ICIW

Sollentuna, Sweden Founded: 2000 • Age: 26 yrs Acquired By RevolutionRace
Designer and retailer of athletic apparel and accessories
Annual revenue - Latest available
Total funding $458,846 1 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About ICIW

ICIW is a company based in Sollentuna (Sweden) founded in 2000 was acquired by RevolutionRace in July 2026. ICIW has raised $458.85 thousand across 1 funding round from investors including RevolutionRace, Wellstreet and Alexander Hars. ICIW offers products and services including Tights & Leggings, Sports Bra, Shorts, T-Shirts, and Accessories. ICIW operates in a competitive market with competitors including Decathlon, PUMA, RevolutionRace, J.Lindeberg and Haglfs, among others.

  • Headquarter Sollentuna, Sweden
  • Sectors
    Retail
  • Phone
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  • Website
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  • Social
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  • Legal Name Icaniwill Ab
Operational Areas
Retail → Consumer & Fashion Retail Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $458.85 K (USD)

    in 1 rounds

  • Latest Funding Round
    $458.85 K (USD), Private Equity Round

    Jul 10, 2018

  • Investors
  • Employee Count
    Not available
  • Acquired by
    RevolutionRace

    (Jul 09, 2026)

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Products & Services of ICIW

ICIW offers a comprehensive portfolio of products and services, including Tights & Leggings, Sports Bra, Shorts, T-Shirts, and Accessories.

Product name locked
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Primary

Comfortable clothing for workouts and daily activities

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Supportive bras designed for exercise and fitness

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Breathable shorts for running and gym sessions

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Versatile tops for various physical activities

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Items like caps and bottles for workout support

People of ICIW

Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Ebba Lange
Head Of Expansion
People
Evelina Axelsson
Office Manager
People
Matilda Forsberg
Creative Director
People
Jan Mysiak
Frontend Lead

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Funding Insights of ICIW

ICIW has successfully raised a total of $458.85K through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $458.85 thousand completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in ICIW

ICIW has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include RevolutionRace, Wellstreet and Alexander Hars.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Wellstreet is engaged in early stage investments in Nordic tech startups.
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Alexander Hars

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Internet-first brand of outdoor wear
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Investor details for ICIW

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Investments & Acquisitions by ICIW

Investments
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Investment portfolio details for ICIW

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  • Transaction dates
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Financial Statements - ICIW

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Detailed financials for ICIW

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Iciw Comparisons

ICIW Primary company
Description
Designer and retailer of athletic apparel and accessories
Location
Sollentuna, Sweden
Founded Year
2000
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for ICIW

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Competitors of ICIW

ICIW operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Decathlon, PUMA, RevolutionRace, J.Lindeberg and Haglfs, among others.

Company Name Domain Founded year HQ Location Description
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Sports goods are retailed through physical stores operated by Decathlon.
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Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA.
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Internet-first brand of outdoor wear
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High-fashion sportswear and golf apparel are designed and retailed.
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Outdoor apparel and equipment are designed and manufactured for activities.
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Apparel for women and men is offered online by TOBE.
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Detailed competitors of ICIW

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Latest news on Iciw

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Complete news archive for ICIW

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Frequently Asked Questions about ICIW

ICIW was founded in 2000 and raised its 1st funding round 18 years after it was founded.

ICIW is headquartered in Sollentuna, Sweden. It is registered at Sollentuna, Stockholm County, Sweden.

ICIW is a funded company, having raised a total of $458.85K across 1 funding round to date.

ICIW was founded in 2000 and is headquartered in Sollentuna, Sweden. The company operates in the athletic apparel sector, where clothing items for men and womenincluding tops, bottoms, and outerwearare designed for activities such as running and yoga. Accessories like hats, socks, and water bottles are also provided. All products are distributed through an online store accessible via iciw.com.

ICIW's top competitors include PUMA, J.Lindeberg and Peak Performance.

ICIW offers Tights & Leggings, Sports Bra, Shorts, T-Shirts, and Accessories.

ICIW has 3 investors. Key investors include RevolutionRace, Wellstreet, and Alexander Hars.

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