About Niantic
Niantic is a Technology company based in San Francisco (United States) founded in 2011 by John Hanke and Phil Keslin. Augmented reality mobile games are designed and developed. It operates in the Technology and Media & Entertainment sectors. Niantic has raised $772.84 million across 6 funding rounds from investors including Google, Nintendo and Brandtech Group. The company has 584 employees. Niantic has completed 12 acquisitions, including 6D.ai, 8th Wall and Escher Reality. Niantic was last valued at $1 billion in May 2025. Its chief executive, as recorded, is John Hanke. Its website nianticlabs.com draws about 3.6 million monthly visits. Its Indian entity Niantic India Private Limited reported revenue of ₹4.20 Cr. Niantic offers products and services including Niantic Spatial Platform and Visual Positioning System. Its focus areas include Mobile, Mobile Gaming, Game Developers and Mid-Core. Its competitors include Illumix, Play Impossible and Ogmento; 3 of its 3 listed competitors have raised funding.
Company details
Niantic was established in 2011 and is based in San Francisco, United States. Augmented reality experiences integrated with mobile technology are created by the company within the gaming sector. Multiple titles are produced for distribution through the Google Play Store and Apple App Store. Operations center on enhancing user interaction via location-based AR features across global markets.
- Headquarters San Francisco, United States
- Employees 584
- Founders John Hanke, Phil Keslin
- Stage Unicorn
- SectorsTechnologyMedia & Entertainment
- Website category Games
- Email••••••••
- Website nianticlabs.com
- Social LinkedIn X Facebook
- Legal Name Niantic India Private Limited
- Date of Incorporation 01 Jan, 2016
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹4.20 Cr
FY 2025 · +38% YoY
- Indian entity net loss-₹2.60 Cr
FY 2025 · -62% margin
- Indian entity EBITDA-₹2.33 Cr
FY 2025 · -55% margin
- Total Equity Funding$772.84M (USD)
in 6 rounds
- Latest Funding Round$300M (USD), Series D
Nov 2021
- InvestorsGoogle
& 24 more
- Employee Count584
- Investments & Acquisitions6D.ai
& 11 more
Associated legal entities of Niantic
Niantic operates through Niantic India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Niantic India Private Limited CIN U74120TG2016PTC102525 | Active | 01 Jan 2016 | Hyderabad, Telangana | ₹4.2 Cr | 2 | View details |
Products & Services of Niantic
Niantic offers a comprehensive portfolio of products and services, including Niantic Spatial Platform and Visual Positioning System.
Platform for geospatial intelligence and real-world interactions.
System for precise digital alignment in AR applications.
Apps and channels of Niantic
Niantic publishes 1 mobile app with over 50K+ downloads.
Funding Insights of Niantic
Niantic has successfully raised a total of $772.84M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $300 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $772.84M
- Total Rounds 6
- Last Round Series D — $300M
- First Round $20M
(Oct 2015)
- Investors Count 25
All 6 funding rounds of Niantic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $300M | Series D | – | Coatue | – |
| Jan 2019 | $245M | Series C | – | IVP | |
| Nov 2017 | $200M | Series B | – | Spark Capital | |
| Feb 2016 | $5M | Series A | – | Fuji Television, Alsop Louie Partners | – |
| Dec 2015 | $2.84M | Series A | – | – | – |
| Oct 2015 | $20M | Series A | – | Google, Nintendo | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Niantic
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $1B (May 2025). 25 investors in total: 25 institutional.
Investors in Niantic
Niantic has secured backing from 25 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Nintendo and Brandtech Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of an investment platform for various stages | coatue.com | New York, United States | ||
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Early-stage technology venture capital firm specializing in risk-oriented investments with a humanist approach. | alsop-louie.com | |||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Investments are directed toward semiconductors, telecommunications, software, and medical sectors. | samsungventures.com | Seoul, South Korea | ||
Private equity investments are directed toward sports and wellness sectors. | causeway.vc | Cambridge, United States | ||
Private equity investments are directed toward US-based companies. | meritechcapital.com | Palo Alto, United States |
Investor details for Niantic
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Board of directors of Niantic India Private Limited (Niantic)
Niantic India Private Limited is the primary company behind Niantic. The board of Niantic India Private Limited currently have 2 directors; the longest-serving is John Vincent Hanke, appointed in 2016. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| John Vincent Hanke DIN 07385632 | Director | 01 Jan 2016 | 10 yrs 9 mo | Niantic India Private Limited |
| Vivek Kunenkeril Chandy DIN 00016944 | Director | 27 May 2025 | 1 yr 4 mo | Niantic India Private Limited |
People of Niantic
36 people are tracked at Niantic (12 in leadership, 24 in team); the tracked headcount is 584.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Phil Keslin | Founder | Leadership |
Joel Udwin | Director Of Product Management | Leadership |
Mingliang Wei | Head Of Planet-scale Game Services | Leadership |
Germano Caronni | Chief Of Security | Leadership |
Kei Kawai | Chief Product Officer | Leadership |
Masashi Kawashima | VP Games & Publishing | Leadership |
Melissa Schmidt | Vp, Product & Litigation | Leadership |
Refael Siregar | Head Of APAC - Emerging Markets | Leadership |
Tomo Yamazaki | Representative Director, Niantic Japan Inc. | Leadership |
Kohta Asakura | Creative Experience Director | Leadership |
Brian Rose | Director | Leadership |
Albert Foo | Product Manager | Team |
Sundarraman Ramalingam | Country Manager - India | Team |
Rica Nakajima | Senior Product Manager | Team |
Alan Shen | Sr. UX Design Manager | Team |
Leslie Tullis | Lead Product Manager | Team |
Jaime Ng | Senior Product Manager | Team |
Liz Zhang | Product Lead | Team |
Vivian Lin | Senior UX Designer | Team |
16 more people are available in the full profile.
Complete people profiles for Niantic
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Financials of Niantic
Figures of Niantic India Private Limited, the primary company behind Niantic, for FY 2025. Revenue was ₹4.20 Cr (+38% year on year). Net loss was -₹2.60 Cr (-62% margin). EBITDA was -₹2.33 Cr (-55% margin). Revenue has grown at a compounded annual rate of +23% over three years and +28% over five years.
- ₹4.20 CrRevenue · FY 2025 · +38% YoY
- -₹2.60 CrNet loss · -62% margin
- -₹2.33 CrEBITDA · -55% margin
- ₹1 LakhPaid-up capital
- +23%Revenue CAGR, 3 years
- +28%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Niantic India Private Limited are on its company page.
Detailed financial statements for Niantic
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Niantic
Niantic has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include 6D.ai, 8th Wall and Escher Reality.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile-based action games are developed by NZXR. | nzxr.dev | Wellington, New Zealand | 2020 | Apr 2022 | •••• | |
A platform for developing web-based augmented reality experiences is offered. | 8thwall.com | Palo Alto, United States | 2016 | Mar 2022 | •••• | |
Solutions for gamers to record and share gameplay are provided. | lowkey.gg | Cambridge, United States | 2018 | Dec 2021 | •••• | |
Third-party API integrations are tracked and managed for reliability. | hoss.com | Mountain View, United States | 2019 | Oct 2021 | •••• | |
3D scanning software is provided for mobile AR applications. | scaniverse.com | 2020 | Aug 2021 | •••• | ||
Automatic game tracking, real-time leaderboards, and community chats are provided. | mayhem.gg | San Francisco, United States | 2016 | Jan 2021 | •••• | |
APIs for augmented reality applications are developed using smartphone cameras. | 6d.ai | San Francisco, United States | 2017 | Mar 2020 | •••• | |
Educational games are developed for Android and iOS platforms. | sensibleobject.com | London, United Kingdom | 2015 | Jun 2019 | •••• | |
Game development studio | seismicgames.com | Los Angeles, United States | 2011 | Jul 2018 | •••• | |
Developer of a location and AR-based metaverse platform | matrixmill.com | London, United Kingdom | 2017 | Jun 2018 | •••• |
Complete acquisition details for Niantic
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Timeline of Niantic
14 dated milestones of Niantic across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Niantic is founded.
- Funding First funding round of $20.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Matrix Mill.
- Acquisition Acquires Seismic Games.
- Acquisition Acquires Sensible Object.
- Acquisition Acquires 6D.ai.
- Acquisition Acquires Mayhem.
- Acquisition Acquires Scaniverse.
- Acquisition Acquires Hoss.
- Funding Latest funding round, Series D, of $300.0M.
- Acquisition Acquires Lowkey.gg.
- Acquisition Acquires 8th Wall.
- Acquisition Acquires NZXR.
Competitors of Niantic
Niantic has 3 listed competitors in our database, 3 of them funded. They include Illumix, Play Impossible and Ogmento.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| illumix.com | 2017 | Redwood, United States | $26.6M | AR-enabled mobile games are developed for Android and iOS devices. | ||
| playimpossible.com | 2014 | Seattle, United States | $1M | Develops an augmented reality-focused mobile gaming system. | ||
| ogmento.com | 2009 | New York, United States | $10.12M | Augmented reality games developer |
Detailed competitors of Niantic
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Web traffic of Niantic
The website of Niantic (nianticlabs.com) receives about 3.6M visits a month and ranks #15,470 among all websites worldwide, #708 in Games.
- Monthly visits3.6M
▼ 14.3% vs previous month
- Unique visitors2M
per month
- Global rank#15,470
among all websites
- Category rank#708
Games · Games
- Bounce rate61%
- Pages per visit2.4
- Average visit55 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Niantic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pokemongo.com | pokemongo.com | 100% | #8,458 | – | |
| leekduck.com | 89% | #27,999 | View details | ||
| pvpoke.com | 83% | #29,604 | View details | ||
| pokemongolive.com | 81% | 598.6K | #87,250 | View details | |
pokemondb.net | pokemondb.net | 77% | #3,061 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Niantic
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Top companies in Augmented & Virtual Reality Solutions
3 companies that operate in the same segment as Niantic (Augmented & Virtual Reality Solutions) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hardware-based iPad games for children are developed. | 2013 | Palo Alto, California, United States | USD 36 M | 112 | ||
Provider of wearable heads-up display for industrial workers | 2016 | Vancouver, Washington, United States | USD 145.48 M | USD 1.11 M | 19 | |
VR-based home therapy systems are developed for symptom treatment. | 2016 | Brookline, Massachusetts, United States | USD 29 M |
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Related news about Niantic
Complete news archive for Niantic
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Frequently Asked Questions about Niantic
Niantic was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Niantic is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
John Hanke is the CEO of Niantic, as recorded in our data. They have also founded this company.
Niantic is a funded company, having raised a total of $772.84M across 6 funding rounds to date. The company's 1st funding round was a Series A of $20M, raised on Oct 2015.
Niantic has 584 employees.
The primary company behind Niantic, Niantic India Private Limited, reported revenue of ₹4.20 Cr for FY 2025, up 38% year on year.
Niantic was established in 2011 and is based in San Francisco, United States. Augmented reality experiences integrated with mobile technology are created by the company within the gaming sector. Multiple titles are produced for distribution through the Google Play Store and Apple App Store. Operations center on enhancing user interaction via location-based AR features across global markets.
Niantic's top competitors include Illumix, Ogmento and Play Impossible.
Niantic offers Niantic Spatial Platform and Visual Positioning System.
Niantic has made 12 acquisitions, including 6D.ai, 8th Wall, and Escher Reality.
Niantic has 25 investors. Key investors include Google, Nintendo, Brandtech Group, AXiomatic, and Samsung Venture Investment.
The valuation of Niantic is $1B as of May 2025.