About Idealo
Idealo is a company based in Berlin (Germany) founded in 2000 was acquired by Axel Springer in June 2006. Idealo has raised $142.99 thousand across 3 funding rounds from investors including Axel Springer and Freie Universitat Berlin. Idealo offers products and services including Price Comparison Service, Flight Comparison Tool, and Product Deal Aggregator. Idealo operates in a competitive market with competitors including Shopping, Ciao, Billiger, PricePanda and Guenstiger.de, among others.
- Headquarter Berlin, Germany
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Website idealo.de
- Social LinkedIn X Facebook
- Acquired by Axel Springer (Jun 2006)
- Legal Name Idealo Internet Gmbh
- Total Equity Funding$142.99K (USD)
in 3 rounds
- InvestorsAxel Springer
& 1 more
- Acquired byAxel Springer
(Jun 2006)
Products & Services of Idealo
Idealo offers a comprehensive portfolio of products and services, including Price Comparison Service, Flight Comparison Tool, and Product Deal Aggregator.
Tool for comparing product prices across retailers online.
Platform for finding and comparing flight deals quickly.
Service aggregating deals on electronics and fashion items.
Apps and channels of Idealo
Idealo publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Idealo
Idealo has successfully raised a total of $142.99K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $142,985
- Total Rounds 3
- First Round $142,985
(Jun 2000)
- Investors Count 1
All 3 funding rounds of Idealo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2000 | $142,985 | Seed | β | β | β |
| Jun 2000 | $333,632 | Debt – Conventional | β | β | β |
| Jun 2000 | – | Grant | β | β |
2 investors in total: 2 institutional.
Investors in Idealo
Idealo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Axel Springer and Freie Universitat Berlin.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
University offering multiple courses and degrees across diversified streams | 1948 | fu-berlin.de | Berlin, Germany | |
Provider of news media, digital content, and technology-based journalism | 1946 | axelspringer.com | Berlin, Germany |
Investor details for Idealo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Idealo
69 people are tracked at Idealo (14 in leadership, 55 in team).
| Name | Role | Group |
|---|---|---|
Jörn Rehse | Managing Director | Leadership |
Caroline Erler | Senior Vice President People | Leadership |
Paula Müller | Head of People | Leadership |
Fabio Plebani | Chief International Officer | Leadership |
Albrecht von Sonntag | Managing Director | Leadership |
Alicia Heise | Head Of Brand | Leadership |
Annette Magin | Senior HR Business Partner | Leadership |
Stephan Wowra | Partner Manager Im Content Marketing | Leadership |
Agnieszka Niemeier | CMO | Leadership |
Sandra Dotan | Head Of Business Dev., Content & External Communications Travel | Leadership |
Nadine Silla | Senior HR Business Partner | Leadership |
Christine S. | Senior People Business Partner | Leadership |
Andrea Springer-Ferazin | Head Of Strategy / Marketing Tech & User Data | Leadership |
Emiliano Corazza | Head Of Content | Leadership |
Qiong Wu | Data Analyst - Mobile App Development | Team |
Janine Pretschner | Senior B2b Marketing Manager | Team |
Massimo S. | Content Manager | Team |
María José G. | Team Leader Content Idealo.co.uk | Team |
Priyanka Sharma | Data Analyst - Marketing Insights | Team |
Paola Cristallo | Content Manager | Team |
49 more people are available in the full profile.
Complete people profiles for Idealo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Idealo
3 dated milestones of Idealo across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Idealo is founded.
- Funding First funding round of $143K.
- Exit Acquired by Axel Springer.
Competitors of Idealo
Idealo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shopping, Ciao, Billiger, PricePanda and Guenstiger.de, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shopping.com | 1998 | Brisbane, United States | – | 12,300 | Online shopping comparison platform | |
| ciao.com | 1999 | Munich, Germany | $5M | – | Product review portal | |
| billiger.de | 2004 | Karlsruhe, Germany | – | 157 | Products are compared, prices searched, and reviews aggregated online. | |
| pricepanda.com.sg | 2005 | Singapore | – | – | Prices of multi-category products are compared online by users. | |
| guenstiger.de | 1999 | Hamburg, Germany | – | 36 | Online price comparison platform | |
| netzsieger.de | 2012 | Berlin, Germany | – | 1 | Independent product reviews and comparisons are conducted across multiple categories. | |
| anytips.com | 2018 | Mainz, Germany | – | – | Prices across multiple product categories are compared online. | |
| globalcomparison.net | 2015 | Berlin, Germany | – | 9 | Multi-category products are compared via an online platform. |
Detailed competitors of Idealo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Idealo
The website of Idealo (idealo.de) receives about 63.9M visits a month.
- Monthly visits63.9M
▼ 8% vs previous month
Websites whose visitors overlap most with Idealo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
amazon.de | amazon.de | 100% | – | #58 | β |
geizhals.de | geizhals.de | 94% | – | #6,196 | β |
| guenstiger.de | 93% | 1.6M | #38,485 | View details | |
ebay.de | ebay.de | 89% | – | #250 | β |
| otto.de | 76% | 52.9M | #568 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Idealo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Idealo
Complete news archive for Idealo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Idealo
10 companies that operate in the same segment as Idealo (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about Idealo
Idealo was founded in 2000.
Idealo is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Idealo is a funded company, having raised a total of $142.99K across 3 funding rounds to date. The company's 1st funding round was a Seed of $142.99K, raised on Jun 2000.
Idealo was founded in 2000 and is headquartered in Berlin, Germany. Price comparison portals are maintained in the UK, Germany, Austria, France, Italy, Spain, and Poland, serving around 7 million unique users monthly. Dedicated engines for travel comparisons, including flug.idealo for flights and hotel.idealo for accommodations, are also operated within the sector.
Idealo's top competitors include Shopping, Billiger and Guenstiger.de.
Idealo offers Price Comparison Service, Flight Comparison Tool, and Product Deal Aggregator.
Idealo has 2 investors. Key investors include Axel Springer, and Freie Universitat Berlin.
Idealo operates through Idealo Internet Gmbh.
Yes. Idealo was acquired by Axel Springer in June 2006.
Yes. Idealo publishes idealo: Price Comparison App, with over 10 million downloads.
The website of Idealo receives about 63.9 million visits a month.

