About Innometrics
Innometrics is a company based in Stockholm (Sweden) founded in 2010 was acquired by Apsis in June 2016.. Innometrics has raised $5 million across 1 funding round from investors including SEB, Apsis and Fortunator Invest. Innometrics operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
- Headquarter Stockholm, Sweden
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Sectors
Technology
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Phone
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Website
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Social
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Funding Insights of Innometrics
Innometrics has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $5.0M
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First Round
First Round
(15 May 2014)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2014 | Amount | Series A - Innometrics | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Innometrics
Innometrics has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include SEB, Apsis and Fortunator Invest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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SEB is recognized as a leading Nordic corporate bank.
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Founded Year | Domain | Location | |
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SaaS solutions for email marketing and web personalization are offered.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Innometrics
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Innometrics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Innometrics Comparisons
Competitors of Innometrics
Innometrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
AI powered digital experience and customer data management platform
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
Customer data is integrated and collected via cloud-based API platform.
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| domain | founded_year | HQ Location |
Cloud based data integration and customer data platform
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| domain | founded_year | HQ Location |
Cloud-based platform enables digital experience management for marketers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Innometrics
When was Innometrics founded?
Innometrics was founded in 2010 and raised its 1st funding round 4 years after it was founded.
Where is Innometrics located?
Innometrics is headquartered in Stockholm, Sweden.
Is Innometrics a funded company?
Innometrics is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on May 15, 2014.
What does Innometrics do?
Enterprise customer data management platform that creates real-time profiles of each and every customer and prospect. It collect data from marketing technology, silo or internal systems like Responsys, Adobe, Magento, AppNexus, Salesforce. Businesses can personalise content for any web visitor based on behaviour, increase conversions for cart abandon and display retargeting and analyse individual profiles combining online and offline data.
Who are the top competitors of Innometrics?
Innometrics's top competitors include Twilio, Capillary Technologies and Segment.