About Jotex
Jotex is a Consumer company based in Boras (Sweden) founded in 1963, and was acquired by Nordic Capital in February 2013. Home furnishings and decor items are manufactured by Jotex. Its website jotex.se draws about 1.6 million monthly visits. Jotex offers products and services including Home Furnishings Platform, Furniture, Decor Items, and Kitchen Essentials. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its competitors include Hem, Svenska Hem and Renskalla; 1 of its 3 listed competitors has raised funding.
Company details
Jotex was founded in 1963 in Boras, Sweden, beginning as a mail-order operation in the home furnishings sector. Curtains, bedding, and carpets are produced under brands such as Jotex, Cape Cod, and Hedda. Sales are dominated by Sweden at 70 percent, with operations extending to Norway and Finland. An online platform was established in 2002, and the brand was acquired by the Ellos Group in 2004.
- Investors
- Acquired byNordic Capital
(Feb 2013)
Products & Services of Jotex
Jotex offers a comprehensive portfolio of products and services, including Home Furnishings Platform, Furniture, Decor Items, and Kitchen Essentials.
Online service for buying decor and furniture items
Range of furniture for indoor and outdoor use
Products like lighting and textiles for home enhancement
Items for kitchen and dining needs
Investors in Jotex
Jotex has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Nordic Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| nordiccapital.com |
Investor details for Jotex
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Jotex
10 people are tracked at Jotex (10 in team).
| Name | Role | Group |
|---|---|---|
Rebecca Roy Shabani | Commercial Plan Manager | Team |
Christian Friberg | Web Designer | Team |
Lydia Siameti | Studiokoordinator | Team |
Moa Blixt | Copywriter | Team |
Anna Sabel | Junior Product Manager/product Assistant | Team |
Julia Chichon | CRM Campaign Lead | Team |
Evy Lahou | Frontline Agent - Brand Ambassador | Team |
Jenny Wendel | Product Coordinator & Merchandiser | Team |
Gustaf Löwbäck | Marketing & Sales Manager | Team |
Klaudia Jasionek | Influencer & Social Media Coordinator (global) | Team |
Complete people profiles for Jotex
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Jotex
2 dated milestones of Jotex across 50 years, from founding to its latest funding, stage changes and deals.
- Founded Jotex is founded.
- Exit Acquired by Nordic Capital.
Competitors of Jotex
Jotex has 3 listed competitors in our database, 1 of them funded. They include Hem, Svenska Hem and Renskalla.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hem.com | 2014 | Stockholm, Sweden | $5M | 1 | Internet-first brand of multi-category home improvement products | |
| svenskahem.se | 1960 | Jonkoping, Sweden | Provides furniture, home decor, and interior items for online and retail purchase. | |||
| renskalla.se | 2015 | Soderala, Sweden | Private label home improvement items are offered by Renskalla. |
Detailed competitors of Jotex
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Jotex
The website of Jotex (jotex.se) receives about 1.6M visits a month and ranks #30,009 among all websites worldwide, #320 in Home and Garden.
- Monthly visits1.6M
▲ 5.8% vs previous month
- Unique visitors622K
per month
- Global rank#30,009
among all websites
- Category rank#320
Home and Garden · Home and Garden
- Bounce rate34%
- Pages per visit5.0
- Average visit3 min 34 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Jotex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hemtex.se | hemtex.se | 100% | #46,547 | – | |
jysk.se | jysk.se | 96% | #11,787 | – | |
mio.se | mio.se | 87% | #12,212 | – | |
sovtex.se | sovtex.se | 82% | #152,601 | – | |
chilli.se | chilli.se | 80% | #70,599 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Jotex
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Jotex
Jotex was founded in 1963.
Jotex is headquartered in Boras, Sweden. It is registered at Boras, Vastra Gotaland, Sweden.
Jotex was founded in 1963 in Boras, Sweden, beginning as a mail-order operation in the home furnishings sector. Curtains, bedding, and carpets are produced under brands such as Jotex, Cape Cod, and Hedda. Sales are dominated by Sweden at 70 percent, with operations extending to Norway and Finland. An online platform was established in 2002, and the brand was acquired by the Ellos Group in 2004.
Jotex's top competitors include Hem, Renskalla and Svenska Hem.
Jotex offers Home Furnishings Platform, Furniture, Decor Items, and Kitchen Essentials.
Jotex has 1 investor. Key investors include Nordic Capital.
Yes. Jotex was acquired by Nordic Capital in February 2013.
The website of Jotex receives about 1.6 million visits a month and ranks #30,009 among all websites worldwide.