About IDeaS
IDeaS is a Travel & Hospitality company based in Minneapolis (United States) founded in 1989 by Ravi Mehrotra, and was acquired by SAS in August 2008. Revenue management software and consulting for hospitality are provided. IDeaS has raised $3.5 million across 1 funding round from investors including SAS, Morgan Stanley and Sutter Hill Ventures. Its website ideas.com draws about 137 thousand monthly visits. Its Indian entity Integrated Decisions And Systems (India) Private Limited reported revenue of ₹161 Cr. Its focus areas include Travel and Hospitality Tech, Hotel IT, Operations Management and Revenue Management. Its competitors include Duetto and LodgIQ; 2 of its 2 listed competitors have raised funding.
Company details
IDeaS was founded in 1989 and is headquartered in Minneapolis, United States. Operations focus on the hospitality sector, where software solutions for pricing optimization, forecasting, and budgeting are delivered to hotels, resorts, casinos, and related businesses. Consulting services are offered to provide guidance and support. Resources including training courses and a developer portal are made available to clients in this field.
- Headquarters Minneapolis, United States
- Founders Ravi Mehrotra
- Stage Acquired
- SectorsTravel & Hospitality
- Website category Travel and Tourism · Accommodation and Hotels
- Email••••••••
- Phone•••• ••••
- Website ideas.com
- Social LinkedIn X Facebook
- Acquired by SAS (Aug 2008)
- Legal Name Integrated Decisions And Systems (India) Private Limited
- Date of Incorporation 13 Oct, 1998
- Jurisdiction Pune, Maharashtra, India
Associated legal entities of IDeaS
IDeaS is associated with 2 registered companies on The Company Check; the primary company is Integrated Decisions And Systems (India) Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Integrated Decisions And Systems (India) Private Limited CIN U72200PN1998PTC140998 | Active | 13 Oct 1998 | Pune, Maharashtra | ₹161 Cr | 3 | View details | |
| Ideas Incorporated Private Limited CIN U74899DL1990PTC038791 | Active | 02 Jan 1990 | New Delhi, Delhi | ₹0.5 Cr | 2 | 2 | View details |
Funding Insights of IDeaS
IDeaS has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.5 million completed in April 2002. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 1
- Last Round Series A — $3.5M
- First Round $3.5M
(Apr 2002)
- Investors Count 3
All 1 funding rounds of IDeaS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2002 | $3.5M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in IDeaS
IDeaS has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include SAS, Morgan Stanley and Sutter Hill Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in the US | shv.com | Palo Alto, United States | ||
Wealth management, investment advisory, and financial services are provided. | 1935 | morganstanley.com | New York, United States | |
| seoserviceagent.com | ||||
Cloud based suite of business intelligence solutions | 1976 | sas.com | Cary, United States |
Investor details for IDeaS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Board of directors of Integrated Decisions And Systems (India) Private Limited (IDeaS)
Integrated Decisions And Systems (India) Private Limited is the primary company behind IDeaS. The boards of the 2 registered companies of IDeaS currently have 5 directors; the longest-serving is Divya Rattan Malhotra, appointed in 1990. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Divya Rattan Malhotra DIN 00405000 | Director | 02 Jan 1990 | 36 yrs 10 mo | Ideas Incorporated Private Limited |
| Adarsh Rattan Malhotra DIN 00404922 | Managing Director | 02 Jan 1990 | 36 yrs 10 mo | Ideas Incorporated Private Limited |
| Ravi Mehrotra DIN 00791101 | Director | 28 Feb 1999 | 27 yrs 8 mo | Integrated Decisions And Systems (India) Private Limited |
| Prashant Satyanarayan Kasi DIN 07221276 | Managing Director | 14 Aug 2015 | 11 yrs 2 mo | Integrated Decisions And Systems (India) Private Limited |
| Mallika Denies DIN 08496776 | Whole-time director | 28 Jun 2019 | 7 yrs 4 mo | Integrated Decisions And Systems (India) Private Limited |
People of IDeaS
88 people are tracked at IDeaS (13 in leadership, 75 in team).
| Name | Role | Group |
|---|---|---|
| Co-Founder & President | Leadership | |
K S Prashant | Managing Director | Leadership |
Jurgen Ortelee | Managing Director | Leadership |
Bijal Shah | VP, Product Development | Leadership |
Vikas Tambde | Director, Product Development | Leadership |
Blake Madril | Director, Emerging Solutions | Leadership |
Prasad Kunte | Director Of Product Development | Leadership |
Abhijit Joshi | Sr. Director - Product Success | Leadership |
Stephen Hambleton | Associate Vice President Product Management And Solution Success | Leadership |
Ashish Parkhi | Sr. Director, Product Development | Leadership |
Atul Shendye | Director, Product Development | Leadership |
Abhijeet Dhamankar | Director Of Product Development | Leadership |
Klaus Kohlmayr | Chief Evangelist & Development Officer | Leadership |
Nikhil Kelkar | Senior Lead Development Tester | Team |
Bella Lewis | Incoming Research Analyst Intern | Team |
Vyankatesh Bura | Associate Software Engineer | Team |
Akshay Dongare | Senior Software Engineer | Team |
Shilp Shakergaye | Engineering Manager | Team |
Pauline Oliver | Snr Manager, New Opportunities | Team |
Ranjit Phatak | Manager-system Performance Monitoring | Team |
68 more people are available in the full profile.
Complete people profiles for IDeaS
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Financials of IDeaS
Figures of Integrated Decisions And Systems (India) Private Limited, the primary company behind IDeaS, for FY 2025. Revenue was ₹161 Cr (+16% year on year). Net profit was ₹15.39 Cr (10% margin). EBITDA was ₹24.53 Cr (15% margin). Revenue has grown at a compounded annual rate of +23% over three years and +18% over five years.
- ₹161 CrRevenue · FY 2025 · +16% YoY
- ₹15.39 CrNet profit · 10% margin
- ₹24.53 CrEBITDA · 15% margin
- ₹2.2 LakhPaid-up capital
- +23%Revenue CAGR, 3 years
- +18%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Integrated Decisions And Systems (India) Private Limited are on its company page.
Detailed financial statements for IDeaS
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of IDeaS
3 dated milestones of IDeaS across 19 years, from founding to its latest funding, stage changes and deals.
- Founded IDeaS is founded.
- Funding First funding round of $3.5M.
- Exit Acquired by SAS.
Competitors of IDeaS
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| duettocloud.com | 2012 | San Francisco, United States | $143.28M | 84 | Cloud-based revenue management solutions are provided for the hospitality sector. | |
| lodgiq.com | 2015 | New York, United States | $5M | Revenue management solutions provider |
Detailed competitors of IDeaS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of IDeaS
The website of IDeaS (ideas.com) receives about 137K visits a month and ranks #240,248 among all websites worldwide, #6,941 in Accommodation and Hotels.
- Monthly visits137K
▼ 7.7% vs previous month
- Unique visitors35.9K
per month
- Global rank#240,248
among all websites
- Category rank#6,941
Travel and Tourism · Accommodation and Hotels
- Bounce rate26%
- Pages per visit4.3
- Average visit5 min 17 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with IDeaS. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
duettoresearch.com | duettoresearch.com | 100% | #255,194 | – | |
| littlehotelier.com | 91% | #29,941 | View details | ||
| micros.com | 90% | View details | |||
| beonx.com | 85% | 9.7K | #2,310,421 | View details | |
| revfine.com | 85% | 111.5K | #357,587 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for IDeaS
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Hotel IT
3 companies that operate in the same segment as IDeaS (Hotel IT) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based software is provided for vacation rental management and synchronization. | 2013 | Walnut, California, United States | USD 409.25 M | |||
Browser-based software solutions for hotels and other accomodations | 2012 | San Diego, California, United States | USD 246.94 M | |||
Cloud-based revenue management solutions are provided for the hospitality sector. | 2012 | San Francisco, California, United States | USD 143.28 M | 84 |
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Related news about Ideas
Complete news archive for IDeaS
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about IDeaS
IDeaS was founded in 1989 and raised its 1st funding round 13 years after it was founded.
IDeaS is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
IDeaS is a funded company, having raised a total of $3.5M across 1 funding round to date. The company's 1st funding round was a Series A of $3.5M, raised on Apr 2002.
The primary company behind IDeaS, Integrated Decisions And Systems (India) Private Limited, reported revenue of ₹161 Cr for FY 2025, up 16% year on year.
IDeaS was founded in 1989 and is headquartered in Minneapolis, United States. Operations focus on the hospitality sector, where software solutions for pricing optimization, forecasting, and budgeting are delivered to hotels, resorts, casinos, and related businesses. Consulting services are offered to provide guidance and support. Resources including training courses and a developer portal are made available to clients in this field.
IDeaS has 4 investors. Key investors include SAS, Morgan Stanley, Sutter Hill Ventures, and SEO Service Agent.
IDeaS is associated with 2 legal entities: Integrated Decisions And Systems (India) Private Limited, Ideas Incorporated Private Limited.
Yes. IDeaS was acquired by SAS in August 2008.
The legal entities of IDeaS currently have 5 directors, including Divya Rattan Malhotra, Adarsh Rattan Malhotra, Ravi Mehrotra and others.
The website of IDeaS receives about 137 thousand visits a month and ranks #240,248 among all websites worldwide.