InfoSum

Basingstoke, United Kingdom Founded: 2015 • Age: 11 yrs Acquired By WPP
Customer data collaboration is enabled securely via decentralization technology.
Annual revenue - Latest available
Total funding $93.2M 8 rounds
Employees - Tracked headcount
Investors 11 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About InfoSum

InfoSum is a company based in Basingstoke (United Kingdom) founded in 2015 by Nick Halstead was acquired by WPP in April 2025. InfoSum has raised $93.21 million across 8 funding rounds from investors including ITVX, Ascential and WPP. InfoSum offers products and services including Data Collaboration Platform, Private Path, and Data Clean Room. InfoSum operates in a competitive market with competitors including Amplitude, Contentsquare, Phunware, LiveRamp and IgnitionOne, among others.

  • Headquarter Basingstoke, United Kingdom
  • Founders Nick Halstead
  • Stage Minicorn
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Infosum Limited
  • Date of Incorporation 15 Oct, 2015
  • Jurisdiction BASINGSTOKE, HAMPSHIRE, ENGLAND
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $93.21 M (USD)

    in 8 rounds

  • Latest Funding Round
    Not available
  • Investors
    ITVX

    & 10 more

  • Employee Count
    Not available
  • Acquired by
    WPP

    (Apr 03, 2025)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of InfoSum

InfoSum offers a comprehensive portfolio of products and services, including Data Collaboration Platform, Private Path, and Data Clean Room.

Product name locked
Category locked
Primary

Enables secure first-party data collaboration for analytics and measurement.

Product name locked
Category locked
Locked

Facilitates risk-free data exchange across multiple companies.

Product name locked
Category locked
Locked

Connects datasets instantly without actual data sharing.

People of InfoSum

Headcount 50-200
Employee Profiles 26
Employee Profiles
People
Cara Hoenkhaus
Senior Global Communications Manager
People
Marina Barreiro
Director, Product Marketing
People
Lauren Wetzel
COO
People
Jack Leonard
Vp, Client Services

Unlock access to complete

Funding Insights of InfoSum

InfoSum has successfully raised a total of $93.21M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in InfoSum

InfoSum has secured backing from 11 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include ITVX, Ascential and WPP.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital funding is provided to early-stage companies.
Locked Locked Locked
Seed and early-stage venture capital firm focusing on investments in technology and fintech companies
Locked Locked Locked
Subscription-based streaming of movies, series, and live channels is provided.
Locked Locked Locked
Premium access

Investor details for InfoSum

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by InfoSum

Investments
Premium access

Investment portfolio details for InfoSum

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - InfoSum

Premium access

Detailed financials for InfoSum

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Infosum Comparisons

InfoSum Primary company
Description
Customer data collaboration is enabled securely via decentra...
Location
Basingstoke, United Kingdom
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for InfoSum

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of InfoSum

InfoSum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amplitude, Contentsquare, Phunware, LiveRamp and IgnitionOne, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Amplitude is recognized as a leading digital analytics platform.
Locked Locked Locked
AI interfaced customer digital experience analytics software
Locked Locked Locked
Analytics and data management software for mobile marketing are provided.
Locked Locked Locked
Offline customer data is connected and activated for online advertising.
Locked Locked Locked
Digital marketing platform is offered for media optimization across channels.
Locked Locked Locked
Cloud-based platform for digital experience management and content marketing
Premium access

Detailed competitors of InfoSum

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Infosum

Premium access

Complete news archive for InfoSum

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about InfoSum

InfoSum was founded in 2015 and raised its 1st funding round 1 year after it was founded.

InfoSum is headquartered in Basingstoke, United Kingdom. It is registered at Basingstoke, Hampshire, United Kingdom.

Nick Halstead is the current CEO of InfoSum. They have also founded this company.

InfoSum is a funded company, having raised a total of $93.21M across 8 funding rounds to date.

Founded in 2015 and based in Basingstoke, United Kingdom, InfoSum operates in the customer data security sector. Decentralized technology is utilized to extract and analyze insights from multiple business sources while ensuring GDPR compliance. Secure collaboration on consumer data from various sources is facilitated through artificial intelligence, without data sharing among third parties. Clients such as eBay and LiveIntent are served by these solutions.

InfoSum's top competitors include Amplitude, Contentsquare and LiveRamp.

InfoSum offers Data Collaboration Platform, Private Path, and Data Clean Room.

InfoSum has 11 investors. Key investors include ITVX, Ascential, WPP, Xandr, and Chrysalis Investments.

The valuation of InfoSum is $300M as of Aug 2021.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available