About IQ Bar
IQ Bar is a Consumer company based in Brookline (United States) founded in 2017 by Will Nitze. Brand of healthcare nutrition products. IQ Bar has raised $10.39 million across 5 funding rounds from investors including CircleUp, Fast Forward 2032 and MassChallenge. Its chief executive, as recorded, is Will Nitze. Its website eatiqbar.com draws about 148 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Superfoods. Its competitors include Health Warrior, Sunwink and Designer Wellness; 2 of its 3 listed competitors have raised funding.
Company details
IQ Bar was founded in 2017 by Will Nitze in Brookline, United States. Healthcare and nutrition products are developed and distributed by the company within the consumer goods sector. Operations center on creating branded items aimed at health-conscious consumers, with sales conducted primarily through online channels via eatiqbar.com. The focus remains on nutritional formulations, supported by a U.S.-based headquarters.
- Headquarters Brookline, United States
- Founders Will Nitze
- SectorsConsumer
- Website category Food and Drink · Groceries
- Website eatiqbar.com
- Social LinkedIn X Facebook
- Total Equity Funding$10.39M (USD)
in 5 rounds
- Latest Funding Round$6.19M (USD), Series B
Dec 2022
- InvestorsCircleUp
& 2 more
Funding Insights of IQ Bar
IQ Bar has successfully raised a total of $10.39M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $6.19 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.39M
- Total Rounds 5
- Last Round Series B — $6.19M
- First Round $400,000
(May 2018)
- Investors Count 3
All 5 funding rounds of IQ Bar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in IQ Bar
IQ Bar has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include CircleUp, Fast Forward 2032 and MassChallenge.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage entrepreneurs are accelerated through MassChallenge's program. | masschallenge.org | Boston, United States | ||
A venture fund focused on food and drinks innovation is operated. | ff2032.com | |||
Equity crowdfunding is facilitated for private consumer product companies. | 2011 | circleup.com | San Francisco, United States |
Investor details for IQ Bar
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People of IQ Bar
7 people are tracked at IQ Bar (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Will Nitze | Founder & CEO | Leadership |
Grant Anderson | CFO & COO | Leadership |
Jessica Greenwood | Chief Marketing Officer | Leadership |
Ryan Lee | Vice President of Sales | Leadership |
Kara Caso | Creative Director | Leadership |
Matt Stinson | Director Of Research And Development | Leadership |
Devon Booth | Operations Manager | Team |
Complete people profiles for IQ Bar
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Timeline of IQ Bar
3 dated milestones of IQ Bar across 5 years, from founding to its latest funding, stage changes and deals.
- Founded IQ Bar is founded.
- Funding First funding round of $400K.
- Funding Latest funding round, Series B, of $6.2M.
Competitors of IQ Bar
IQ Bar has 3 listed competitors in our database, 2 of them funded. They include Health Warrior, Sunwink and Designer Wellness.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| healthwarrior.com | 2011 | Richmond, United States | $11.71M | 29 | Fitness snacks featuring chia seeds are offered by Health Warrior. | |
| sunwink.com | 2018 | San Francisco, United States | $10.09M | Organic natural ingredients are branded and offered by Sunwink. | ||
| designerwellness.com | 1993 | Carlsbad, United States | Natural whey protein powders and wellness products are offered. |
Detailed competitors of IQ Bar
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Web traffic of IQ Bar
The website of IQ Bar (eatiqbar.com) receives about 147.5K visits a month and ranks #234,138 among all websites worldwide, #7,781 in Groceries.
- Monthly visits147.5K
▼ 3.3% vs previous month
- Unique visitors84.1K
per month
- Global rank#234,138
among all websites
- Category rank#7,781
Food and Drink · Groceries
- Bounce rate38%
- Pages per visit3.3
- Average visit1 min 27 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with IQ Bar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thrivemarket.com | 100% | 5M | #12,061 | View details | |
| curiouselixirs.com | 97% | 52.2K | #597,766 | View details | |
firebellytea.ca | firebellytea.ca | 78% | #1,338,512 | – | |
| lioncoffee.com | 78% | 9.1K | #2,207,796 | View details | |
proteincookiebutter.com | proteincookiebutter.com | 78% | #2,616,673 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for IQ Bar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as IQ Bar (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Iq Bar
Complete news archive for IQ Bar
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Frequently Asked Questions about IQ Bar
IQ Bar was founded in 2017 and raised its 1st funding round 1 year after it was founded.
IQ Bar is headquartered in Brookline, United States. It is registered at Brookline, Massachusetts, United States.
Will Nitze is the CEO of IQ Bar, as recorded in our data. They have also founded this company.
IQ Bar is a funded company, having raised a total of $10.39M across 5 funding rounds to date. The company's 1st funding round was a Seed of $400K, raised on May 2018.
IQ Bar was founded in 2017 by Will Nitze in Brookline, United States. Healthcare and nutrition products are developed and distributed by the company within the consumer goods sector. Operations center on creating branded items aimed at health-conscious consumers, with sales conducted primarily through online channels via eatiqbar.com. The focus remains on nutritional formulations, supported by a U.S.-based headquarters.
IQ Bar's top competitors include Health Warrior, Sunwink and Designer Wellness.
IQ Bar has 3 investors. Key investors include CircleUp, Fast Forward 2032, and MassChallenge.
The website of IQ Bar receives about 148 thousand visits a month and ranks #234,138 among all websites worldwide.