About IRI
IRI is a Business Services company based in Chicago (United States) founded in 1979, and was acquired by Hellman & Friedman in April 2022. Market research and advertising services are provided by IRI. It operates in the Business Services and Technology sectors. IRI has raised $125.32 million across 3 funding rounds from investors including STG, ICG Enterprise Trust and Hellman & Friedman. IRI has completed 3 acquisitions, including CoinOut, Intelligent Shopper Solutions and Retail Solutions. Its website iriworldwide.com draws about 86 thousand monthly visits. IRI offers products and services including Liquid Data and Analytics. Its focus areas include Enterprise Applications, Data as a Service, Horizontal and External Business Insights. Its competitors include Premise, IDC and Prevedere; 2 of its 3 listed competitors have raised funding.
Company details
IRI was founded in 1979 in Chicago, United States, and operates within the market research and advertising sector. Consumer insights and analytics are delivered through data-driven solutions to support business decisions. Services encompass retail measurement, media planning, and shopper behavior analysis. The company maintains a global presence, with primary headquarters in Chicago, serving clients across various industries.
- Headquarters Chicago, United States
- Stage Acquired
- SectorsBusiness ServicesTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website iriworldwide.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Hellman & Friedman (Apr 2022)
Products & Services of IRI
IRI offers a comprehensive portfolio of products and services, including Liquid Data and Analytics.
Platform for data collaboration and market insights
Tools for diagnostic and predictive business insights
Apps and channels of IRI
its YouTube channel Circana has 655 subscribers and 30 videos.
Videos from IRI
The most watched videos on IRI's YouTube channel, Circana (655 subscribers). Click a video to play it here.
More on Circana.
Funding Insights of IRI
IRI has successfully raised a total of $125.32M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $125.32M
- Total Rounds 3
- Last Round Series D — $15M
- First Round $10M
(Apr 2010)
- Investors Count 1
All 3 funding rounds of IRI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | $15M | Series D | – | – | |
| Aug 2017 | $100.32M | Series D | – | – | – |
| Apr 2010 | $10M | Series A | – | – | – |
3 investors in total: 3 institutional.
Investors in IRI
IRI has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include STG, ICG Enterprise Trust and Hellman & Friedman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in multiple sectors | 1981 | icg-enterprise.co.uk | London, United Kingdom | |
A private equity firm focused on mid-market software leaders. | 1990 | stg.com | Menlo Park, United States | |
Private equity firm focused on acquisitions | hf.com | San Francisco, United States |
Investor details for IRI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of IRI
551 people are tracked at IRI (302 in leadership, 9 in board & advisors, 240 in team).
| Name | Role | Group |
|---|---|---|
Deirdre McFarland | Chief Marketing And Communications Officer | Leadership |
Yuvaraj Dhamodharan | Senior Director Information Technology | Leadership |
Lucas Studach | Director, Global Revenue Reporting And Analytics | Leadership |
Jennifer Chhatlani | Senior Vice President, Communications | Leadership |
Serafeim Mavridis | Director (media Data Science) | Leadership |
Amy Jo Wimmer | VP, Product Design And User Experience | Leadership |
Brooks Berrodin | Director, Thought Leadership | Leadership |
Ben Arnold | Executive Director, Industry Analyst - Consumer Technology | Leadership |
Ailsa Wingfield | Managing Director | Leadership |
Grisell Larsen | Senior Director, Global Beauty Product | Leadership |
Lucille Toniolo | Vice President, Marketing Effectiveness | Leadership |
Jagjinder Singh | Director, AI & Machine Learning - Global Retail Analytics | Leadership |
Lucy Eksler | Vice President Research | Leadership |
Maria Fusaro | Vice President | Leadership |
Cheryl Stanton | Vice President Technical Support | Leadership |
Frédérique Tutt | VP Global Industry Advisor - Toys | Leadership |
Jason Stonestreet | Executive Director, Thought Leadership | Leadership |
Irene Chai | Executive Director, NAM Analytics Delivery | Leadership |
Nitish A Puri | Director - BI & Commercial Solutions | Leadership |
Scott Abrants | Director - Business Systems Architect / Azure Data Platform Architect | Leadership |
531 more people are available in the full profile.
Complete people profiles for IRI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by IRI
IRI has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include CoinOut, Intelligent Shopper Solutions and Retail Solutions.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
App-based platform offering cashback & rewards | coinout.com | New York, United States | 2014 | May 2021 | •••• | |
Shopping advice and solutions are provided through an online blog. | intelligentshoppersolutions.com | London, United Kingdom | 2020 | Mar 2021 | •••• | |
Analytics solutions for retailers and CPG manufacturers are provided. | retailsolutions.com | Mountain View, United States | 2003 | Oct 2020 | •••• |
Complete acquisition details for IRI
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of IRI
8 dated milestones of IRI across 43 years, from founding to its latest funding, stage changes and deals.
- Founded IRI is founded.
- Exit Acquired by STG.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series D, of $15.0M.
- Acquisition Acquires Retail Solutions.
- Acquisition Acquires Intelligent Shopper Solutions.
- Acquisition Acquires CoinOut.
- Exit Acquired by Hellman & Friedman.
Competitors of IRI
IRI has 3 listed competitors in our database, 2 of them funded. They include Premise, IDC and Prevedere.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| premise.com | 2012 | San Francisco, United States | $151.5M | 217 | Real-time economic data is gathered via global crowdsourcing. | |
| idc.com | 1964 | Needham, United States | 207 | Trusted technology intelligence is provided by IDC for businesses. | ||
| prevedere.com | 2012 | Columbus, United States | $77.93M | 53 | Economic data analysis using Bigdata and analytics |
Detailed competitors of IRI
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of IRI
The website of IRI (iriworldwide.com) receives about 86.3K visits a month and ranks #215,952 among all websites worldwide, #840 in Marketing and Advertising.
- Monthly visits86.3K
▼ 9.2% vs previous month
- Unique visitors20.4K
per month
- Global rank#215,952
among all websites
- Category rank#840
Business and Consumer Services · Marketing and Advertising
- Bounce rate26%
- Pages per visit13.9
- Average visit6 min 37 sec
- DevicesDesktop 78% · Mobile 22%
Websites whose visitors overlap most with IRI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nielsen.com | 100% | 2.5M | #16,852 | View details | |
| circana.com | 94% | 229.8K | #189,967 | View details | |
npd.com | npd.com | 91% | #568,773 | – | |
| datalogix.com | 78% | View details | |||
| iriweb.org | 57% | 4.5K | #3,900,274 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for IRI
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as IRI (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 212.62 M | 8,625 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Iri
Complete news archive for IRI
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Frequently Asked Questions about IRI
IRI was founded in 1979 and raised its 1st funding round 31 years after it was founded.
IRI is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
IRI is a funded company, having raised a total of $125.32M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Apr 2010.
IRI was founded in 1979 in Chicago, United States, and operates within the market research and advertising sector. Consumer insights and analytics are delivered through data-driven solutions to support business decisions. Services encompass retail measurement, media planning, and shopper behavior analysis. The company maintains a global presence, with primary headquarters in Chicago, serving clients across various industries.
IRI offers Liquid Data and Analytics.
IRI has made 3 acquisitions, including CoinOut, Intelligent Shopper Solutions, and Retail Solutions.
IRI has 3 investors. Key investors include STG, ICG Enterprise Trust, and Hellman & Friedman.
Yes. IRI was acquired by Hellman & Friedman in April 2022.