Internet Brands

El Segundo, United States Founded: 1998 • Age: 28 yrs Acquired By KKR
Internet media and client services company
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About Internet Brands

Internet Brands is a company based in El Segundo (United States) founded in 1998 was acquired by KKR in June 2014.. The company has 3,782 employees as of December 31, 2021. Internet Brands has completed 22 acquisitions, including ApartmentRatings.com, Auto Credit Express and Avvo. Internet Brands operates in a competitive market with competitors including Webedia, Vox Media, Penske Media Corporation, Group Nine Media and Red Ventures, among others.

  • Headquarter El Segundo, United States
  • Employees 3782 as on 31 Dec, 2021
  • Stage Public
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Digital Media, Publishing & Broadcasting
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    KKR

    & 1 more

  • Employee Count
    3782

    as on Dec 31, 2021

  • Investments & Acquisitions
  • Acquired by
    KKR

    & 1 more

    (Jun 03, 2014)

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People of Internet Brands
Headcount 1000-5000
Employee Profiles 308
Employee Profiles
People
Megan Pope
Vice President And General Manager, Legal Division
People
Jay Boland
Sr. Advertising Account Executive
People
Calin Day
Sr. Help Desk Technician (emr Application Support Specialist/consultant)
People
Vallari Mehta
Technical Project Manager

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Funding Insights of Internet Brands

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Internet Brands

Internet Brands has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include KKR and Hellman & Friedman. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Multiple sectors are invested in by this private equity firm.
Founded Year Domain Location
Private equity firm focused on acquisitions
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Internet Brands

Internet Brands has strategically engaged in corporate development activities, having acquired 22 companies. Notable acquisitions include ApartmentRatings.com, Auto Credit Express and Avvo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Legal advisory services are provided by ExpertHub to various clients.
2008
Live chat platforms are offered for business-customer interactions.
2008
Programmatic content marketing platform
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Internet Brands

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Internet Brands Comparisons

Employees
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Competitors of Internet Brands

Internet Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Webedia, Vox Media, Penske Media Corporation, Group Nine Media and Red Ventures, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple online media and lifestyle brands are owned and operated.
domain founded_year HQ Location
Digital media publishing network
domain founded_year HQ Location
Content on digital media corporations is published across multiple platforms.
domain founded_year HQ Location
Digital-first media network
domain founded_year HQ Location
Web development, digital marketing, and market analytics services are provided.
domain founded_year HQ Location
Online news and digital services are provided in Portuguese.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Internet Brands

Frequently Asked Questions about Internet Brands

When was Internet Brands founded?

Internet Brands was founded in 1998.

Where is Internet Brands located?

Internet Brands is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.

How many employees does Internet Brands have?

As of Dec 31, 2021, the latest employee count at Internet Brands is 3,782.

What does Internet Brands do?

Internet Brands was founded in 1998 as an internet media and client services company based in El Segundo, United States. Operations focus on websites across automotive, careers, home, e-commerce, shopping, and travel and leisure sectors. As of February 2016, 110 million monthly unique visitors and 800 million page views were reported. Acquisition by the private equity firm Hellman Friedman took place in April 2012.

Who are the top competitors of Internet Brands?

Internet Brands's top competitors include Webedia, Vox Media and Ziff Davis.

How many acquisitions has Internet Brands made?

Internet Brands has made 22 acquisitions, including ApartmentRatings.com, Auto Credit Express, and Avvo.

Who are Internet Brands's investors?

Internet Brands has 2 investors. Key investors include KKR, and Hellman & Friedman.

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