About Identity Automation
Identity Automation is a Technology company based in Houston (United States) founded in 2006, and was acquired by Jamf in March 2025. Multi-factor authentication and SSO-based identity management solutions are offered. Identity Automation has raised $3.25 million across 2 funding rounds from investors including Jamf and Saratoga Investment. The company has 117 employees. Identity Automation has completed 3 acquisitions, including 2FA, Enboard and HealthCast. Its website identityautomation.com draws about 25 thousand monthly visits. Identity Automation offers products and services including Identity Lifecycle Management, Access Governance, Authentication, Threat Detection & Response, and Student-Teacher Portal. Its focus areas include Enterprise Infrastructure, Cybersecurity, IAM and MFA. Its legal entity is IDENTITY AUTOMATION LP. Its competitors include Okta, Ping Identity and JumpCloud; 3 of its 3 listed competitors have raised funding.
Company details
Identity Automation was founded in 2006 in Houston, United States, initially as a bootstrapped consulting firm focused on implementing identity and access management solutions from vendors such as Sun and Novell. By 2009, after achieving 1 million USD in revenue, an in-house product was developed and launched. The software provides multi-factor authentication integrated with single sign-on, available in on-premise, cloud, or managed service formats within the identity management sector.
- Headquarters Houston, United States
- Employees 117
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Computer Security
- Website identityautomation.com
- Social LinkedIn X
- Acquired by Jamf (Mar 2025)
- Legal Name Identity Automation Lp
Products & Services of Identity Automation
Identity Automation offers a comprehensive portfolio of products and services, including Identity Lifecycle Management, Access Governance, Authentication, Threat Detection & Response, and Student-Teacher Portal.
Manages user access and lifecycles for secure resource allocation
Ensures only authorized access to sensitive institutional data
Provides secure login methods to protect digital tools
Detects and responds to cyber threats in real-time
Offers single sign-on for classroom and educational resources
Funding Insights of Identity Automation
Identity Automation has successfully raised a total of $3.25M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.25 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.25M
- Total Rounds 2
- Last Round Series A — $3.25M
- Investors Count 1
All 2 funding rounds of Identity Automation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $3.25M | Series A | – | – | – |
| Aug 2014 | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Identity Automation
Identity Automation has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Jamf and Saratoga Investment.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm investing in the US | 2004 | saratogainvestmentcorp.com | New York, United States | |
Cloud-based enterprise device management solutions are offered. | 2002 | jamf.com | Minneapolis, United States |
Investor details for Identity Automation
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People of Identity Automation
25 people are tracked at Identity Automation (7 in leadership, 18 in team); the tracked headcount is 117.
| Name | Role | Group |
|---|---|---|
Jim Harold | CEO | Leadership |
Greg Pearson | VP, Delivery | Leadership |
Tim Till | VP Industry Sales | Leadership |
Alex Medina | Director of Professional Services | Leadership |
Joel Swift | Director Of Devops | Leadership |
Carter Dunbar | Director Of Business Development | Leadership |
Jaime Donally | Engagement Director | Leadership |
Cody Tebbitt | Senior Project Manager | Team |
David Welsch | Support Engineer | Team |
Chiza Barber | Technical Account Manager | Team |
Michael O'Marra | Healthcare Strategic Account Executive, Identity Automation | Team |
Jesse Book Jr | Support Engineer | Team |
Sophie Garrity | Product Manager | Team |
Daniel Massey | Senior Devops Engineer | Team |
Isaac Smith | Customer Support Manager | Team |
Mary Schmitt | Support Engineer | Team |
Rob Perez | Devops Engineer | Team |
Kelly Wittrock | QA Manager | Team |
Samuel Liska | Manager Of Solutions Delivery | Team |
Michael Martin | Devops Technical Lead | Team |
5 more people are available in the full profile.
Complete people profiles for Identity Automation
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Investments & Acquisitions by Identity Automation
Identity Automation has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include 2FA, Enboard and HealthCast.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Data Security & SSO Platform for Pre-K and K-12 institutes | enboard.com | Easley, United States | 2003 | Mar 2020 | •••• | |
Identity and access management solutions are provided for hospital staff. | gohealthcast.com | Boise, United States | 1996 | Jul 2018 | •••• | |
Two-factor authentication solutions are provided for single-sign-on integration across industries. | 2fa.com | Austin, United States | 2006 | Aug 2016 | •••• |
Complete acquisition details for Identity Automation
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- Deal sources
- Complete history
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Timeline of Identity Automation
7 dated milestones of Identity Automation across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Identity Automation is founded.
- Funding First funding round.
- Acquisition Acquires 2FA.
- Funding Latest funding round, Series A, of $3.2M.
- Acquisition Acquires HealthCast.
- Acquisition Acquires Enboard.
- Exit Acquired by Jamf.
Competitors of Identity Automation
Identity Automation has 3 listed competitors in our database, 3 of them funded. They include Okta, Ping Identity and JumpCloud.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| okta.com | 2009 | San Francisco, United States | $228.5M | 5,908 | Cloud-based identity management and authentication are provided for enterprises. | |
| pingidentity.com | 2002 | Denver, United States | $136.89M | 821 | Cloud-based identity management solutions are provided for enterprises. | |
| jumpcloud.com | 2012 | Boulder, United States | $408.43M | 220 | Cloud-based directory management for user and IT authentication is provided. |
Detailed competitors of Identity Automation
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Identity Automation
The website of Identity Automation (identityautomation.com) receives about 25.1K visits a month and ranks #2,008,090 among all websites worldwide, #4,508 in Computer Security.
- Monthly visits25.1K
▲ 129.6% vs previous month
- Unique visitors5K
per month
- Global rank#2,008,090
among all websites
- Category rank#4,508
Computers Electronics and Technology · Computer Security
- Bounce rate41%
- Pages per visit2.0
- Average visit38 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Identity Automation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| coreblox.com | 100% | View details | |||
security.stackexchange.com | security.stackexchange.com | 96% | – | ||
| oneidentity.com | 95% | 173.7K | #255,041 | View details | |
| kintronics.com | 64% | 5.2K | #3,041,441 | View details | |
infoinsight.co.uk | infoinsight.co.uk | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Identity Automation
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Cybersecurity & Data Protection
3 companies that operate in the same segment as Identity Automation (Cybersecurity & Data Protection) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based website security solutions | 2009 | San Francisco, California, United States | USD 332.1 M | USD 1.67 B | 7,330 | |
Cybersecurity and zero trust solutions are delivered for secure networks. | 2007 | San Jose, California, United States | USD 148 M | USD 3.35 B | 9,616 | |
Cloud-based identity management solutions are provided for enterprises. | 2002 | Denver, Colorado, United States | USD 136.89 M | USD 36.94 M | 821 |
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Related news about Identity Automation
Complete news archive for Identity Automation
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Frequently Asked Questions about Identity Automation
Identity Automation was founded in 2006 and raised its 1st funding round 8 years after it was founded.
Identity Automation is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
Identity Automation is a funded company, having raised a total of $3.25M across 2 funding rounds to date.
Identity Automation has 117 employees.
Identity Automation was founded in 2006 in Houston, United States, initially as a bootstrapped consulting firm focused on implementing identity and access management solutions from vendors such as Sun and Novell. By 2009, after achieving 1 million USD in revenue, an in-house product was developed and launched. The software provides multi-factor authentication integrated with single sign-on, available in on-premise, cloud, or managed service formats within the identity management sector.
Identity Automation's top competitors include Ping Identity, Okta and JumpCloud.
Identity Automation offers Identity Lifecycle Management, Access Governance, Authentication, Threat Detection & Response, and Student-Teacher Portal.
Identity Automation has made 3 acquisitions, including 2FA, Enboard, and HealthCast.
Identity Automation has 2 investors. Key investors include Jamf, and Saratoga Investment.
Identity Automation operates through Identity Automation Lp.
Yes. Identity Automation was acquired by Jamf in March 2025.