About Internet Brands
Internet Brands is a Media & Entertainment company based in El Segundo (United States) founded in 1998, and was acquired by KKR in June 2014. Internet media and client services company. The company has 3,782 employees. Internet Brands has completed 22 acquisitions, including ApartmentRatings.com, Auto Credit Express and Avvo. Its website internetbrands.com draws about 360 thousand monthly visits. Its Indian entity Physicians Interactive India Private Limited reported revenue of ₹183 Cr. Its focus areas include Internet First Media and Digital Media Groups. Its competitors include Penske Media Corporation, Group Nine Media and Red Ventures; 3 of its 3 listed competitors have raised funding.
Company details
Internet Brands was founded in 1998 as an internet media and client services company based in El Segundo, United States. Operations focus on websites across automotive, careers, home, e-commerce, shopping, and travel and leisure sectors. As of February 2016, 110 million monthly unique visitors and 800 million page views were reported. Acquisition by the private equity firm Hellman Friedman took place in April 2012.
- Headquarters El Segundo, United States
- Employees 3,782
- Stage Acquired
- SectorsMedia & Entertainment
- Website internetbrands.com
- Social LinkedIn X Facebook Instagram
- Acquired by KKR (Jun 2014)
- Legal Name Physicians Interactive India Private Limited
- Date of Incorporation 07 Jul, 2000
- Indian entity revenue₹183 Cr
FY 2025 · +76% YoY
- Indian entity net profit₹15.04 Cr
FY 2025 · 8% margin
- Indian entity EBITDA₹23.47 Cr
FY 2025 · 13% margin
- InvestorsKKR
& 1 more
- Employee Count3,782
- Investments & AcquisitionsApartmentRatings.com
& 21 more
- Acquired by
Associated legal entities of Internet Brands
Internet Brands operates through Physicians Interactive India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Physicians Interactive India Private Limited CIN U72200MH2000PTC127633 | Active | 07 Jul 2000 | Thane, Maharashtra | ₹183 Cr | 513 | 2 | View details |
Investors in Internet Brands
Internet Brands has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include KKR and Hellman & Friedman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Private equity firm focused on acquisitions | hf.com | San Francisco, United States |
Investor details for Internet Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Physicians Interactive India Private Limited (Internet Brands)
Physicians Interactive India Private Limited is the primary company behind Internet Brands. The board of Physicians Interactive India Private Limited currently have 2 directors; the longest-serving is Ananthanarayan Iyer, appointed in 2018. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ananthanarayan Iyer DIN 08127455 | Director | 08 May 2018 | 8 yrs 5 mo | Physicians Interactive India Private Limited |
| Sangeeta Suresh Ghadge DIN 09197030 | Director | 09 Jun 2021 | 5 yrs 4 mo | Physicians Interactive India Private Limited |
People of Internet Brands
305 people are tracked at Internet Brands (78 in leadership, 227 in team); the tracked headcount is 3,782.
| Name | Role | Group |
|---|---|---|
Megan Pope | Vice President And General Manager, Legal Division | Leadership |
Robert N. Brisco | CEO | Leadership |
Chuck Hoover | CMO | Leadership |
Troy Harker | Vice President Of Sales, Findlaw | Leadership |
Rafael Zevallos-Crowe | Creative Director/ Design Operations | Leadership |
Neethu Ramchandar | Vice President Of Creative Services | Leadership |
Jignesh Patel | VP of Product Management - Legal Vertical | Leadership |
Nidhi Singh | Sr. Director, PMO Lead - Data And Shared Services | Leadership |
Christine Verdun | Sales Director | Leadership |
Terence Kulik | Director Of Technology | Leadership |
Lisa Morita | COO | Leadership |
Raymond Sibulkin | VP Of Analytics And Data Strategy | Leadership |
Dominic Filice | Sr. Director & Gm, Lead Strategy & Operations | Leadership |
Allison Strabic | Director Of Business Intelligence | Leadership |
Joe Rosenblum | CTO | Leadership |
B. Lynn Walsh | Chief Development Officer & General Counsel | Leadership |
Kevin Hayes | Chief Product Officer | Leadership |
Scott A. Friedman | CFO | Leadership |
Jim Shank - Cissp | Vice-president Engineering Security | Leadership |
Forrest Old | Director, Content SEO | Leadership |
285 more people are available in the full profile.
Complete people profiles for Internet Brands
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Financials of Internet Brands
Figures of Physicians Interactive India Private Limited, the primary company behind Internet Brands, for FY 2025. Revenue was ₹183 Cr (+76% year on year). Net profit was ₹15.04 Cr (8% margin). EBITDA was ₹23.47 Cr (13% margin). Revenue has grown at a compounded annual rate of +53% over three years and +47% over five years.
- ₹183 CrRevenue · FY 2025 · +76% YoY
- ₹15.04 CrNet profit · 8% margin
- ₹23.47 CrEBITDA · 13% margin
- ₹1.00 CrPaid-up capital
- 513Employees (provident fund records)
- +53%Revenue CAGR, 3 years
- +47%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Physicians Interactive India Private Limited are on its company page.
Detailed financial statements for Internet Brands
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Internet Brands
Internet Brands has strategically engaged in corporate development activities, having acquired 22 companies. Notable acquisitions include ApartmentRatings.com, Auto Credit Express and Avvo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Programmatic content marketing platform | pulsepoint.com | New York, United States | 2007 | Apr 2021 | •••• | |
Legal marketplace, lawyer's directory, Q&A forum and legal marketing | avvo.com | Seattle, United States | 2006 | Jan 2018 | •••• | |
Provider of online health-related information and learning platform for patients and providers | webmd.com | New York, United States | 1996 | Jul 2017 | $2.8B | |
An online marketplace for dental health plans is operated. | dentalplans.com | Miami, United States | 2000 | Jul 2017 | •••• | |
Online content platform for travellers | fodors.com | New York, United States | 1949 | Jun 2016 | •••• | |
Online platform for auto financing through dealerships | autocreditexpress.com | Auburn Hills, United States | 1999 | Jun 2016 | •••• | |
Cloud-based practice management software is provided for clinics. | demandforce.com | San Francisco, United States | 2003 | Jan 2016 | •••• | |
Live chat platforms are offered for business-customer interactions. | ngagelive.com | Austin, United States | 2008 | Sep 2015 | •••• | |
Legal Industry Software | totalattorneys.com | Chicago, United States | 2002 | Feb 2015 | •••• | |
Cloud-based patient engagement is delivered for dental practices. | sesamecommunications.com | Seattle, United States | 1999 | Jan 2015 | •••• |
Complete acquisition details for Internet Brands
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
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Timeline of Internet Brands
14 dated milestones of Internet Brands across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Internet Brands is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Hellman & Friedman.
- Exit Acquired by KKR.
- Acquisition Acquires Sesame Communications.
- Acquisition Acquires Total Attorneys.
- Acquisition Acquires Ngage Live.
- Acquisition Acquires Demandforce.
- Acquisition Acquires Auto Credit Express.
- Acquisition Acquires Fodor's Travel.
- Acquisition Acquires Dental Plans.
- Acquisition Acquires WebMD.
- Acquisition Acquires Avvo.
- Acquisition Acquires PulsePoint.
Competitors of Internet Brands
Internet Brands has 3 listed competitors in our database, 3 of them funded. They include Penske Media Corporation, Group Nine Media and Red Ventures.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pmc.com | 2003 | Los Angeles, United States | $235M | 1,018 | Content on digital media corporations is published across multiple platforms. | |
| groupninemedia.com | 1999 | New York, United States | $675M | 535 | Digital-first media network | |
| redventures.com | 2000 | Fort Mill, United States | $250M | Web development, digital marketing, and market analytics services are provided. |
Detailed competitors of Internet Brands
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of Internet Brands
The website of Internet Brands (internetbrands.com) receives about 360.3K visits a month.
- Monthly visits360.3K
▼ 5.8% vs previous month
Websites whose visitors overlap most with Internet Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ij.net | ij.net | 100% | #3,549,651 | – | |
excelviewer.herokuapp.com | excelviewer.herokuapp.com | 95% | #593,420 | – | |
anibookmark.com | anibookmark.com | 95% | #383,655 | – | |
demcra.com | demcra.com | 95% | #2,235,877 | – | |
| acadaca.com | 95% | #9,153,011 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Internet Brands
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Internet Brands (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Internet Brands
Complete news archive for Internet Brands
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Frequently Asked Questions about Internet Brands
Internet Brands was founded in 1998.
Internet Brands is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.
Internet Brands has 3,782 employees.
The primary company behind Internet Brands, Physicians Interactive India Private Limited, reported revenue of ₹183 Cr for FY 2025, up 76% year on year.
Internet Brands was founded in 1998 as an internet media and client services company based in El Segundo, United States. Operations focus on websites across automotive, careers, home, e-commerce, shopping, and travel and leisure sectors. As of February 2016, 110 million monthly unique visitors and 800 million page views were reported. Acquisition by the private equity firm Hellman Friedman took place in April 2012.
Internet Brands's top competitors include Penske Media Corporation, Red Ventures and Group Nine Media.
Internet Brands has made 22 acquisitions, including ApartmentRatings.com, Auto Credit Express, and Avvo.
Internet Brands has 2 investors. Key investors include KKR, and Hellman & Friedman.
Internet Brands operates through Physicians Interactive India Private Limited.
Yes. Internet Brands was acquired by KKR in June 2014.
The legal entities of Internet Brands currently have 2 directors, including Ananthanarayan Iyer, Sangeeta Suresh Ghadge.
The website of Internet Brands receives about 360 thousand visits a month.