Idealo

Berlin, Germany Founded: 2000 • Age: 26 yrs Acquired By Axel Springer
Price comparison services are operated across European countries.

About Idealo

Idealo is a company based in Berlin (Germany) founded in 2000 was acquired by Axel Springer in June 2006. Idealo has raised $142.99 thousand across 3 funding rounds from investors including Axel Springer and Freie Universitat Berlin. Idealo offers products and services including Price Comparison Service, Flight Comparison Tool, and Product Deal Aggregator. Idealo operates in a competitive market with competitors including Shopping, Ciao, Billiger, PricePanda and Guenstiger.de, among others.

  • Headquarter Berlin, Germany
  • Sectors
    Retail
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website idealo.de
  • Social LinkedIn X Facebook
  • Acquired by Axel Springer (Jun 2006)
  • Legal Name Idealo Internet Gmbh
Key Metrics

Products & Services of Idealo

Idealo offers a comprehensive portfolio of products and services, including Price Comparison Service, Flight Comparison Tool, and Product Deal Aggregator.

Price Comparison Service
Ecommerce Platform

Tool for comparing product prices across retailers online.

Flight Comparison Tool
Travel Service

Platform for finding and comparing flight deals quickly.

Product Deal Aggregator
Shopping Assistant

Service aggregating deals on electronics and fashion items.

Apps and channels of Idealo

Idealo publishes 1 mobile app with over 10M+ downloads.

idealo: Price Comparison App
Google Play Shopping Everyone Free 10M+ downloads
Developer: idealo internet GmbH
View on Google Play

Funding Insights of Idealo

Idealo has successfully raised a total of $142.99K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $142,985
  • Total Rounds 3
  • First Round $142,985

    (Jun 2000)

  • Investors Count 1

All 3 funding rounds of Idealo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2000$142,985Seed––
–
Jun 2000$333,632Debt – Conventional––
–
Jun 2000–Grant––
Valuation history

2 investors in total: 2 institutional.

Investors in Idealo

Idealo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Axel Springer and Freie Universitat Berlin.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
University offering multiple courses and degrees across diversified streams
1948fu-berlin.deBerlin, Germany
Provider of news media, digital content, and technology-based journalism
1946axelspringer.comBerlin, Germany
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Investor details for Idealo

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Idealo

69 people are tracked at Idealo (14 in leadership, 55 in team).

NameRoleGroup
Jörn Rehse
Managing DirectorLeadership
Caroline Erler
Senior Vice President PeopleLeadership
Paula Müller
Head of PeopleLeadership
Fabio Plebani
Chief International OfficerLeadership
Albrecht von Sonntag
Managing DirectorLeadership
Alicia Heise
Head Of BrandLeadership
Annette Magin
Senior HR Business PartnerLeadership
Stephan Wowra
Partner Manager Im Content MarketingLeadership
Agnieszka Niemeier
CMOLeadership
Sandra Dotan
Head Of Business Dev., Content & External Communications TravelLeadership
Nadine Silla
Senior HR Business PartnerLeadership
Christine S.
Senior People Business PartnerLeadership
Andrea Springer-Ferazin
Head Of Strategy / Marketing Tech & User DataLeadership
Emiliano Corazza
Head Of ContentLeadership
Qiong Wu
Data Analyst - Mobile App DevelopmentTeam
Janine Pretschner
Senior B2b Marketing ManagerTeam
Massimo S.
Content ManagerTeam
María José G.
Team Leader Content Idealo.co.ukTeam
Priyanka Sharma
Data Analyst - Marketing InsightsTeam
Paola Cristallo
Content ManagerTeam

49 more people are available in the full profile.

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Complete people profiles for Idealo

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Idealo

3 dated milestones of Idealo across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Idealo is founded.
  2. Funding First funding round of $143K.
  3. Exit Acquired by Axel Springer.

Competitors of Idealo

Idealo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shopping, Ciao, Billiger, PricePanda and Guenstiger.de, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
shopping.com1998Brisbane, United States–12,300
Online shopping comparison platform
ciao.com1999Munich, Germany$5M–
Product review portal
billiger.de2004Karlsruhe, Germany–157
Products are compared, prices searched, and reviews aggregated online.
pricepanda.com.sg2005Singapore––
Prices of multi-category products are compared online by users.
guenstiger.de1999Hamburg, Germany–36
Online price comparison platform
netzsieger.de2012Berlin, Germany–1
Independent product reviews and comparisons are conducted across multiple categories.
anytips.com2018Mainz, Germany––
Prices across multiple product categories are compared online.
globalcomparison.net2015Berlin, Germany–9
Multi-category products are compared via an online platform.
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Detailed competitors of Idealo

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Idealo

The website of Idealo (idealo.de) receives about 63.9M visits a month.

  • Monthly visits
    63.9M

    ▼ 8% vs previous month

Similar websites

Websites whose visitors overlap most with Idealo. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
amazon.de
amazon.de
100%
–#58–
geizhals.de
geizhals.de
94%
–#6,196–
guenstiger.de
93%
1.6M#38,485View details
ebay.de
ebay.de
89%
–#250–
otto.de
76%
52.9M#568View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Idealo

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Idealo

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Complete news archive for Idealo

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Idealo

10 companies that operate in the same segment as Idealo (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Multi-category consumer products are offered via an online marketplace platform.
2007Bengaluru, Karnataka, IndiaUSD 12.12 B––
Fashion and lifestyle products are offered via an online marketplace.
2007Bengaluru, Karnataka, IndiaUSD 123.71 MUSD 542.17 M1,108
Multi-category consumer products are sold via an online marketplace.
2010Seoul, South KoreaUSD 3.9 BUSD 34.53 B95,000
Multi-category products are sold via an online marketplace platform.
2012Singapore, SingaporeUSD 689.63 M––
Multi-category products are offered through an online marketplace.
1994Seattle, Washington, United StatesUSD 8 M––
Multi-category second-hand products are offered via online marketplace platform.
2007Moscow, RussiaUSD 161 M––
Used multi-category products are traded on an online marketplace platform.
2013Minato, Tokyo, JapanUSD 117.3 MUSD 1.41 B–
Multi-category consumer products are sold via an online marketplace platform.
1999Buenos Aires, Argentina–USD 28.89 B84,210
App-based marketplace and classified platform for multi-category products
2013Barcelona, Catalonia, SpainUSD 370.56 M––
Multi-category consumer products are offered via an online marketplace.
1998Moscow, RussiaUSD 442.27 M––
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Frequently Asked Questions about Idealo

Idealo was founded in 2000.

Idealo is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Idealo is a funded company, having raised a total of $142.99K across 3 funding rounds to date. The company's 1st funding round was a Seed of $142.99K, raised on Jun 2000.

Idealo was founded in 2000 and is headquartered in Berlin, Germany. Price comparison portals are maintained in the UK, Germany, Austria, France, Italy, Spain, and Poland, serving around 7 million unique users monthly. Dedicated engines for travel comparisons, including flug.idealo for flights and hotel.idealo for accommodations, are also operated within the sector.

Idealo's top competitors include Shopping, Billiger and Guenstiger.de.

Idealo offers Price Comparison Service, Flight Comparison Tool, and Product Deal Aggregator.

Idealo has 2 investors. Key investors include Axel Springer, and Freie Universitat Berlin.

Idealo operates through Idealo Internet Gmbh.

Yes. Idealo was acquired by Axel Springer in June 2006.

Yes. Idealo publishes idealo: Price Comparison App, with over 10 million downloads.

The website of Idealo receives about 63.9 million visits a month.

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