About Interactive Avenues
Interactive Avenues is a company based in Mumbai (India) founded in 2006 by Shantanu Sirohi and Amardeep Singh was acquired by IPG Mediabrands in March 2013.. The company has 687 employees as of March 28, 2024. Interactive Avenues offers products and services including Digital Strategy, Media Services, Social Commerce, and Analytics Solutions. Interactive Avenues operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter Mumbai, India
- Employees 687 as on 28 Mar, 2024
- Founders Shantanu Sirohi, Amardeep Singh
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Sectors
Business Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Interactive Avenues Private Limited
- Date of Incorporation 13 Apr, 2009
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$28.92 M (USD)14.91as on Mar 31, 2023
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Net Profit
$5.4 M (USD)2.64as on Mar 31, 2023
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EBITDA
$6.29 M (USD)-6.43as on Mar 31, 2023
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Latest Funding Round
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Investors
WestBridge Capital
& 1 more
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Employee Count
687
as on Mar 28, 2024
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Acquired by
IPG Mediabrands
(Mar 06, 2013)
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Products & Services of Interactive Avenues
Interactive Avenues offers a comprehensive portfolio of products and services, including Digital Strategy, Media Services, Social Commerce, and Analytics Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides data-driven planning for brand digital campaigns
Manages media campaigns to enhance brand visibility
Offers social media strategies for business growth
Delivers insights through technology-driven analytics
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Leadership Team
32 people
Software Development Team
11 people
Senior Team
11 people
Group Team
10 people
Sales and Marketing
8 people
Creative and Marketing Team
7 people
Associate Team
4 people
Human Resources and Administration
4 people
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Funding Insights of Interactive Avenues
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2007 | Amount | Seed - Interactive Avenues | Valuation | WestBridge Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Interactive Avenues
Interactive Avenues has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include WestBridge Capital and IPG Mediabrands. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment firm focusing on purpose-driven capital for Indian entrepreneurs in sectors like financial services and technology.
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Founded Year | Domain | Location | |
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Digital marketing, branding, advertising, and SMM services are provided globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Interactive Avenues
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Interactive Avenues
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Interactive Avenues Comparisons
Competitors of Interactive Avenues
Interactive Avenues operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
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| domain | founded_year | HQ Location |
Consumer packaged goods sales and digital marketing services are provided.
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| domain | founded_year | HQ Location |
Brand and marketing consulting solutions provider
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| domain | founded_year | HQ Location |
Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Digital marketing, advertising, and IT services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Interactive Avenues
Frequently Asked Questions about Interactive Avenues
When was Interactive Avenues founded?
Interactive Avenues was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Where is Interactive Avenues located?
Interactive Avenues is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Who is the current CEO of Interactive Avenues?
Amardeep Singh is the current CEO of Interactive Avenues. They have also founded this company.
How many employees does Interactive Avenues have?
As of Mar 28, 2024, the latest employee count at Interactive Avenues is 687.
What is the annual revenue of Interactive Avenues?
Annual revenue of Interactive Avenues is $28.92M as on Mar 31, 2023.
What does Interactive Avenues do?
Interactive Avenues was established in 2006 in Mumbai, India, as a provider of marketing outsourcing services. Operations are managed from the companys base in Mumbai, where support for marketing functions is extended to clients. Leadership is held by co-founders Shantanu Sirohi and Amardeep Singh, the latter serving as CEO. The firm focuses on outsourcing solutions within the marketing sector, with activities centered in India.
Who are the top competitors of Interactive Avenues?
Interactive Avenues's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Interactive Avenues offer?
Interactive Avenues offers Digital Strategy, Media Services, Social Commerce, and Analytics Solutions.
Who are Interactive Avenues's investors?
Interactive Avenues has 2 investors. Key investors include WestBridge Capital, and IPG Mediabrands.