Internet Fusion

Louth, United Kingdom Founded: 2005 • Age: 21 yrs Acquired By BrandAlley
E-commerce group company
Annual revenue $96.5M Latest available
Total funding $3.4M 5 rounds
Employees 141 Tracked headcount
Investors 4 Known backers
Products - Services tracked
Competitors - Brand Intelligence

About Internet Fusion

Internet Fusion is a company based in Louth (United Kingdom) founded in 2005 was acquired by BrandAlley in April 2023. Internet Fusion has raised $3.42 million across 5 funding rounds from investors including HSBC, BrandAlley and Hawkwing. The company has 141 employees as of September 30, 2018. Internet Fusion has completed 2 acquisitions, including Country Attire and Surfdome.

  • Headquarter Louth, United Kingdom
  • Employees 141 as on 30 Sep, 2018
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Not available
Key Metrics
  • Annual Revenue
    $96.52 M (USD)
    10
    as on Nov 30, 2020
  • Net Profit
    -$7.52 M (USD)
    -7
    as on Nov 30, 2020
  • EBITDA
    Not available
  • Total Equity Funding
    $3.42 M (USD)

    in 5 rounds

  • Latest Funding Round
    $18.92 M (USD), Debt – Conventional

    Sep 17, 2021

  • Investors
    HSBC

    & 3 more

  • Employee Count
    141

    as on Sep 30, 2018

  • Investments & Acquisitions
  • Acquired by
    BrandAlley

    (Apr 28, 2023)

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People of Internet Fusion

Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Steven Cook
CEO
People
Archie Chapman
Trading Manager

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Teams

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Funding Insights of Internet Fusion

Internet Fusion has successfully raised a total of $3.42M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $18.92 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Internet Fusion

Internet Fusion has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include HSBC, BrandAlley and Hawkwing.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Locked Locked Locked
-
Locked Locked Locked
Universal banking and financial advisory services are provided globally.
Locked Locked Locked
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Investor details for Internet Fusion

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Internet Fusion

Internet Fusion has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Country Attire and Surfdome.

Investments
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Investment portfolio details for Internet Fusion

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Discounted designer clothing and home goods are retailed online.
Locked Locked 2006 Locked
Action sports and lifestyle products are retailed online by Surfdome.
Locked Locked 2005 Locked
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Complete acquisition details for Internet Fusion

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Internet Fusion

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Detailed financials for Internet Fusion

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  • Profit trends
  • Statement rows
  • Financial ratios

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Internet Fusion Comparisons

Internet Fusion Primary company
Description
E-commerce group company
Location
Louth, United Kingdom
Founded Year
2005
Annual Revenue
$96.52 M (USD)
Net Profit
-$7.52 M (USD)
EBITDA
Not available
Employees
141
As of 2018
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Peer comparison for Internet Fusion

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  • Headcount comparison
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Competitors of Internet Fusion

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Detailed competitors of Internet Fusion

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  • Competitive positioning

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Latest news on Internet Fusion

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Complete news archive for Internet Fusion

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Internet Fusion

Internet Fusion was founded in 2005 and raised its 1st funding round 7 years after it was founded.

Internet Fusion is headquartered in Louth, United Kingdom. It is registered at Louth, Lincolnshire, United Kingdom.

Internet Fusion is a funded company, having raised a total of $3.42M across 5 funding rounds to date.

As of Sep 30, 2018, the latest employee count at Internet Fusion is 141.

Annual revenue of Internet Fusion is $96.52M as on Nov 30, 2020.

Internet Fusion was founded in 2005 in Louth, United Kingdom, as a group company focused on e-commerce within the sports and outdoor industry. Nine websites are owned and operated, providing branded gear for activities including horse riding, fitness, and trekking. Partnerships are maintained with over 100 brands, and awards such as the eCommerce Awards 2015 and Walk Readers Award 2010 have been received.

Internet Fusion has made 2 acquisitions, including Country Attire, and Surfdome.

Internet Fusion has 4 investors. Key investors include HSBC, BrandAlley, Hawkwing, and Chrysalis VCT.

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