About Innometrics
Innometrics is a company based in Stockholm (Sweden) founded in 2010 was acquired by Apsis in June 2016. Innometrics has raised $5 million across 1 funding round from investors including SEB, Apsis and Fortunator Invest. Innometrics operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
- Headquarter Stockholm, Sweden
- SectorsTechnology
- Website innometrics.com
- Social LinkedIn X Facebook
- Acquired by Apsis (Jun 2016)
Funding Insights of Innometrics
Innometrics has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Series A — $5M
- First Round $5M
(May 2014)
- Investors Count 2
All 1 funding rounds of Innometrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $5M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Innometrics
Innometrics has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include SEB, Apsis and Fortunator Invest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | fortunator.se | - | |
SEB is recognized as a leading Nordic corporate bank. | 1856 | sebgroup.com | Stockholm, Sweden | |
SaaS solutions for email marketing and web personalization are offered. | 2001 | apsis.com | Stockholm, Sweden |
Investor details for Innometrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Innometrics
3 dated milestones of Innometrics across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Innometrics is founded.
- Funding First funding round of $5.0M.
- Exit Acquired by Apsis.
Competitors of Innometrics
Innometrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| segment.com | 2011 | San Francisco, United States | $283.6M | 450 | Customer data is integrated and collected via cloud-based API platform. | |
| hightouch.com | 2019 | San Francisco, United States | $172.2M | 79 | Cloud based data integration and customer data platform | |
| sitecore.com | 1999 | Sausalito, United States | $1.23B | – | Cloud-based platform enables digital experience management for marketers. | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| tealium.com | 2008 | San Diego, United States | $277.45M | 353 | Customer data is managed and orchestrated via a specialized platform. | |
| getcensus.com | 2018 | San Francisco, United States | $80.3M | – | Cloud based customer data management platform | |
| treasuredata.com | 2011 | Mountain View, United States | $300.74M | 116 | Cloud-based customer data platform is used for personalized experiences. |
Detailed competitors of Innometrics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Innometrics
Websites that share an audience with Innometrics (innometrics.com).
Websites whose visitors overlap most with Innometrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hitta.se | 100% | 10.6M | #4,010 | View details | |
| facebook.com | 96% | 12.1B | #3 | View details |
Similar companies to Innometrics
10 companies that operate in the same segment as Innometrics (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Innometrics
Innometrics was founded in 2010 and raised its 1st funding round 4 years after it was founded.
Innometrics is headquartered in Stockholm, Sweden.
Innometrics is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on May 2014.
Enterprise customer data management platform that creates real-time profiles of each and every customer and prospect. It collect data from marketing technology, silo or internal systems like Responsys, Adobe, Magento, AppNexus, Salesforce. Businesses can personalise content for any web visitor based on behaviour, increase conversions for cart abandon and display retargeting and analyse individual profiles combining online and offline data.
Innometrics's top competitors include Twilio, Capillary Technologies and Segment.
Yes. Innometrics was acquired by Apsis in June 2016.