About Ital Veloce
Ital Veloce is a Consumer company based in Mumbai (India) founded in 2012 by Narayan Ramaswamy, Rajaram Shankar, Luv Mahesh Agarwal, and Ramaswamy Rajaraman. It runs a direct-to-consumer brand offering cruelty-free perfumes. It operates on a B2C model. Its Indian entity Arwen Fragrances Private Limited reported revenue of ₹99.2 Lakh. Its focus areas include Consumer Goods, Beauty and Personal Care, Perfumes and Cruelty-Free Products. Its competitors include ISAK, Adiveda Natural and Purefume; 1 of its 3 listed competitors has raised funding.
Company details
Ital Veloce, established in 2012, excels in producing consumer products, beauty and personal care, perfumes, and cruelty-free products. Runs a direct-to-consumer brand offering cruelty-free perfumes. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
- Headquarters Mumbai, India
- Founders Narayan Ramaswamy, Rajaram Shankar, Luv Mahesh Agarwal, Ramaswamy Rajaraman
- SectorsConsumer
- Website italveloce.com
- Social Facebook
- Legal Name Arwen Fragrances Private Limited
- Date of Incorporation 19 Jul, 2012
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹99.2 Lakh
FY 2025 · -27% YoY
- Net Loss-₹34 Lakh
FY 2025 · -34% margin
- EBITDA-₹32.6 Lakh
FY 2025 · -33% margin
Associated legal entities of Ital Veloce
Ital Veloce operates through Arwen Fragrances Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Arwen Fragrances Private Limited CIN U74120MH2012PTC233551 | Active | 19 Jul 2012 | Mumbai, Maharashtra | ₹1.0 Cr | 5 | View details |
Board of directors of Arwen Fragrances Private Limited (Ital Veloce)
Arwen Fragrances Private Limited is the primary company behind Ital Veloce. The board of Arwen Fragrances Private Limited currently have 5 directors; the longest-serving is Rajaram Shankar, appointed in 2012. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajaram Shankar DIN 05323247 | Director | 19 Jul 2012 | 14 yrs 3 mo | Arwen Fragrances Private Limited |
| Narayan Ramaswamy DIN 05323266 | Director | 19 Jul 2012 | 14 yrs 3 mo | Arwen Fragrances Private Limited |
| Luv Mahesh Agarwal DIN 05323270 | Director | 19 Jul 2012 | 14 yrs 3 mo | Arwen Fragrances Private Limited |
| Ramaswamy Rajaraman DIN 05323259 | Director | 19 Jul 2012 | 14 yrs 3 mo | Arwen Fragrances Private Limited |
| Rajaram Ramaswamy DIN 08088446 | Director | 18 Mar 2018 | 8 yrs 7 mo | Arwen Fragrances Private Limited |
People of Ital Veloce
4 people are tracked at Ital Veloce (4 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Ital Veloce
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Ital Veloce
Figures of Arwen Fragrances Private Limited, the primary company behind Ital Veloce, for FY 2025. Revenue was ₹99.2 Lakh (-27% year on year). Net loss was -₹34 Lakh (-34% margin). EBITDA was -₹32.6 Lakh (-33% margin). Revenue has grown at a compounded annual rate of -9% over three years and -14% over five years.
- ₹99.2 LakhRevenue · FY 2025 · -27% YoY
- -₹34 LakhNet loss · -34% margin
- -₹32.6 LakhEBITDA · -33% margin
- ₹1 LakhPaid-up capital
- -9%Revenue CAGR, 3 years
- -14%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Arwen Fragrances Private Limited are on its company page.
Detailed financial statements for Ital Veloce
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Ital Veloce
Ital Veloce has 3 listed competitors in our database, 1 of them funded. They include ISAK, Adiveda Natural and Purefume.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| isakfragrances.com | 2017 | Lucknow, India | $91,370 | Organic perfumes are provided by an internet-first brand. | ||
| adivedanatural.com | 2020 | Delhi, India | 47 | Offers a direct-to-consumer brand of organic perfumes made from natural ingredients. | ||
| purefume.in | 2024 | Mumbai, India | Creates customizable luxury perfumes tailored to individual preferences. |
Detailed competitors of Ital Veloce
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Ital Veloce (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about Ital Veloce
Ital Veloce was founded in 2012.
Ital Veloce is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind Ital Veloce, Arwen Fragrances Private Limited, reported revenue of ₹99.2 Lakh for FY 2025, down 27% year on year.
Ital Veloce, established in 2012, excels in producing consumer products, beauty and personal care, perfumes, and cruelty-free products. Runs a direct-to-consumer brand offering cruelty-free perfumes. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
Ital Veloce's top competitors include ISAK, Adiveda Natural and Purefume.
Ital Veloce operates through Arwen Fragrances Private Limited.
The legal entities of Ital Veloce currently have 5 directors, including Rajaram Ramaswamy, Rajaram Shankar, Narayan Ramaswamy and others.