About Superdry
Superdry is a publicly listed company based in Cheltenham (United Kingdom) founded in 2003 by Julian Dunkerton and James Holder. Casual wear for men and women is retailed online. Its chief executive, as recorded, is Julian Dunkerton. Its website superdry.com draws about 3.3 million monthly visits. Superdry offers products and services including Jackets, Hoodies, T-Shirts, Shorts, and Bags. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is SUPERDRY PLC. Its competitors include French Connection, Boden and Finisterre; 2 of its 3 listed competitors have raised funding.
Company details
Superdry was established in 2003 in Cheltenham, United Kingdom, as an internet-first brand within the apparel sector. Casual clothing for men and women is offered primarily through the superdry.com domain, with operations centered on online retail and global distribution. The company is led by co-founders Julian Dunkerton and James Holder, alongside CEO Euan Sutherland, emphasizing accessible fashion in the casual wear market.
- Headquarters Cheltenham, United Kingdom
- Founders Julian Dunkerton, James Holder
- Stage Public
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Phone•••• ••••
- Website superdry.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Superdry Plc
- Date of Incorporation 02 Nov, 2009
- Jurisdiction CHELTENHAM, GLOUCESTERSHIRE
- InvestorsBlackRock
& 1 more
Products & Services of Superdry
Superdry offers a comprehensive portfolio of products and services, including Jackets, Hoodies, T-Shirts, Shorts, and Bags.
Outerwear for seasonal protection and style
Comfortable sweatshirts for casual everyday wear
Basic and graphic tees for daily outfits
Casual shorts for active and leisure activities
Functional bags for carrying essentials
Eyewear for sun protection and fashion
Apps and channels of Superdry
its YouTube channel Superdry & Co has 8.08K subscribers and 30 videos.
Videos from Superdry
The most watched videos on Superdry's YouTube channel, Superdry & Co (8.08K subscribers). Click a video to play it here.
More on Superdry & Co.
Funding Insights of Superdry
- Total Rounds 3
- Investors Count 2
All 3 funding rounds of Superdry with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in Superdry
Superdry has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include BlackRock and Gatemore Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Gatemore Capital Management is engaged in turnaround activist investment strategies. | 2005 | gatemore.com | New York, United States | |
Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors | 1988 | blackrock.com | New York, United States |
Investor details for Superdry
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Superdry
84 people are tracked at Superdry (16 in leadership, 2 in board & advisors, 66 in team).
| Name | Role | Group |
|---|---|---|
Julian Dunkerton | Co-Founder & CEO | Leadership |
James Holder | Co-Founder | Leadership |
Euan Sutherland | CEO | Leadership |
Shaun Packe | Chief Operating Officer | Leadership |
Lauren Ward | Head Of Product Strategy | Leadership |
Gavin White | Senior Finance Business Partner - Ecom & Marketing | Leadership |
Gemma Gabriel | Assistant General Manager | Leadership |
Robert Jordan | Head Of Commercial Finance | Leadership |
Pieter Vandeputte | Head Of Global Fulfilment | Leadership |
Thomas Reynolds | Head Of Commercial Finance | Leadership |
Fiona Nelson | Executive Assistant To Chief Executive Officer | Leadership |
Lee Jordan | Finance Director Superdry Retail | Leadership |
Tom Simpson | Head Of Finance | Leadership |
Joe Ward | Head Of International Retail And Global Retail Support | Leadership |
Deborah Painting | Head Of Quality & Sustainability | Leadership |
David Santana | General Manager | Leadership |
Helen Weir | Senior Independent Non-executive Director | Board & advisors |
Georgina Harvey | Independent Non-Executive Director | Board & advisors |
Jennifer Richardson | Group General Counsel & Company Secretary | Team |
Nicole Gosney | 2d/3d Technologist, Multi Product Garment Technologist | Team |
64 more people are available in the full profile.
Complete people profiles for Superdry
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of Superdry
4 dated milestones of Superdry across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Superdry is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round.
- Funding Latest funding round, Post-IPO,.
Competitors of Superdry
Superdry has 3 listed competitors in our database, 2 of them funded. They include French Connection, Boden and Finisterre.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| frenchconnection.com | 1972 | London, United Kingdom | Internet first brand offering apparel wear for women and men | |||
| boden.co.uk | 1991 | London, United Kingdom | $6.4M | 846 | Women's and children's clothing and accessories are retailed by Boden. | |
| finisterre.com | 2003 | St Agnes, United Kingdom | $10.67M | Sustainable outdoor apparel and accessories are designed and retailed. |
Detailed competitors of Superdry
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Superdry
The website of Superdry (superdry.com) receives about 3.3M visits a month and ranks #11,245 among all websites worldwide, #498 in Fashion and Apparel.
- Monthly visits3.3M
▼ 17.1% vs previous month
- Unique visitors1.8M
per month
- Global rank#11,245
among all websites
- Category rank#498
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit5.4
- Average visit2 min 47 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Superdry. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hollisterco.com | 100% | #1,809 | View details | ||
| asos.com | 97% | 58.3M | #475 | View details | |
| next.co.uk | 93% | 35.1M | #376 | View details | |
riverisland.com | riverisland.com | 88% | #6,970 | – | |
| marksandspencer.com | 83% | 34.3M | #656 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Superdry
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- Audience overlap
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Related news about Superdry
Complete news archive for Superdry
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Frequently Asked Questions about Superdry
Superdry was founded in 2003 and raised its 1st funding round 15 years after it was founded.
Superdry is headquartered in Cheltenham, United Kingdom. It is registered at Cheltenham, Gloucestershire, United Kingdom.
Julian Dunkerton is the CEO of Superdry, as recorded in our data. They have also founded this company.
Superdry was established in 2003 in Cheltenham, United Kingdom, as an internet-first brand within the apparel sector. Casual clothing for men and women is offered primarily through the superdry.com domain, with operations centered on online retail and global distribution. The company is led by co-founders Julian Dunkerton and James Holder, alongside CEO Euan Sutherland, emphasizing accessible fashion in the casual wear market.
Superdry's top competitors include Finisterre, Boden and French Connection.
Superdry offers Jackets, Hoodies, T-Shirts, Shorts, and 2 more products and services.
Superdry has 2 investors. Key investors include BlackRock, and Gatemore Capital Management.
Superdry operates through Superdry Plc.
The website of Superdry receives about 3.3 million visits a month and ranks #11,245 among all websites worldwide.