About Curlsmith
Curlsmith is a company based in New York (United States) founded in 2015 by Kate Evans was acquired by Helen of Troy in May 2022. Curlsmith operates in a competitive market with competitors including Prose, Vegamour, Reviv3 Procare, Dae and Crown Affair, among others.
- Headquarter New York, United States
- Founders Kate Evans
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website curlsmith.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Helen of Troy (May 2022)
- InvestorsHelen of Troy
& 1 more
- Acquired byHelen of Troy
(May 2022)
Apps and channels of Curlsmith
its YouTube channel Curlsmith Official has 608K subscribers and 30 videos.
Videos from Curlsmith
The most watched videos on Curlsmith's YouTube channel, Curlsmith Official (608K subscribers). Click a video to play it here.
More on Curlsmith Official.
Funding Insights of Curlsmith
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Curlsmith with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | – | Series A | – | BFG | – |
2 investors in total: 2 institutional.
Investors in Curlsmith
Curlsmith has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Helen of Troy and BFG Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early stage investments in consumer products are facilitated. | – | bfgpartners.com | Boulder, United States | |
Retailer of water purifiers | 1968 | helenoftroy.com | El Paso, United States |
Investor details for Curlsmith
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Curlsmith
2 people are tracked at Curlsmith (2 in leadership).
| Name | Role | Group |
|---|---|---|
Kate Evans | Co-Founder | Leadership |
Michal Berski | CEO | Leadership |
Complete people profiles for Curlsmith
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Curlsmith
3 dated milestones of Curlsmith across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Curlsmith is founded.
- Funding First funding round.
- Exit Acquired by Helen of Troy.
Competitors of Curlsmith
Curlsmith operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Prose, Vegamour, Reviv3 Procare, Dae and Crown Affair, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| prose.com | 2017 | Brooklyn, United States | $32.35M | 233 | Customized organic hair care products are provided through subscriptions. | |
| vegamour.com | 2017 | Los Angeles, United States | $80M | – | Natural hair care products are offered via an internet-first brand. | |
| reviveprocare.com | 2015 | Beverly Hills, United States | – | – | Organic haircare products are sold via internet-first brand. | |
| daehair.com | 2019 | Phoenix, United States | $10.6M | 29 | Hair care products are offered by an internet-first vegan brand. | |
| crownaffair.com | 2007 | New York, United States | $15.73M | – | Organic hair care products are offered via an internet-first brand. | |
| ceremonia.com | 2020 | New York, United States | $13M | – | Natural hair care products are offered online by Ceremonia. | |
| mysunday2sunday.com | 2019 | Plainfield, United States | $4.2M | – | Natural hair-care products are provided by an internet-first brand. | |
| breadbeautysupply.com | 2020 | Santa Monica, United States | $1.75M | – | Internet first brand offering a variety of hair care products | |
| odelebeauty.com | 2019 | Minneapolis, United States | $12M | – | Natural hair care products are offered through an internet-first brand. | |
| shazandkiks.com | 2020 | Austin, United States | – | – | Natural hair creams and wooden combs are offered online. |
Detailed competitors of Curlsmith
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Curlsmith
The website of Curlsmith (curlsmith.com) receives about 466.5K visits a month and ranks #88,652 among all websites worldwide, #4,497 in Beauty and Cosmetics.
- Monthly visits466.5K
▼ 10.8% vs previous month
- Unique visitors256.8K
per month
- Global rank#88,652
among all websites
- Category rank#4,497
Lifestyle · Beauty and Cosmetics
- Bounce rate43%
- Pages per visit3.2
- Average visit2 min 16 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Curlsmith. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulta.com | 100% | 47.7M | #504 | View details | |
| carolsdaughter.com | 100% | 99.9K | #371,155 | View details | |
| sephora.com | 98% | 54.5M | #494 | View details | |
| onlycurls.com | 93% | – | #182,288 | View details | |
| chatters.ca | 91% | 285.9K | #113,552 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Curlsmith
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Curlsmith
Complete news archive for Curlsmith
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Curlsmith
10 companies that operate in the same segment as Curlsmith (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Curlsmith
Curlsmith was founded in 2015 and raised its 1st funding round 6 years after it was founded.
Curlsmith is headquartered in New York, United States. It is registered at New York, New York, United States.
Michal Berski is the current CEO of Curlsmith.
Curlsmith was founded in 2015 in New York, United States, as an internet-first brand focused on natural hair care. A range of products, including oils, serums, balms, and creams, is offered through its online platform. Organic ingredients are used in the formulations, and free delivery is provided to customers. Operations center on direct-to-consumer sales in the beauty sector.
Curlsmith's top competitors include Prose, Vegamour and Reviv3 Procare.
Curlsmith has 2 investors. Key investors include Helen of Troy, and BFG Partners.
Yes. Curlsmith was acquired by Helen of Troy in May 2022.
The website of Curlsmith receives about 466 thousand visits a month and ranks #88,652 among all websites worldwide.