JOY

London, United Kingdom Founded: 2004 • Age: 22 yrs Acquired By Segulah Advisor
JOY is engaged in online retail of womens fashion and homeware.

About JOY

JOY is a Retail company based in London (United Kingdom) founded in 2004, and was acquired by Segulah Advisor in June 2006. JOY is engaged in online retail of womens fashion and homeware. It operates on a Direct-to-Consumer (D2C) model. Its website joythestore.com draws about 50 thousand monthly visits. JOY offers products and services including Womenswear, Accessories, Jewellery, Homeware, and Gifts. Its focus areas include Fashion Retail and Women's Apparel. Its legal entity is NESE LTD. Its competitors include Superdry, French Connection and Finisterre; 1 of its 3 listed competitors has raised funding.

Company details

JOY is involved in the online retail of womens fashion, accessories, jewellery, homeware, and gifts. The company operates primarily in the fashion retail sector, offering a wide range of clothing such as dresses, coats, and trousers. Additionally, home decor items like candles, frames, and vases are provided. Solutions are tailored for individual consumers seeking unique and stylish products. The business serves an international market with a focus on the United Kingdom.

  • Headquarters London, United Kingdom
  • Stage Acquired
  • Sectors
    Retail
  • Email
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  • Phone
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  • Website joythestore.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Segulah Advisor (Jun 2006)
  • Legal Name Nese Ltd
  • Date of Incorporation 23 Nov, 2022
  • Jurisdiction LONDON, UNITED KINGDOM
Key Metrics

Products & Services of JOY

JOY offers a comprehensive portfolio of products and services, including Womenswear, Accessories, Jewellery, Homeware, and Gifts.

Womenswear
Fashion

Various clothing items for women are offered here.

Accessories
Fashion

Bags and other fashion accessories are provided online.

Jewellery
Fashion

Earrings and necklaces are sold through the store.

Homeware
Home Goods

Decorative items for homes are available for purchase.

Gifts
Retail

Unique gift items are offered for various occasions.

Investors in JOY

JOY has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Amplio.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
A Swedish private equity firm is focused on Nordic markets.
2024segulah.seStockholm, Sweden
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Investor details for JOY

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People of JOY

6 people are tracked at JOY (3 in leadership, 3 in team).

NameRoleGroup
Sam Hickmann
CEOLeadership
Rosalie Jones
Creative DirectorLeadership
Jjhr .
General ManagerLeadership
Sian Bailey-Moore
Assistant Store ManagerTeam
Tracie B.
ManufacturingTeam
Anna Svedco
Sales AssistantTeam
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Complete people profiles for JOY

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  • Team structure
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Timeline of JOY

2 dated milestones of JOY across 2 years, from founding to its latest funding, stage changes and deals.

  1. Founded JOY is founded.
  2. Exit Acquired by Segulah Advisor.

Competitors of JOY

JOY has 3 listed competitors in our database, 1 of them funded. They include Superdry, French Connection and Finisterre.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
superdry.com2003Cheltenham, United Kingdom2,509
Casual wear for men and women is retailed online.
frenchconnection.com1972London, United Kingdom
Internet first brand offering apparel wear for women and men
finisterre.com2003St Agnes, United Kingdom$10.67M
Sustainable outdoor apparel and accessories are designed and retailed.
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Detailed competitors of JOY

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Web traffic of JOY

The website of JOY (joythestore.com) receives about 50.2K visits a month.

  • Monthly visits
    50.2K

    ▲ 44.7% vs previous month

Similar websites

Websites whose visitors overlap most with JOY. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
ardenb.com
ardenb.com
100%
–
quirkyshops.com
quirkyshops.com
99%
#11,191,949–
aspiga.com
98%
#265,317View details
dorotheasclosetvintage.com
dorotheasclosetvintage.com
98%
#7,914,887–
theprettydresscompany.com
97%
67.6K#407,835View details
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β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 37 similar websites and full traffic analytics for JOY

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  • 37 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Related news about Joy

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Complete news archive for JOY

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Frequently Asked Questions about JOY

JOY was founded in 2004.

JOY is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

JOY is involved in the online retail of womens fashion, accessories, jewellery, homeware, and gifts. The company operates primarily in the fashion retail sector, offering a wide range of clothing such as dresses, coats, and trousers. Additionally, home decor items like candles, frames, and vases are provided. Solutions are tailored for individual consumers seeking unique and stylish products. The business serves an international market with a focus on the United Kingdom.

JOY's top competitors include Finisterre, French Connection and Superdry.

JOY offers Womenswear, Accessories, Jewellery, Homeware, and Gifts.

JOY has 1 investor. Key investors include Amplio.

JOY operates through Nese Ltd.

Yes. JOY was acquired by Segulah Advisor in June 2006.

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