InfoSum

Basingstoke, United Kingdom Founded: 2015 • Age: 11 yrs Acquired By WPP
Customer data collaboration is enabled securely via decentralization technology.
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About InfoSum

InfoSum is a company based in Basingstoke (United Kingdom) founded in 2015 by Nick Halstead was acquired by WPP in April 2025.. InfoSum has raised $93.21 million across 8 funding rounds from investors including ITVX, Ascential and WPP. InfoSum offers products and services including Data Collaboration Platform, Private Path, and Data Clean Room. InfoSum operates in a competitive market with competitors including Amplitude, Contentsquare, Phunware, LiveRamp and IgnitionOne, among others.

  • Headquarter Basingstoke, United Kingdom
  • Founders Nick Halstead
  • Stage Minicorn
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Infosum Limited
  • Date of Incorporation 15 Oct, 2015
  • Jurisdiction BASINGSTOKE, HAMPSHIRE, ENGLAND
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $93.21 M (USD)

    in 8 rounds

  • Latest Funding Round
  • Investors
    ITVX

    & 10 more

  • Employee Count
    Employee Count
  • Acquired by
    WPP

    (Apr 03, 2025)

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Products & Services of InfoSum

InfoSum offers a comprehensive portfolio of products and services, including Data Collaboration Platform, Private Path, and Data Clean Room. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables secure first-party data collaboration for analytics and measurement.

Facilitates risk-free data exchange across multiple companies.

Connects datasets instantly without actual data sharing.

People of InfoSum
Headcount 50-200
Employee Profiles 26
Employee Profiles
People
Cara Hoenkhaus
Senior Global Communications Manager
People
Marina Barreiro
Director, Product Marketing
People
Lauren Wetzel
COO
People
Jack Leonard
Vp, Client Services

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Funding Insights of InfoSum

InfoSum has successfully raised a total of $93.21M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round
  • First Round

    (09 Feb 2016)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2023 Amount Series B - InfoSum Valuation ITV
Aug, 2021 Amount Series B - InfoSum Valuation Chrysalis
Aug, 2020 Amount Series A - InfoSum Valuation Upfront Ventures , IA Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in InfoSum

InfoSum has secured backing from 11 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include ITVX, Ascential and WPP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital funding is provided to early-stage companies.
Founded Year Domain Location
Seed and early-stage venture capital firm focusing on investments in technology and fintech companies
Founded Year Domain Location
Subscription-based streaming of movies, series, and live channels is provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by InfoSum

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - InfoSum

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Infosum Comparisons

Employees
+
Add Comparison
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Competitors of InfoSum

InfoSum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amplitude, Contentsquare, Phunware, LiveRamp and IgnitionOne, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Amplitude is recognized as a leading digital analytics platform.
domain founded_year HQ Location
AI interfaced customer digital experience analytics software
domain founded_year HQ Location
Analytics and data management software for mobile marketing are provided.
domain founded_year HQ Location
Offline customer data is connected and activated for online advertising.
domain founded_year HQ Location
Digital marketing platform is offered for media optimization across channels.
domain founded_year HQ Location
Cloud-based platform for digital experience management and content marketing
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Infosum

Frequently Asked Questions about InfoSum

When was InfoSum founded?

InfoSum was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is InfoSum located?

InfoSum is headquartered in Basingstoke, United Kingdom. It is registered at Basingstoke, Hampshire, United Kingdom.

Who is the current CEO of InfoSum?

Nick Halstead is the current CEO of InfoSum. They have also founded this company.

Is InfoSum a funded company?

InfoSum is a funded company, having raised a total of $93.21M across 8 funding rounds to date. The company's 1st funding round was a Series A of $15.1M, raised on Feb 09, 2016.

What does InfoSum do?

Founded in 2015 and based in Basingstoke, United Kingdom, InfoSum operates in the customer data security sector. Decentralized technology is utilized to extract and analyze insights from multiple business sources while ensuring GDPR compliance. Secure collaboration on consumer data from various sources is facilitated through artificial intelligence, without data sharing among third parties. Clients such as eBay and LiveIntent are served by these solutions.

Who are the top competitors of InfoSum?

InfoSum's top competitors include Amplitude, Contentsquare and LiveRamp.

What products or services does InfoSum offer?

InfoSum offers Data Collaboration Platform, Private Path, and Data Clean Room.

Who are InfoSum's investors?

InfoSum has 11 investors. Key investors include ITVX, Ascential, WPP, Xandr, and Chrysalis Investments.

What is InfoSum's valuation?

The valuation of InfoSum is $300M as of Aug 2021.

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