About Inito
Inito is a company based in Bengaluru (India) founded in 2012 by Varun AV and Aayush Rai. Inito has raised $37.51 million across 11 funding rounds from investors including IKP Knowledge Park, Scale Ventures and Fireside Ventures. Inito operates in a competitive market with competitors including Ava, Glow, Qvin, kegg and Oova, among others.
- Total Equity Funding$37.51M (USD)
in 11 rounds
- Latest Funding Round$29M (USD), Series B
Dec 2025
- InvestorsIKP Knowledge Park
& 20 more
Associated legal entities of Inito
Inito is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Inito Technologies Private Limited CIN U72900KA2019FTC122525 | Active | 19 Mar 2019 | Bangalore, Karnataka | ₹4.9 Cr | 552 | 2 | View details |
| Samplytics Technologies Private Limited CIN U72200KA2012PTC064566 | Active | 26 Jun 2012 | Bangalore, Karnataka | ₹68.9 Cr | 136 | 3 | View details |
Apps and channels of Inito
Inito publishes 1 mobile app; its YouTube channel Inito has 29.2K subscribers and 20 videos.
Videos from Inito
The most watched videos on Inito's YouTube channel, Inito (29.2K subscribers). Click a video to play it here.
More on Inito.
Funding Insights of Inito
Inito has successfully raised a total of $37.51M across 11 strategic funding rounds. The most recent funding activity was a Series B round of $29 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.51M
- Total Rounds 11
- Last Round Series B — $29M
- First Round $80,514
(Dec 2014)
- Investors Count 21
Latest 10 of 11 funding rounds of Inito with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $29M | Series B | – | Bertelsmann India Investments | |
| Sep 2023 | $6M | Series A | – | Fireside Ventures | – |
| Nov 2022 | – | Seed | – | – | |
| Aug 2020 | $21,521 | Angel Round | $3.09M | Shrenikkumar Narendrakumar Baldota | – |
| Oct 2019 | $500,000 | Seed | – | Y Combinator | – |
| May 2018 | $653,621 | Seed | $2.88M | Scale Ventures, ORG Investments and Holdings | |
| Jul 2017 | $555,559 | Seed | $••••• | IKP Knowledge Park, Friendship Ventures | |
| Apr 2016 | $210,210 | Angel Round | $••••• | Ajay Agarwal | – |
| Mar 2016 | $298,374 | Seed | $••••• | Good Earth Investment Limited | |
| Sep 2015 | $188,201 | Seed | $••••• | Mecheri Smart Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2020 | $3.09M | •••••••• |
| May 2018 | $2.88M | •••••••• |
| Jul 2017 | $••••• | •••••••• |
| Apr 2016 | $••••• | •••••••• |
| Mar 2016 | $••••• | •••••••• |
| Sep 2015 | $••••• | •••••••• |
| Dec 2014 | $••••• | •••••••• |
Full valuation and stage history of Inito
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $3.09M (Aug 2020). 21 investors in total: 11 institutional and 10 angel.
Investors in Inito
Inito has secured backing from 21 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include IKP Knowledge Park, Scale Ventures and Fireside Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage consumer brand companies are invested in by Fireside Ventures. | – | firesideventures.com | Bengaluru, India | |
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
Med-tech startups are incubated by IKP Knowledge Park. | 1999 | ikpknowledgepark.com | Hyderabad, India | |
Venture capital and entrepreneurial support services for startups in India. | 2016 | scaleventures.in | Pune, India | |
Investments are made in proptech, fintech, SaaS, and multiple sectors. | – | venturefriends.vc | Athens, Greece | |
Investments are directed toward early-stage startups by Z21 Ventures. | – | z21.ventures | San Francisco, United States | |
Venture capital firm backed by Bertelsmann | – | biifund.com | - | |
Real estate brokerage services are provided for diversified properties. | – | mecherismartcapital.tcc.mode | Chennai, India | |
- | – | orginvestments.tcc.mode | - | |
- | – | goodearthinvestment.tcc.mode | - |
Investor details for Inito
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Inito
The boards of the 2 registered companies of Inito currently have 5 directors; the longest-serving is Varun Akur Venkatesan, appointed in 2014. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Varun Akur Venkatesan DIN 06844974 | Director | 18 Mar 2014 | 12 yrs 6 mo | Samplytics Technologies Private Limited |
| Aayush Rai DIN 06844975 | Director | 26 Jun 2014 | 12 yrs 3 mo | Samplytics Technologies Private Limited |
| Rajeev Mecheri DIN 01045062 | Director | 08 Jan 2016 | 10 yrs 9 mo | Samplytics Technologies Private Limited |
| Vaibhav Thakur DIN 07986421 | Director | 08 May 2020 | 6 yrs 5 mo | Inito Technologies Private Limited |
| Hamsalekha Vasanth Kumar DIN 06378705 | Director | 08 May 2020 | 6 yrs 5 mo | Inito Technologies Private Limited |
People of Inito
40 people are tracked at Inito (7 in leadership, 33 in team).
| Name | Role | Group |
|---|---|---|
Varun AV | Co-Founder & CTO | Leadership |
| Co-Founder & CEO | Leadership | |
Kiran U | Finance Head | Leadership |
Manish Kumar | Head Of Growth | Leadership |
Sreejita B. | Consultant Associate Creative Director Copy | Leadership |
Komal Aidasani | Vp, Head Of Marketing | Leadership |
Tanya Mathew | Creative Director | Leadership |
Sarath Nutakki | Senior Motion Graphic Designer | Team |
Preet Bhatia | Software Development Engineer | Team |
Aastha Jain Bhatia | Marketing Manager | Team |
Anil Pawar | Data And Mlops Engineer | Team |
Meienla Longkumer | Influencer Marketing Associate | Team |
Amar Dinesh Singh | Senior Production Manager | Team |
Rudra Prasad Dash | AI Engineer | Team |
Rajesh Katreddy | Senior staff engineer - AI/ML | Team |
Job KP | Quality Engineer | Team |
Aman A | Mechanical Engineer | Team |
Aditya Purohit | Software Engineer | Team |
Alok Tripathi | Ios Developer | Team |
Nikhil Sonone | Lead Product Engineer - Electronics | Team |
20 more people are available in the full profile.
Complete people profiles for Inito
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Inito
Figures of Samplytics Technologies Private Limited, the primary company behind Inito, for FY 2025. Revenue was ₹68.91 Cr (+30% year on year). Net profit was ₹2.06 Cr (3% margin). EBITDA was ₹4.51 Cr (7% margin). Revenue has grown at a compounded annual rate of +61% over three years and +75% over five years.
- ₹68.91 CrRevenue · FY 2025 · +30% YoY
- ₹2.06 CrNet profit · 3% margin
- ₹4.51 CrEBITDA · 7% margin
- ₹12.5 LakhPaid-up capital
- 136Employees (provident fund records)
- +61%Revenue CAGR, 3 years
- +75%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Samplytics Technologies Private Limited are on its company page.
Detailed financial statements for Inito
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Inito
4 dated milestones of Inito across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Inito is founded.
- Funding First funding round of $81K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $29.0M.
Competitors of Inito
Inito operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ava, Glow, Qvin, kegg and Oova, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ava.me | 2014 | Berkeley, United States | $16.18M | 20 | AI-based transcription and captioning services are provided for multiple applications. | |
| glowing.com | 2013 | San Francisco, United States | $23M | 6 | Fertility is tracked via menstrual cycle data and symptoms. | |
| qvin.com | 2014 | Palo Alto, United States | $12.42M | – | Provider of software solutions and Q- pad for women's health monitoring & tracking | |
| kegg.tech | 2017 | San Francisco, United States | $9.5M | 3 | Fertility tracking and pelvic health solutions are provided by kegg. | |
| oova.life | 2017 | New York, United States | $12.5M | – | A fertility tracking platform is offered for reproductive health monitoring. | |
| myhealthchecked.com | 2008 | Cardiff, United Kingdom | – | 21 | Online platform for ordering Covid-19 diagnostic test kits is operated. | |
| femometer.com | 2015 | San Francisco, United States | – | – | Basal body temperature is tracked by Femometer for cycle monitoring. |
Detailed competitors of Inito
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Inito
The website of Inito (inito.com) receives about 299.7K visits a month and ranks #202,088 among all websites worldwide, #12,334 in Accounting and Auditing.
- Monthly visits299.7K
▲ 24.9% vs previous month
- Unique visitors128.9K
per month
- Global rank#202,088
among all websites
- Category rank#12,334
Finance · Accounting and Auditing
- Bounce rate50%
- Pages per visit1.9
- Average visit47 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Inito. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ro.co | 100% | 7.6M | #7,487 | View details | |
formen.health | formen.health | 100% | – | #207,704 | – |
Latest news on Inito
Complete news archive for Inito
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Inito
10 companies that operate in the same segment as Inito (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Inito
Inito was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Inito is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Aayush Rai is the current CEO of Inito. They have also founded this company.
Inito is a funded company, having raised a total of $37.51M across 11 funding rounds to date. The company's 1st funding round was a Seed of $188.2K, raised on Dec 2014.
Inito was founded in 2012 in Bengaluru, India, within the health technology sector. At-home devices are offered by the company to monitor fertility through urine analysis. Key hormones, including Estrogen, LH, PdG, and FSH, are measured to track cycles and confirm ovulation. Results are integrated with a mobile app for comprehensive cycle visualization and reproductive health insights.
Inito's top competitors include kegg, Ava and MyHealthChecked.
Inito has 21 investors. Key investors include IKP Knowledge Park, Scale Ventures, Fireside Ventures, Shrenikkumar Narendrakumar Baldota, and Y Combinator.
The valuation of Inito is $3.09M as of Aug 2020.
Inito is associated with 2 legal entities: Samplytics Technologies Private Limited, Inito Technologies Private Limited.
The legal entities of Inito currently have 5 directors, including Rajeev Mecheri, Varun Akur Venkatesan, Aayush Rai and others.
Yes. Inito publishes Inito Fertility & Ovulation.
The website of Inito receives about 300 thousand visits a month and ranks #202,088 among all websites worldwide.