hydro Flask. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Natural hair care products are sold online by Curlsmith.
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2015 | ||||
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Internet-first brand offering nail care products
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2013 | ||||
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Coolers and containers are supplied for camping and hiking activities.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Helen of Troy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Helen Of Troy Comparisons
Competitors of Helen of Troy
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Helen Of Troy
Frequently Asked Questions about Helen of Troy
When was Helen of Troy founded?
Helen of Troy was founded in 1968.
Where is Helen of Troy located?
Helen of Troy is headquartered in El Paso, United States. It is registered at El Paso, Texas, United States.
Who is the current CEO of Helen of Troy?
Julien Mininberg is the current CEO of Helen of Troy.
How many employees does Helen of Troy have?
As of Feb 28, 2024, the latest employee count at Helen of Troy is 1,880.
What is the annual revenue of Helen of Troy?
Annual revenue of Helen of Troy is $1.91B as on Feb 28, 2025.
What does Helen of Troy do?
Helen of Troy was founded in 1968 by Gerald Rubin in El Paso, United States. Operations are conducted in the retail sector, with a focus on water purifiers distributed to consumers. Products are marketed through various channels within the consumer goods industry. The company is led by CEO Julien Mininberg, overseeing activities from the Texas headquarters.
Is Helen of Troy publicly traded?
Yes, Helen of Troy is publicly traded on NASDAQ under the ticker symbol HELE.
How many acquisitions has Helen of Troy made?
Helen of Troy has made 8 acquisitions, including Curlsmith, Drybar, and Hydro Flask.
Who are Helen of Troy's investors?
Helen of Troy has 1 investor. Key investors include Tengram Capital Partners.
What is Helen of Troy's ticker symbol?
The ticker symbol of Helen of Troy is HELE on NASDAQ.