Keep

Chaoyang, China Founded: 2014 • Age: 12 yrs
App-based fitness training and social bookmarking services are provided.
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About Keep

Keep is a company based in Chaoyang (China) founded in 2014 by Dong Liu, Wei Peng, and Ning Wang. It operates as a SaaS (Software-as-a-Service), and Direct-to-Consumer (D2C). Keep has raised $614.47 million across 9 funding rounds from investors including Tencent, Goldman Sachs and SoftBank Vision Fund. Keep offers products and services including Keep App, Keep Smart Hardware, and Keep Mall. Keep operates in a competitive market with competitors including Aaptiv, Runna, Future, Fitplan and Asana Rebel, among others.

  • Headquarter Chaoyang, China
  • Founders Dong Liu, Wei Peng, Ning Wang
  • Stage Public
  • Sectors
    Healthcare
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Beijing Calorie Technology Co., Ltd.
Operational Areas
Healthcare → Health Technology & Digital Health
Media & Entertainment → Creator Economy & Social Platforms
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $614.47 M (USD)

    in 9 rounds

  • Latest Funding Round
    $360 M (USD), Series F

    Jan 11, 2021

  • Investors
    Tencent

    & 11 more

  • Employee Count
    Employee Count
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Products & Services of Keep

Keep offers a comprehensive portfolio of products and services, including Keep App, Keep Smart Hardware, and Keep Mall. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Fitness courses and tools are provided for users.

Interactive fitness devices are offered for enhanced experiences.

Fitness gear and food are sold online here.

Funding Insights of Keep

Keep has successfully raised a total of $614.47M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $360 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series F — $360.0M
  • First Round

    (01 Nov 2014)

  • Investors Count 12
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2021 Amount Series F - Keep Valuation SoftBank Vision Fund
May, 2020 Amount Series E - Keep Valuation Jeneration
Jul, 2018 Amount Series D - Keep Valuation Goldman Sachs Investment Partners , Goldman Sachs
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Keep

Keep has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Tencent, Goldman Sachs and SoftBank Vision Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm backed by Bertelsmann
Founded Year Domain Location
Global private equity investments are managed with long-term focus.
Founded Year Domain Location
Provider of an investment platform for various stages
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Keep

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Keep

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Keep Comparisons

Employees
+
Add Comparison
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Competitors of Keep

Keep operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aaptiv, Runna, Future, Fitplan and Asana Rebel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Audio-based fitness training is delivered through a mobile application.
domain founded_year HQ Location
Personalized running training programs are delivered via an application.
domain founded_year HQ Location
Expert-led fitness programs are delivered via an online platform.
domain founded_year HQ Location
On-demand fitness training and diet solutions are delivered via app.
domain founded_year HQ Location
Provider of an online app offering fitness and meditation training
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Keep

Frequently Asked Questions about Keep

When was Keep founded?

Keep was founded in 2014.

Where is Keep located?

Keep is headquartered in Chaoyang, China. It is registered at Chaoyang, Liaoning, China.

Who is the current CEO of Keep?

Ning Wang is the current CEO of Keep. They have also founded this company.

Is Keep a funded company?

Keep is a funded company, having raised a total of $614.47M across 9 funding rounds to date. The company's 1st funding round was a Series D of $127M, raised on Nov 01, 2014.

What does Keep do?

A comprehensive fitness ecosystem is offered by Keep, focusing on mobile applications, smart hardware, and e-commerce solutions. Various sectors including personal fitness, community engagement, and health products are covered. Diverse workout courses, professional tools, and interactive hardware are provided to enhance user experience. Additionally, fitness gear and health food are sold through the Keep Mall, supporting a holistic approach to fitness and well-being.

Who are the top competitors of Keep?

Keep's top competitors include Runna, Future and Aaptiv.

What products or services does Keep offer?

Keep offers Keep App, Keep Smart Hardware, and Keep Mall.

Who are Keep's investors?

Keep has 12 investors. Key investors include Tencent, Goldman Sachs, SoftBank Vision Fund, Bertelsmann Asia Investments, and Hillhouse.

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