Keystone National

Salt Lake City, United States Founded: 2006 • Age: 20 yrs Acquired By Virtus
Financial and investment advisory services are offered online to individuals.

About Keystone National

Keystone National is a company based in Salt Lake City (United States) founded in 2006 by Brandon Nielson and John Earl was acquired by Virtus in December 2025. Keystone National operates in a competitive market with competitors including The Tifin Group, Ascensus, Learnvest, Farther and Pocketnest, among others.

  • Headquarter Salt Lake City, United States
  • Founders Brandon Nielson, John Earl
  • Sectors
    Technology
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website keystonenational.com
  • Social LinkedIn
  • Acquired by Virtus (Dec 2025)
Key Metrics

Funding Insights of Keystone National

  • Total Rounds 1
  • Last Round Debt – Conventional β€” $50M
  • First Round $50M

    (Jun 2018)

  • Investors Count 1

All 1 funding rounds of Keystone National with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2018$50MDebt – Conventional––
Valuation history

2 investors in total: 2 institutional.

Investors in Keystone National

Keystone National has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Virtus Investment Partners and Braviant Holdings.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Credit assessment solutions for individuals and businesses
2014braviantholdings.comChicago, United States
Diversified investment management services are provided globally.
2009virtus.comHartford, United States
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Investor details for Keystone National

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  • Round participation
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People of Keystone National

15 people are tracked at Keystone National (11 in leadership, 4 in team).

NameRoleGroup
Brandon Nielson
Co-FounderLeadership
John Earl
Co-FounderLeadership
Suman Mallick
Managing Director | Portfolio ManagerLeadership
Craig Cardall
Senior Vice President Asset ManagementLeadership
Brett Winder
Chief Financial Officer, Private CreditLeadership
Heston Nielson
PartnerLeadership
Ben Clifford
Managing DirectorLeadership
Taylor Jackson
Managing PartnerLeadership
Raymond Chan
Managing Director, Private Credit InvestmentsLeadership
Grant Calder
PartnerLeadership
Steven Taylor
Vice PresidentLeadership
Aaron Stevenson
Investment And Originations AnalystTeam
Ryan Ruth
Senior Associate, Private Credit InvestmentsTeam
Connor Hoisington
Private Credit AnalystTeam
Cody Solomon
PrincipalTeam
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Complete people profiles for Keystone National

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  • Team structure
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  • Professional contacts

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Timeline of Keystone National

3 dated milestones of Keystone National across 19 years, from founding to its latest funding, stage changes and deals.

  1. Founded Keystone National is founded.
  2. Funding First funding round of $50.0M.
  3. Exit Acquired by Virtus.

Competitors of Keystone National

Keystone National operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Tifin Group, Ascensus, Learnvest, Farther and Pocketnest, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
tifin.com2018New York, United States$219.01M–
AI-enabled financial planning and advisory solutions are provided for individuals.
ascensus.com1980Dresher, United States–5,112
Retirement, health, and college savings services are administered nationwide.
learnvest.com2009New York, United States$85.75M148
Personal finance management and investment advise
farther.com2019New York, United States$118M–
App-based financial planning and management platform for individuals
pocketnest.com2017Michigan, United States$9M–
An app-based platform is provided for individual wealth management.
hicapitalize.com2019New York, United States$33.5M–
Financial planning and advisory platform
harnesswealth.com2018New York, United States$35.95M–
Data-driven wealth management platform
earnedwealth.com2021New York, United States$224M–
Financial advisory and wealth management are provided to healthcare professionals.
newretirement.com2005San Francisco, United States$20M16
Operates a digital hub for comprehensive retirement planning services.
finlocker.com2015St. Louis, United States$43.48M23
Online financial management platform for individuals and businesses
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Detailed competitors of Keystone National

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Web traffic of Keystone National

Websites that share an audience with Keystone National (keystonenational.com).

Similar websites

Websites whose visitors overlap most with Keystone National. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
mai.capital
100%
22.6K#1,094,267View details

Latest news on Keystone National

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Complete news archive for Keystone National

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Keystone National

10 companies that operate in the same segment as Keystone National (Investment & Financial Technology), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Commission-free trading and investment services are provided by Robinhood.
2013Menlo Park, California, United StatesUSD 5.73 BUSD 2.98 B2,300
Online exchange platform for cryptocurrency
2017Ta Xbiex, MaltaUSD 2.02 B––
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs
2007Tel Aviv, IsraelUSD 422.94 MUSD 925.73 M–
Financial data and investment advisory tools are offered online.
1984Chicago, Illinois, United StatesUSD 91 MUSD 351.25 K6
App-based brokerage stock trading platform
1996Mumbai, Maharashtra, IndiaUSD 38.41 MUSD 548.9 M3,830
App-based platform for spare change investment
2012Irvine, California, United StatesUSD 587.84 M––
Smart investment portfolios are offered via an online platform.
2015Bengaluru, Karnataka, IndiaUSD 121.05 MUSD 635.51 K231
App-based automated investment and retirement planning platform
2010New York, New York, United StatesUSD 335 M––
Money Forward is engaged in providing financial technology solutions.
2012Minato, Tokyo, JapanUSD 42.9 MUSD 322.51 M2,600
Wealth management solutions are delivered for investment advisors.
2009Mountain View, California, United StatesUSD 759.1 M––
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Frequently Asked Questions about Keystone National

Keystone National was founded in 2006 and raised its 1st funding round 12 years after it was founded.

Keystone National is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.

Keystone was founded in 2006 in Salt Lake City, United States, by co-founders Brandon Nielson and John Earl. An online platform is operated to deliver financial and investment advisory for individuals. Solutions in private credit, equipment leasing, corporate finance, real estate private equity, and related areas are provided. Operations focus on financing and investment needs within the financial services sector.

Keystone National's top competitors include The Tifin Group, Ascensus and Farther.

Keystone National has 2 investors. Key investors include Virtus Investment Partners, and Braviant Holdings.

Yes. Keystone National was acquired by Virtus in December 2025.

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