About Just Vertical
Just Vertical is an Agriculture company based in Toronto (Canada) founded in 2017. Indoor hydroponic farms are designed by Just Vertical. It operates on a Direct-to-Consumer (D2C) and Product-as-a-Service model. Just Vertical has raised $100 thousand across 3 funding rounds from investors including Gener8tor, District Ventures Capital and CBA Startup Ecosystem. Its website justvertical.com draws about 14 thousand monthly visits. Just Vertical offers products and services including EVE Tower Garden, AEVA Indoor Farm, and ECO Living Green Wall. Its focus areas include Indoor Farming and Hydroponics.
Company details
Indoor hydroponic farms and gardens are developed by Just Vertical for personal and commercial use. Solutions are provided in the agriculture sector, focusing on sustainable indoor farming. Products such as EVE Tower Garden, AEVA Indoor Farm, and ECO Living Green Wall are offered to enable year-round cultivation of fresh produce. Custom and commercial farming options are also made available for larger-scale needs.
- Headquarters Toronto, Canada
- SectorsAgriculture
- Website category Food and Drink · Groceries
- Phone•••• ••••
- Website justvertical.com/en-us
- Social LinkedIn X Facebook YouTube
- Legal Name Just Vertical
- Total Equity Funding$100K (USD)
in 3 rounds
- Latest Funding Round$100K (USD), Seed
Apr 2023
- InvestorsGener8tor
& 2 more
Products & Services of Just Vertical
Just Vertical offers a comprehensive portfolio of products and services, including EVE Tower Garden, AEVA Indoor Farm, and ECO Living Green Wall.
Indoor hydroponic garden for growing herbs and greens.
Hydroponic system for growing vegetables and greens indoors.
Large hydroponic wall for growing multiple plant types.
Apps and channels of Just Vertical
its YouTube channel Just Vertical has 847 subscribers and 30 videos.
Videos from Just Vertical
The most watched videos on Just Vertical's YouTube channel, Just Vertical (847 subscribers). Click a video to play it here.
More on Just Vertical.
Funding Insights of Just Vertical
Just Vertical has successfully raised a total of $100K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $100 thousand completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100,000
- Total Rounds 3
- Last Round Seed — $100,000
- Investors Count 3
All 3 funding rounds of Just Vertical with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | $100,000 | Seed | – | Gener8tor | – |
| Oct 2021 | Seed | – | District Ventures Capital | – | |
| Mar 2019 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Just Vertical
Just Vertical has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Gener8tor, District Ventures Capital and CBA Startup Ecosystem.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated via a 12-week program with funding support. | 2012 | gener8tor.com | Madison, United States | |
Early-stage centric offline-focused VC firm funding companies in the US | districtventurescapital.com | Calgary, Canada | ||
Angel investor network for businesses | crossborderangels.com | San Francisco, United States |
Investor details for Just Vertical
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Just Vertical
2 people are tracked at Just Vertical (2 in leadership).
| Name | Role | Group |
|---|---|---|
Conner Tidd | Co-Founder & CEO | Leadership |
Christopher Di Grazia | Head of Marketing & Growth | Leadership |
Complete people profiles for Just Vertical
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Just Vertical
3 dated milestones of Just Vertical across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Just Vertical is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $100K.
Web traffic of Just Vertical
The website of Just Vertical (justvertical.com) receives about 14K visits a month and ranks #1,092,610 among all websites worldwide, #6,986 in Groceries.
- Monthly visits14K
▼ 39.3% vs previous month
- Unique visitors8.2K
per month
- Global rank#1,092,610
among all websites
- Category rank#6,986
Food and Drink · Groceries
- Bounce rate24%
- Pages per visit3.1
- Average visit2 min 14 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Just Vertical. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| puregreensaz.com | 100% | #1,412,354 | View details | ||
| thegrowcer.ca | 88% | 9.8K | #2,345,537 | View details | |
perishablenews.com | perishablenews.com | 47% | #906,325 | – | |
restaurant-hospitality.com | restaurant-hospitality.com | 32% | #1,583,390 | – | |
boxsand.us | boxsand.us | 30% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Just Vertical
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Crop Farming & Production
2 companies that operate in the same segment as Just Vertical (Crop Farming & Production) in Canada, ranked by their profile score on The Company Check.
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Frequently Asked Questions about Just Vertical
Just Vertical was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Just Vertical is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Just Vertical is a funded company, having raised a total of $100K across 3 funding rounds to date.
Indoor hydroponic farms and gardens are developed by Just Vertical for personal and commercial use. Solutions are provided in the agriculture sector, focusing on sustainable indoor farming. Products such as EVE Tower Garden, AEVA Indoor Farm, and ECO Living Green Wall are offered to enable year-round cultivation of fresh produce. Custom and commercial farming options are also made available for larger-scale needs.
Just Vertical offers EVE Tower Garden, AEVA Indoor Farm, and ECO Living Green Wall.
Just Vertical has 3 investors. Key investors include Gener8tor, District Ventures Capital, and CBA Startup Ecosystem.
Just Vertical operates through Just Vertical.