About ITA Software
ITA Software is a company based in United States founded in 1996 by David Baggett was acquired by Google in April 2011. ITA Software has raised $100 million across 6 funding rounds from investors including Google, HHS and Battery Ventures. ITA Software offers products and services including QPX, ReShop, Award Shopping, and Merchandising. ITA Software operates in a competitive market with competitors including JR Technologies, Routehappy, Paxport, GuestLogix and Datalex, among others.
- Headquarter United States
- Founders David Baggett
- SectorsTechnology
- Website category Travel and Tourism · Transportation and Excursions
- Website itasoftware.com
- Social LinkedIn X Facebook
- Acquired by Google (Apr 2011)
- Legal Name Ita Software Inc
Products & Services of ITA Software
ITA Software offers a comprehensive portfolio of products and services, including QPX, ReShop, Award Shopping, and Merchandising.
Platform for flight pricing, shopping, and availability experiences
Manages flight alternatives for ticket changes and refunds
Assists in finding award flights while meeting revenue goals
Facilitates sale of ancillary products to boost customer revenue
Funding Insights of ITA Software
ITA Software has successfully raised a total of $100M across 6 strategic funding rounds. The most recent funding activity was a Grant round of $36.65 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100M
- Total Rounds 6
- Last Round Grant — $36.65M
- First Round $100M
(Jan 2006)
- Investors Count 6
All 6 funding rounds of ITA Software with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2010 | $36.65M | Grant | – | – | |
| Dec 2009 | $42.09M | Grant | – | – | |
| Dec 2008 | $47.23M | Grant | – | – | |
| Oct 2008 | $36.65M | Grant | – | – | |
| Oct 2007 | $42.09M | Grant | – | – | |
| Jan 2006 | $100M | Series A | – | Battery Ventures, General Catalyst | – |
7 investors in total: 7 institutional.
Investors in ITA Software
ITA Software has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, HHS and Battery Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology companies are conducted globally by Battery Ventures. | – | battery.com | - | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Growth equity investments and partnerships in finance and related sectors. | – | spectrumequity.com | - | |
Manages private investment funds with fundamental research and disciplined portfolio strategies. | 1990 | parcapital.com | Boston, United States | |
Public health and human services are overseen by HHS. | 1953 | hhs.gov | - | |
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States |
Investor details for ITA Software
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ITA Software
6 people are tracked at ITA Software (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
David Baggett | Co-Founder | Leadership |
Ron Asayag | CEO | Leadership |
Michael Randall | VP Worldwide Business Development | Leadership |
Mohammed Kholod | Assistant Vice President (Sales) | Leadership |
emy zaki | directeur commercial | Team |
Cheryl Eisele | Manager Marketing | Team |
Complete people profiles for ITA Software
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ITA Software
4 dated milestones of ITA Software across 15 years, from founding to its latest funding, stage changes and deals.
- Founded ITA Software is founded.
- Funding First funding round of $100.0M.
- Funding Latest funding round, Grant, of $36.6M.
- Exit Acquired by Google.
Competitors of ITA Software
ITA Software operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JR Technologies, Routehappy, Paxport, GuestLogix and Datalex, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jrtechnologies.com | 2002 | Athens, Greece | $131.13M | 55 | New distribution capability solutions are provided for airline retailing. | |
| routehappy.com | 2011 | New York, United States | $7.8M | – | Flights are meta-searched using happiness factors for amenities. | |
| paxport.com | 1994 | Stockholm, Sweden | – | 28 | Business management solutions are provided for travel service providers. | |
| guestlogix.com | 2002 | Toronto, Canada | – | – | Provides retail technology and merchandising, payment, and BI solution | |
| datalex.com | 1985 | Dublin, Ireland | $6.64M | 11 | AI and web-enabled flight ancillary distribution and pricing engine solution provider | |
| tpconnects.com | 2005 | Dubai, United Arab Emirates | $4.5M | – | Travel content is aggregated and distributed via a technology platform. | |
| farelogix.com | 1998 | Miami, United States | $6M | – | Cloud-based merchandising and retailing solutions for airlines are provided. | |
| travelaer.com | 2013 | Boulder, United States | $4.67M | – | An e-commerce platform for airlines is delivered via conversational bots. |
Detailed competitors of ITA Software
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ITA Software
The website of ITA Software (itasoftware.com) receives about 883.3K visits a month and ranks #45,131 among all websites worldwide, #1,270 in Transportation and Excursions.
- Monthly visits883.3K
▲ 1.2% vs previous month
- Unique visitors297.1K
per month
- Global rank#45,131
among all websites
- Category rank#1,270
Travel and Tourism · Transportation and Excursions
- Bounce rate31%
- Pages per visit5.8
- Average visit3 min 54 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with ITA Software. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kayak.com | 100% | 35.8M | #1,115 | View details | |
| farecompare.com | 99% | 213.5K | #173,243 | View details | |
| amtrak.com | 90% | 16.2M | #2,748 | View details | |
| travelocity.com | 88% | 5.1M | #10,410 | View details | |
| bookingbuddy.com | 87% | – | #145,305 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ITA Software
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Ita Software
Complete news archive for ITA Software
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to ITA Software
10 companies that operate in the same segment as ITA Software (Aviation Software & IT Solutions), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS-based operations management is provided for hospitality and aviation sectors. | 1987 | Madrid, Madrid, Spain | – | USD 7.66 B | 20,640 | |
Private airline services are offered via a membership-based subscription model. | 2012 | Santa Monica, California, United States | USD 24.78 M | USD 106.56 M | 703 | |
Multiple travel services are booked via an online platform. | 1945 | Orly, Ile-de-france, France | – | USD 7.87 B | 29,330 | |
Private jets are booked through an online membership platform. | 2013 | New York, New York, United States | USD 401.58 M | USD 736.5 M | 1,870 | |
Satellite-based communication services for data and voice are provided globally. | 1979 | London, England, United Kingdom | – | – | – | |
Provider of cloud-based NDC aggregator platform for the airline industry | 2016 | Kochi, Kerala, India | USD 29.38 M | USD 735.83 K | 123 | |
Cloud-based enterprise content management and compliance are delivered. | 2007 | Beloit, Wisconsin, United States | USD 12 M | – | – | |
AI-enabled inventory optimization and e-commerce solutions for airlines are provided. | 2008 | Atlanta, Georgia, United States | USD 9.35 M | – | 13 | |
Blockchain and SaaS solutions are delivered for travel providers. | 1971 | Atlanta, Georgia, United States | – | – | – | |
In-flight connectivity and entertainment solutions are provided for airlines. | 1991 | Itasca, Illinois, United States | USD 297.14 M | USD 910.49 M | 790 |
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Frequently Asked Questions about ITA Software
ITA Software was founded in 1996 and raised its 1st funding round 10 years after it was founded.
ITA Software is headquartered in United States.
Ron Asayag is the current CEO of ITA Software.
ITA Software is a funded company, having raised a total of $100M across 6 funding rounds to date. The company's 1st funding round was a Series A of $100M, raised on Jan 2006.
Founded in 1996 in the United States, ITA Software focuses on the online travel and airline industry. Software solutions are provided, including the QPX system for airfare pricing and shopping, which serves airlines and travel distributors. Algorithms are employed to integrate flight data such as pricing and availability from multiple sources, forming a real-time searchable database. Operations are centered on enhancing travel search capabilities through these technical tools.
ITA Software's top competitors include TPConnects, Paxport and Datalex.
ITA Software offers QPX, ReShop, Award Shopping, and Merchandising.
ITA Software has 7 investors. Key investors include Google, HHS, Battery Ventures, General Catalyst, and PAR Capital Management.
ITA Software operates through Ita Software Inc.
Yes. ITA Software was acquired by Google in April 2011.
The website of ITA Software receives about 883 thousand visits a month and ranks #45,131 among all websites worldwide.