About Jaja
Jaja is a Financial Services company based in London (United Kingdom) founded in 2016 by Per Elvebakk and Jostein Svendsen, and was acquired by KKR in November 2021. Credit card issuing and processing solutions are provided. Jaja has raised $60.79 million across 3 funding rounds from investors including KKR, Blystad and Pollen Street. Its website jaja.co.uk draws about 73 thousand monthly visits. Jaja offers products and services including Jaja Vanta Credit Card and Jaja App. Its focus areas include FinTech, Payments, Consumer Payments and Payment Cards. Its legal entity is JAJA FINANCE LTD. Its competitors include NewDay, Tymit and KEEBO; 3 of its 3 listed competitors have raised funding.
Company details
Jaja was established in 2016 in London, United Kingdom, within the fintech sector. Credit card issuing and processing solutions are delivered, featuring a chat-based interface for user approval through scanning of driving licenses or passports. Real-time transaction monitoring, intelligent notifications, intuitive tagging, and SmartSearch for card activity are included. Services encompass onboarding and issuing, real-time control, credit sharing, account management, repayment options, along with in-app security and fraud protection measures.
- Headquarters London, United Kingdom
- Founders Per Elvebakk, Jostein Svendsen
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website jaja.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by KKR (Nov 2021)
- Legal Name Jaja Finance Ltd
- Date of Incorporation 28 Sep, 2015
- Jurisdiction LONDON, ENGLAND
Products & Services of Jaja
Jaja offers a comprehensive portfolio of products and services, including Jaja Vanta Credit Card and Jaja App.
Credit card for personal use with secure online transactions.
App for managing credit card accounts and payments.
Apps and channels of Jaja
Jaja publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Jaja has 327 subscribers.
Funding Insights of Jaja
Jaja has successfully raised a total of $60.79M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $48.71 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $60.79M
- Total Rounds 3
- Last Round Series D — $48.71M
- First Round $5.66M
(Jun 2018)
- Investors Count 3
All 3 funding rounds of Jaja with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $48.71M | Series D | – | – | – |
| Jan 2019 | $6.42M | Series A | – | – | |
| Jun 2018 | $5.66M | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Jaja
Jaja has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include KKR, Blystad and Pollen Street.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and private debt firm backed by single family office | celeresinvestments.com | Kowloon, China | ||
Private equity firm focused on multiple sectors | 2013 | pollenstreetgroup.com | London, United Kingdom | |
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
TDR Capital is engaged in private equity investments for sustainable growth. | tdrcapital.com | London, United Kingdom | ||
Marine-based shipping services are provided by Blystad from Oslo. | 1995 | blystad.no | Oslo, Norway |
Investor details for Jaja
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Jaja
3 people are tracked at Jaja (3 in leadership).
| Name | Role | Group |
|---|---|---|
Per Elvebakk | Co-Founder | Leadership |
Jostein Svendsen | Co-Founder & CIO | Leadership |
David Chan | Non Executive Director | Leadership |
Complete people profiles for Jaja
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Jaja
4 dated milestones of Jaja across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Jaja is founded.
- Funding First funding round of $5.7M.
- Exit Acquired by KKR.
- Funding Latest funding round, Series D, of $48.7M.
Competitors of Jaja
Jaja has 3 listed competitors in our database, 3 of them funded. They include NewDay, Tymit and KEEBO.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| newday.co.uk | 2000 | London, United Kingdom | $43.43M | 1,346 | Consumer credit financial services | |
| tymit.com | 2017 | London, United Kingdom | $31.12M | 27 | Provider of credit cards for point-of-sale financing | |
| keebo.com | 2019 | London, United Kingdom | $21.92M | 25 | Personal credit lines are offered via an online platform. |
Detailed competitors of Jaja
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- Full competitor set
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Web traffic of Jaja
The website of Jaja (jaja.co.uk) receives about 73.2K visits a month and ranks #499,831 among all websites worldwide, #6,065 in Financial Planning and Management.
- Monthly visits73.2K
▲ 18% vs previous month
- Unique visitors33.1K
per month
- Global rank#499,831
among all websites
- Category rank#6,065
Finance · Financial Planning and Management
- Bounce rate48%
- Pages per visit2.9
- Average visit3 min 10 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Jaja. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
creditstrategy.co.uk | creditstrategy.co.uk | 100% | #1,938,214 | – | |
| smartmoneypeople.com | 86% | 153.2K | #415,312 | View details | |
bankofirelanduk.com | bankofirelanduk.com | 70% | #324,116 | – | |
ffnews.com | ffnews.com | 70% | #253,341 | – | |
| ibsintelligence.com | 70% | 84.9K | #478,100 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Jaja
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- 14 similar websites
- Audience overlap
- Engagement analytics
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Related news about Jaja
Complete news archive for Jaja
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Frequently Asked Questions about Jaja
Jaja was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Jaja is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Jaja is a funded company, having raised a total of $60.79M across 3 funding rounds to date. The company's 1st funding round was a Seed of $5.66M, raised on Jun 2018.
Jaja was established in 2016 in London, United Kingdom, within the fintech sector. Credit card issuing and processing solutions are delivered, featuring a chat-based interface for user approval through scanning of driving licenses or passports. Real-time transaction monitoring, intelligent notifications, intuitive tagging, and SmartSearch for card activity are included. Services encompass onboarding and issuing, real-time control, credit sharing, account management, repayment options, along with in-app security and fraud protection measures.
Jaja offers Jaja Vanta Credit Card and Jaja App.
Jaja has 5 investors. Key investors include KKR, Blystad, Pollen Street, Celeres Investments, and TDR Capital.
Jaja operates through Jaja Finance Ltd.
Yes. Jaja was acquired by KKR in November 2021.
Yes. Jaja publishes Jaja Credit Card and 1 more app, with over 100,000 downloads.