About Impulse Coffees
Impulse Coffees is a Consumer company based in Mumbai (India) founded in 2021. It offers flavored instant coffee, bundles, and apparel through online sales. It operates on a D2C and B2C model. The company has 1 employees. Its Indian entity Sass Enterprises Private Limited reported revenue of ₹1.07 Cr. Impulse Coffees offers products and services including Instant Coffee Powder, Coffee Bundles, Drinking Chocolate Powder, and Premium Apparel. Its focus areas include Food and Agriculture Tech, Beverages, Coffee and Instant Coffee. Its competitors include Rage Coffee, Sleepy Owl and Bonhomia; 3 of its 3 listed competitors have raised funding.
Company details
Impulse Coffees provides high-quality instant coffee products, including flavored varieties and bundles, made in India with 100 Arabica coffee and USDA organic flavors. They operate an e-commerce platform for direct purchasing and pan-India delivery, focusing on ethical and sustainable practices. Based in Vasai, Maharashtra, they cater to consumers seeking premium coffee experiences.
- Headquarters Mumbai, India
- Employees 1
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website impulsecoffees.com
- Social Facebook Instagram YouTube
- Legal Name Sass Enterprises Pvt Ltd
- Date of Incorporation 18 May, 2022
- Jurisdiction Thane, Maharashtra, India
- Annual Revenue₹1.07 Cr
FY 2025 · +23% YoY
- Net Loss-₹8.8 Lakh
FY 2025 · -8% margin
- EBITDA-₹11.7 Lakh
FY 2025 · -11% margin
- Employee Count1
Associated legal entities of Impulse Coffees
Impulse Coffees operates through Sass Enterprises Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sass Enterprises Private Limited CIN U47711MH2022PTC382841 | Active | 18 May 2022 | Thane, Maharashtra | ₹1.1 Cr | 3 | View details |
Products & Services of Impulse Coffees
Impulse Coffees offers a comprehensive portfolio of products and services, including Instant Coffee Powder, Coffee Bundles, Drinking Chocolate Powder, and Premium Apparel.
Premium flavored coffee for quick and easy brewing
Discounted sets of coffee items for savings
Limited edition powder for hot beverages
Branded clothing related to coffee lifestyle
Apps and channels of Impulse Coffees
its YouTube channel Impulse Coffees has 74.8K subscribers and 30 videos.
Videos from Impulse Coffees
The most watched videos on Impulse Coffees's YouTube channel, Impulse Coffees (74.8K subscribers). Click a video to play it here.
More on Impulse Coffees.
Board of directors of Sass Enterprises Private Limited (Impulse Coffees)
Sass Enterprises Private Limited is the primary company behind Impulse Coffees. The board of Sass Enterprises Private Limited currently have 3 directors; the longest-serving is Anwar Noormohammed Sarosh, appointed in 2022.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anwar Noormohammed Sarosh DIN 09609939 | Director | 18 May 2022 | 4 yrs 5 mo | Sass Enterprises Private Limited |
| Sarah Anwar Sarosh DIN 09609937 | Director | 18 May 2022 | 4 yrs 5 mo | Sass Enterprises Private Limited |
| Sabiha Anwar Sarosh DIN 09609938 | Director | 18 May 2022 | 4 yrs 5 mo | Sass Enterprises Private Limited |
Financials of Impulse Coffees
Figures of Sass Enterprises Private Limited, the primary company behind Impulse Coffees, for FY 2025. Revenue was ₹1.07 Cr (+23% year on year). Net loss was -₹8.8 Lakh (-8% margin). EBITDA was -₹11.7 Lakh (-11% margin).
- ₹1.07 CrRevenue · FY 2025 · +23% YoY
- -₹8.8 LakhNet loss · -8% margin
- -₹11.7 LakhEBITDA · -11% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Sass Enterprises Private Limited are on its company page.
Detailed financial statements for Impulse Coffees
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Competitors of Impulse Coffees
Impulse Coffees has 3 listed competitors in our database, 3 of them funded. They include Rage Coffee, Sleepy Owl and Bonhomia.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ragecoffee.com | 2018 | Delhi, India | $11.44M | 28 | Coffee beans, ground coffee, and ready-to-drink products are retailed. | |
| sleepyowl.co | 2016 | Gurugram, India | $10.69M | 112 | Subscription-based coffee varieties are offered through an online platform. | |
| bonhomiaworld.com | 2012 | Bengaluru, India | $3.69M | 37 | Gourmet tea and espresso capsules are sold online by Bonhomia. |
Detailed competitors of Impulse Coffees
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Impulse Coffees
Websites that share an audience with Impulse Coffees (impulsecoffees.com).
Websites whose visitors overlap most with Impulse Coffees. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| countrybean.in | 72% | 36.5K | #764,465 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Impulse Coffees (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Frequently Asked Questions about Impulse Coffees
Impulse Coffees was founded in 2021.
Impulse Coffees is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Impulse Coffees has 1 employees.
The primary company behind Impulse Coffees, Sass Enterprises Private Limited, reported revenue of ₹1.07 Cr for FY 2025, up 23% year on year.
Impulse Coffees provides high-quality instant coffee products, including flavored varieties and bundles, made in India with 100 Arabica coffee and USDA organic flavors. They operate an e-commerce platform for direct purchasing and pan-India delivery, focusing on ethical and sustainable practices. Based in Vasai, Maharashtra, they cater to consumers seeking premium coffee experiences.
Impulse Coffees's top competitors include Sleepy Owl, Rage Coffee and Bonhomia.
Impulse Coffees offers Instant Coffee Powder, Coffee Bundles, Drinking Chocolate Powder, and Premium Apparel.
Impulse Coffees operates through Sass Enterprises Private Limited.
The legal entities of Impulse Coffees currently have 3 directors, including Anwar Noormohammed Sarosh, Sarah Anwar Sarosh, Sabiha Anwar Sarosh.