About JOY
JOY is a Retail company based in London (United Kingdom) founded in 2004, and was acquired by Segulah Advisor in June 2006. JOY is engaged in online retail of womens fashion and homeware. It operates on a Direct-to-Consumer (D2C) model. Its website joythestore.com draws about 50 thousand monthly visits. JOY offers products and services including Womenswear, Accessories, Jewellery, Homeware, and Gifts. Its focus areas include Fashion Retail and Women's Apparel. Its legal entity is NESE LTD. Its competitors include Superdry, French Connection and Finisterre; 1 of its 3 listed competitors has raised funding.
Company details
JOY is involved in the online retail of womens fashion, accessories, jewellery, homeware, and gifts. The company operates primarily in the fashion retail sector, offering a wide range of clothing such as dresses, coats, and trousers. Additionally, home decor items like candles, frames, and vases are provided. Solutions are tailored for individual consumers seeking unique and stylish products. The business serves an international market with a focus on the United Kingdom.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website joythestore.com
- Social LinkedIn X Facebook Instagram
- Acquired by Segulah Advisor (Jun 2006)
- Legal Name Nese Ltd
- Date of Incorporation 23 Nov, 2022
- Jurisdiction LONDON, UNITED KINGDOM
- Investors
- Acquired bySegulah Advisor
(Jun 2006)
Products & Services of JOY
JOY offers a comprehensive portfolio of products and services, including Womenswear, Accessories, Jewellery, Homeware, and Gifts.
Various clothing items for women are offered here.
Bags and other fashion accessories are provided online.
Earrings and necklaces are sold through the store.
Decorative items for homes are available for purchase.
Unique gift items are offered for various occasions.
Investors in JOY
JOY has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Amplio.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A Swedish private equity firm is focused on Nordic markets. | 2024 | segulah.se | Stockholm, Sweden |
Investor details for JOY
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- Complete investor list
- Round participation
- Investor portfolios
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People of JOY
6 people are tracked at JOY (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Sam Hickmann | CEO | Leadership |
Rosalie Jones | Creative Director | Leadership |
Jjhr . | General Manager | Leadership |
Sian Bailey-Moore | Assistant Store Manager | Team |
Tracie B. | Manufacturing | Team |
Anna Svedco | Sales Assistant | Team |
Complete people profiles for JOY
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- Team structure
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Timeline of JOY
2 dated milestones of JOY across 2 years, from founding to its latest funding, stage changes and deals.
- Founded JOY is founded.
- Exit Acquired by Segulah Advisor.
Competitors of JOY
JOY has 3 listed competitors in our database, 1 of them funded. They include Superdry, French Connection and Finisterre.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| superdry.com | 2003 | Cheltenham, United Kingdom | 2,509 | Casual wear for men and women is retailed online. | ||
| frenchconnection.com | 1972 | London, United Kingdom | Internet first brand offering apparel wear for women and men | |||
| finisterre.com | 2003 | St Agnes, United Kingdom | $10.67M | Sustainable outdoor apparel and accessories are designed and retailed. |
Detailed competitors of JOY
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- Full competitor set
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Web traffic of JOY
The website of JOY (joythestore.com) receives about 50.2K visits a month.
- Monthly visits50.2K
▲ 44.7% vs previous month
Websites whose visitors overlap most with JOY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ardenb.com | ardenb.com | 100% | β | ||
quirkyshops.com | quirkyshops.com | 99% | #11,191,949 | β | |
| aspiga.com | 98% | #265,317 | View details | ||
dorotheasclosetvintage.com | dorotheasclosetvintage.com | 98% | #7,914,887 | β | |
| theprettydresscompany.com | 97% | 67.6K | #407,835 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 37 similar websites and full traffic analytics for JOY
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- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Joy
Complete news archive for JOY
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Frequently Asked Questions about JOY
JOY was founded in 2004.
JOY is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
JOY is involved in the online retail of womens fashion, accessories, jewellery, homeware, and gifts. The company operates primarily in the fashion retail sector, offering a wide range of clothing such as dresses, coats, and trousers. Additionally, home decor items like candles, frames, and vases are provided. Solutions are tailored for individual consumers seeking unique and stylish products. The business serves an international market with a focus on the United Kingdom.
JOY's top competitors include Finisterre, French Connection and Superdry.
JOY offers Womenswear, Accessories, Jewellery, Homeware, and Gifts.
JOY has 1 investor. Key investors include Amplio.
JOY operates through Nese Ltd.
Yes. JOY was acquired by Segulah Advisor in June 2006.

