About Keep
Keep is a company based in Chaoyang (China) founded in 2014 by Dong Liu, Wei Peng, and Ning Wang. It operates as a SaaS (Software-as-a-Service), and Direct-to-Consumer (D2C). Keep has raised $614.47 million across 9 funding rounds from investors including Tencent, Goldman Sachs and SoftBank Vision Fund. Keep offers products and services including Keep App, Keep Smart Hardware, and Keep Mall. Keep operates in a competitive market with competitors including Aaptiv, Runna, Future, Fitplan and Asana Rebel, among others.
- Headquarter Chaoyang, China
- Founders Dong Liu, Wei Peng, Ning Wang
- Stage Public
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Sectors
HealthcareMedia & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Beijing Calorie Technology Co., Ltd.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$614.47 M (USD)
in 9 rounds
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Latest Funding Round
$360 M (USD), Series F
Jan 11, 2021
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Investors
Tencent
& 11 more
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Employee Count
Employee Count
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Products & Services of Keep
Keep offers a comprehensive portfolio of products and services, including Keep App, Keep Smart Hardware, and Keep Mall. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Fitness courses and tools are provided for users.
Interactive fitness devices are offered for enhanced experiences.
Fitness gear and food are sold online here.
Funding Insights of Keep
Keep has successfully raised a total of $614.47M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $360 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series F — $360.0M
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First Round
First Round
(01 Nov 2014)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2021 | Amount | Series F - Keep | Valuation | SoftBank Vision Fund | |
| May, 2020 | Amount | Series E - Keep | Valuation | Jeneration | |
| Jul, 2018 | Amount | Series D - Keep | Valuation | Goldman Sachs Investment Partners , Goldman Sachs |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Keep
Keep has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Tencent, Goldman Sachs and SoftBank Vision Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm backed by Bertelsmann
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Founded Year | Domain | Location | |
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Global private equity investments are managed with long-term focus.
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Founded Year | Domain | Location | |
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Provider of an investment platform for various stages
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Keep
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Keep
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Keep Comparisons
Competitors of Keep
Keep operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aaptiv, Runna, Future, Fitplan and Asana Rebel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Audio-based fitness training is delivered through a mobile application.
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| domain | founded_year | HQ Location |
Personalized running training programs are delivered via an application.
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| domain | founded_year | HQ Location |
Expert-led fitness programs are delivered via an online platform.
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| domain | founded_year | HQ Location |
On-demand fitness training and diet solutions are delivered via app.
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| domain | founded_year | HQ Location |
Provider of an online app offering fitness and meditation training
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Keep
Frequently Asked Questions about Keep
When was Keep founded?
Keep was founded in 2014.
Where is Keep located?
Keep is headquartered in Chaoyang, China. It is registered at Chaoyang, Liaoning, China.
Who is the current CEO of Keep?
Ning Wang is the current CEO of Keep. They have also founded this company.
Is Keep a funded company?
Keep is a funded company, having raised a total of $614.47M across 9 funding rounds to date. The company's 1st funding round was a Series D of $127M, raised on Nov 01, 2014.
What does Keep do?
A comprehensive fitness ecosystem is offered by Keep, focusing on mobile applications, smart hardware, and e-commerce solutions. Various sectors including personal fitness, community engagement, and health products are covered. Diverse workout courses, professional tools, and interactive hardware are provided to enhance user experience. Additionally, fitness gear and health food are sold through the Keep Mall, supporting a holistic approach to fitness and well-being.
What products or services does Keep offer?
Keep offers Keep App, Keep Smart Hardware, and Keep Mall.
Who are Keep's investors?
Keep has 12 investors. Key investors include Tencent, Goldman Sachs, SoftBank Vision Fund, Bertelsmann Asia Investments, and Hillhouse.
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