About InfoSum
InfoSum is a company based in Basingstoke (United Kingdom) founded in 2015 by Nick Halstead was acquired by WPP in April 2025.. InfoSum has raised $93.21 million across 8 funding rounds from investors including ITVX, Ascential and WPP. InfoSum offers products and services including Data Collaboration Platform, Private Path, and Data Clean Room. InfoSum operates in a competitive market with competitors including Amplitude, Contentsquare, Phunware, LiveRamp and IgnitionOne, among others.
- Headquarter Basingstoke, United Kingdom
- Founders Nick Halstead
- Stage Minicorn
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Infosum Limited
- Date of Incorporation 15 Oct, 2015
- Jurisdiction BASINGSTOKE, HAMPSHIRE, ENGLAND
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Products & Services of InfoSum
InfoSum offers a comprehensive portfolio of products and services, including Data Collaboration Platform, Private Path, and Data Clean Room. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables secure first-party data collaboration for analytics and measurement.
Facilitates risk-free data exchange across multiple companies.
Connects datasets instantly without actual data sharing.
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Funding Insights of InfoSum
InfoSum has successfully raised a total of $93.21M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Last Round
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First Round
First Round
(09 Feb 2016)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2023 | Amount | Series B - InfoSum | Valuation | ITV |
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| Aug, 2021 | Amount | Series B - InfoSum | Valuation | Chrysalis |
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| Aug, 2020 | Amount | Series A - InfoSum | Valuation | Upfront Ventures , IA Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in InfoSum
InfoSum has secured backing from 11 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include ITVX, Ascential and WPP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital funding is provided to early-stage companies.
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Seed and early-stage venture capital firm focusing on investments in technology and fintech companies
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Subscription-based streaming of movies, series, and live channels is provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by InfoSum
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - InfoSum
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Infosum Comparisons
Competitors of InfoSum
InfoSum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amplitude, Contentsquare, Phunware, LiveRamp and IgnitionOne, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Amplitude is recognized as a leading digital analytics platform.
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AI interfaced customer digital experience analytics software
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Analytics and data management software for mobile marketing are provided.
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| domain | founded_year | HQ Location |
Offline customer data is connected and activated for online advertising.
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Digital marketing platform is offered for media optimization across channels.
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| domain | founded_year | HQ Location |
Cloud-based platform for digital experience management and content marketing
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Infosum
Frequently Asked Questions about InfoSum
When was InfoSum founded?
InfoSum was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is InfoSum located?
InfoSum is headquartered in Basingstoke, United Kingdom. It is registered at Basingstoke, Hampshire, United Kingdom.
Who is the current CEO of InfoSum?
Nick Halstead is the current CEO of InfoSum. They have also founded this company.
Is InfoSum a funded company?
InfoSum is a funded company, having raised a total of $93.21M across 8 funding rounds to date. The company's 1st funding round was a Series A of $15.1M, raised on Feb 09, 2016.
What does InfoSum do?
Founded in 2015 and based in Basingstoke, United Kingdom, InfoSum operates in the customer data security sector. Decentralized technology is utilized to extract and analyze insights from multiple business sources while ensuring GDPR compliance. Secure collaboration on consumer data from various sources is facilitated through artificial intelligence, without data sharing among third parties. Clients such as eBay and LiveIntent are served by these solutions.
Who are the top competitors of InfoSum?
InfoSum's top competitors include Amplitude, Contentsquare and LiveRamp.
What products or services does InfoSum offer?
InfoSum offers Data Collaboration Platform, Private Path, and Data Clean Room.
Who are InfoSum's investors?
InfoSum has 11 investors. Key investors include ITVX, Ascential, WPP, Xandr, and Chrysalis Investments.
What is InfoSum's valuation?
The valuation of InfoSum is $300M as of Aug 2021.
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