About Illumix
Illumix is a Media & Entertainment company based in Redwood City (United States) founded in 2017 by Kirin Sinha, and was acquired by Snap in June 2026. It operates as an AR-enabled mobile games are developed for Android and iOS devices. It operates on a AI-as-a-Service and Platform-as-a-Service model. Illumix has raised $26.6 million across 2 funding rounds from investors including Snap, Radar and Lightspeed Venture Partners. Its chief executive is Kirin Sinha. Illumix offers products and services including Spatial AI Platform and Spatial AI Engine. Its focus areas include Technology, Artificial Intelligence, Spatial Computing and Augmented Reality. Its legal entity is Illumix, Inc. Its competitors include Niantic, Aglet, Six to Start, Play Impossible and Blue Hat Interactive Entertainment Technology and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
Spatial intelligence is powered by Illumix through its proprietary Spatial AI Engine, enabling real-world interactions across diverse environments. Solutions are provided for mobile devices, AIXR wearables, and robotics with enterprise-grade precision. Industries such as entertainment and enterprise sectors are served, with applications in dynamic indoor and outdoor spaces. Privacy and security are prioritized, ensuring compliance with COPPA, GDPR, and SOC II standards. The platform is designed to operate offline without GPS or custom sensors, supporting seamless integration across hardware.
- Headquarters Redwood City, United States
- Founders Kirin Sinha
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website illumix.com
- Social LinkedIn X Facebook
- Acquired by Snap (Jun 2026)
- Legal Name Illumix, Inc
Products & Services of Illumix
Illumix offers a comprehensive portfolio of products and services, including Spatial AI Platform and Spatial AI Engine.
Spatial intelligence is delivered for real-world environments.
Centimeter-level precision is provided for spatial interactions.
Funding Insights of Illumix
Illumix has successfully raised a total of $26.6M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $18 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.6M
- Total Rounds 2
- Last Round Series A — $18M
- First Round $8.6M
(Sep 2018)
- Investors Count 14
All 2 funding rounds of Illumix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $18M | Series A | – | Sony Innovation Fund, Lightspeed | |
| Sep 2018 | $8.6M | Seed | – | Maveron, Lightspeed Venture Partners |
15 investors in total: 12 institutional and 3 angel.
Investors in Illumix
Illumix has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Snap, Radar and Lightspeed Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in technology and AI sectors. | 2016 | sonyinnovationfund.com | Tokyo, Japan | |
Venture capital investments in consumer businesses, emphasizing technology and human behavior. | – | maveron.com | - | |
LightShed Ventures is engaged in venture capital investments. | – | lightshedvc.com | - | |
Investment and strategic support are provided by Raptor Group. | – | raptorgroup.com | Boston, United States | |
Investments in early-stage businesses are made by Visible Ventures. | – | visibleventures.com | Hingham, United States | |
Venture capital fund investing in multiple sectors | – | rw3ventures.com | Stamford, United States | |
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Venture capital investments in software startups from pre-seed to Series A stages. | – | unusual.vc | - | |
Cloud-based POS software is offered for restaurant and retail management. | 2005 | lightspeedhq.com | Montreal, Canada | |
- | – | 4five1.com | - |
Investor details for Illumix
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Illumix
8 people are tracked at Illumix (4 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Kirin Sinha | Co-Founder & CEO | Leadership |
Lorena V. | Director Of People Operations | Leadership |
Wilbur Liang | Creative Director | Leadership |
Lorena Villegas | Director, Operations | Leadership |
Esther Nam | Recruiter/HR Generalist | Team |
Madhan Manoharan | Technical Artist | Team |
Cemre Ozkurt | Lead 3d Artist | Team |
Marina Braga | Sr. Project Manager | Team |
Complete people profiles for Illumix
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Illumix
4 dated milestones of Illumix across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Illumix is founded.
- Funding First funding round of $8.6M.
- Funding Latest funding round, Series A, of $18.0M.
- Exit Acquired by Snap.
Competitors of Illumix
Illumix has 7 listed competitors in our database, 5 of them funded. They include Niantic, Aglet, Six to Start, Play Impossible and Blue Hat Interactive Entertainment Technology, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nianticlabs.com | 2011 | San Francisco, United States | $772.84M | 558 | Augmented reality mobile games are designed and developed. | |
| aglet.app | 2020 | London, United Kingdom | $4.5M | 3 | AR Sneaker shopping game | |
| sixtostart.com | 2008 | London, United Kingdom | $195,345 | 15 | Game and application development studio | |
| playimpossible.com | 2014 | Seattle, United States | $1M | – | Develops an augmented reality-focused mobile gaming system. | |
| bluehatgroup.com | 2010 | Xiamen, China | – | – | AR-based educational games are provided for interactive user experiences. | |
| augmenteo.com | 2017 | Lille, France | $1.76M | – | Augmented reality-based games are offered for interactive experiences. | |
| geocaching.com | 2000 | Seattle, United States | – | – | Specializes in developing mobile games with a focus on augmented reality. |
Detailed competitors of Illumix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Illumix
The website of Illumix (illumix.com) receives about 9.3K visits a month.
- Monthly visits9.3K
▲ 69.1% vs previous month
Top companies in MMORPG & Online Gaming
10 companies that operate in the same segment as Illumix (MMORPG & Online Gaming), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Casual games developer and publisher for mobile and web platforms | 2007 | San Francisco, California, United States | USD 525.6 M | USD 49.68 M | 2,916 | |
Developer of mobile-based casual video games | 2017 | London, England, United Kingdom | USD 202 M | USD 364.91 M | 609 | |
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Provider of cross-platform game engine technology | 1991 | Cary, North Carolina, United States | USD 8.13 B | – | 11,961 | |
Mobile games are developed and published by Jam City. | 2007 | Culver City, California, United States | USD 499.49 M | – | – | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Mobile social games and services are developed and operated globally. | 1999 | Shibuya, Tokyo, Japan | – | USD 926.03 M | 2,570 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
Casino games are developed for mobile and web platforms. | 2011 | Burlingame, California, United States | USD 36.17 M | USD 235.1 M | 568 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Illumix
Complete news archive for Illumix
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Illumix
Illumix was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Illumix is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Kirin Sinha is the current CEO of Illumix. They have also founded this company.
Illumix is a funded company, having raised a total of $26.6M across 2 funding rounds to date. The company's 1st funding round was a Seed of $8.6M, raised on Sep 2018.
Spatial intelligence is powered by Illumix through its proprietary Spatial AI Engine, enabling real-world interactions across diverse environments. Solutions are provided for mobile devices, AIXR wearables, and robotics with enterprise-grade precision. Industries such as entertainment and enterprise sectors are served, with applications in dynamic indoor and outdoor spaces. Privacy and security are prioritized, ensuring compliance with COPPA, GDPR, and SOC II standards. The platform is designed to operate offline without GPS or custom sensors, supporting seamless integration across hardware.
Illumix's top competitors include Niantic, Six to Start and Aglet.
Illumix offers Spatial AI Platform and Spatial AI Engine.
Illumix has 15 investors. Key investors include Snap, Radar, Lightspeed Venture Partners, Lightspeed HQ, and Sony Innovation Fund.
Illumix operates through Illumix, Inc.
Yes. Illumix was acquired by Snap in June 2026.