Kindlife

Delhi, India Founded: 2020 • Age: 6 yrs Minicorn
Organic multi-category beauty products are retailed by Kindlife.

About Kindlife

Kindlife is a Healthcare company based in Delhi (India) founded in 2020 by Manasa Garemella, Radhika Sudhir Ghai, and Vidit Jain. It operates as an organic multi-category beauty products are retailed by Kindlife. Kindlife has raised $12 million across 3 funding rounds from investors including Angel List, Wellfound and LetsVenture. The company has 13 employees. Kindlife was last valued at $10.23 million in May 2023. Its chief executive is Radhika Sudhir Ghai. Its website kindlife.in draws about 527 thousand monthly visits. Its Indian entity Alphacma Private Limited reported revenue of ₹28.90 Cr. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Nykaa, Purplle, FOXY, Sabnatural and Leeford and 1 more; 3 of its 6 listed competitors have raised funding.

Company details

Kindlife was established in 2020 in Delhi, India, as a retailer focused on organic products. A range of beauty items, including hair care, skincare, cosmetics, and fragrances, is provided alongside pet supplies, baby care, groceries, and home essentials. Personalized product recommendations are generated through AI for users. The platform operates via a mobile application compatible with Android and iOS devices.

  • Headquarters Delhi, India
  • Employees 13
  • Founders Manasa Garemella, Radhika Sudhir Ghai, Vidit Jain
  • Stage Minicorn
  • Sectors
    Healthcare
  • Website category Lifestyle · Beauty and Cosmetics
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website kindlife.in
  • Social LinkedIn X Facebook Instagram YouTube
  • Legal Name Alphacma Private Limited
  • Date of Incorporation 09 Sep, 2020
  • Jurisdiction Delhi, India
Key Metrics
  • Annual Revenue
    ₹28.90 Cr

    FY 2025 · +66% YoY

  • Net Loss
    -₹4.34 Cr

    FY 2025 · -15% margin

  • EBITDA
    -₹4.27 Cr

    FY 2025 · -15% margin

  • Total Equity Funding
    $12M (USD)

    in 3 rounds

  • Latest Funding Round
    $8M (USD), Series A

    Aug 2024

  • Investors
    Angel List

    & 20 more

  • Employee Count
    13

Apps and channels of Kindlife

Kindlife publishes 2 mobile apps with over 100K+ downloads; its YouTube channel kindlife has 9.59K subscribers and 30 videos.

Kindlife
Google Play Shopping Everyone Free
Developer: Alphacma Pvt Ltd
kindlife
App Store Shopping 4+
Developer: Alphacma Pvt. Ltd
kindlife
YouTube 9.59K subscribers 30 videos Howto & Style
Open channel

Videos from Kindlife

The most watched videos on Kindlife's YouTube channel, kindlife (9.59K subscribers). Click a video to play it here.

Brotox | Ep 1: Hydrate or Die-drate
17.4K views
Trying out @bindtbeauty favs and we’re obsessed🤌🏻| #kindlife #youtubeshorts #beauty #skincare
11K views
Obsessed with Lilybyred Lip Tints! | Worth the Hype? | @lilybyred4513 @kindlife4072 #liptints
1.5K views
From Ma’s kitchen, with love♥️ #kindlife
1.2K views

More on kindlife.

Funding Insights of Kindlife

Kindlife has successfully raised a total of $12M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $12M
  • Total Rounds 3
  • Last Round Series A — $8M
  • First Round $2.5M

    (Nov 2021)

  • Investors Count 21

All 3 funding rounds of Kindlife with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2024$8MSeries A–MIXI Global Investments, Kalaari Capital
May 2023$1.5MSeed$10.23M–
Nov 2021$2.5MSeed$9.77MKalaari Capital
Valuation history
DateValuationStage
May 2023$10.23M••••••••
Nov 2021$9.77M••••••••

Last known valuation $10.23M (May 2023). 21 investors in total: 11 institutional and 10 angel.

Investors in Kindlife

Kindlife has secured backing from 21 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Angel List, Wellfound and LetsVenture.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Corporate venture capital firm that invests in startups
–mixiglobalinv.comShibuya, Japan
Investments in early-stage technology companies are made by Kalaari Capital.
–kalaari.comBengaluru, India
-
–jbdooeuntkfund.tcc.mode-
Women entrepreneurs are accelerated and funded by venture capital initiatives.
–strongher.vcSan Francisco, United States
Venture capital firm investing in tech sectors
–javacapital.coBengaluru, India
Investments are made in early-stage companies by Titan Capital.
–titancapital.vcGurugram, India
Early-stage venture capital fund and accelerator and incubator
–otp.vcDelhi, India
Offers design degree programs with industry connections and global exposure in Noida.
2014thedesignvillage.orgNoida, India
Online platform that connects startup founders with accredited investors, enabling early-stage fundraising and investment opportunities for private market growth
2013letsventure.comBengaluru, India
Startup jobs are connected to individuals via a dedicated platform.
2013wellfound.comNew York, United States
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Investor details for Kindlife

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Board of directors of Alphacma Private Limited (Kindlife)

Alphacma Private Limited is the primary company behind Kindlife. The board of Alphacma Private Limited currently have 2 directors; the longest-serving is Vidit S Jain, appointed in 2020. 2 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Vidit S Jain
DIN 07829836
Director09 Sep 20206 yrs 1 moAlphacma Private Limited
Radhika Sudhir Ghai
DIN 01092632
Director15 Oct 20206 yrsAlphacma Private Limited

People of Kindlife

3 people are tracked at Kindlife (3 in leadership); the tracked headcount is 13.

NameRoleGroup
Manasa Garemella
Co-FounderLeadership
Co-Founder & CEOLeadership
Co-FounderLeadership
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Complete people profiles for Kindlife

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Financials of Kindlife

Figures of Alphacma Private Limited, the primary company behind Kindlife, for FY 2025. Revenue was ₹28.90 Cr (+66% year on year). Net loss was -₹4.34 Cr (-15% margin). EBITDA was -₹4.27 Cr (-15% margin). Revenue has grown at a compounded annual rate of +210% over three years.

  • ₹28.90 CrRevenue · FY 2025 · +66% YoY
  • -₹4.34 CrNet loss · -15% margin
  • -₹4.27 CrEBITDA · -15% margin
  • ₹13.8 LakhPaid-up capital
  • 13Employees (provident fund records)
  • +210%Revenue CAGR, 3 years

Balance sheet, profit and loss, cash flow and ratios of Alphacma Private Limited are on its company page.

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Detailed financial statements for Kindlife

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

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  • Downloads

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Timeline of Kindlife

4 dated milestones of Kindlife across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded Kindlife is founded.
  2. Funding First funding round of $2.5M.
  3. Milestone Reaches Minicorn status.
  4. Funding Latest funding round, Series A, of $8.0M.

Competitors of Kindlife

Kindlife has 6 listed competitors in our database, 3 of them funded. They include Nykaa, Purplle, FOXY, Sabnatural and Leeford, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
nykaa.com2012Mumbai, India$88.91M7,053
Cosmetics, skincare, haircare, and wellness products are retailed online.
purplle.com2011Mumbai, India$559.92M954
Beauty and cosmetic products are retailed through an online platform.
foxy.in2005Delhi, India$2.59M15
Personalized beauty product discovery is offered via an online platform.
sabnatural.com2018Mumbai, India–12
Online retailer offering skincare, beauty, and waxing products from trusted brands.
leefordonline.in2006Ludhiana, India–2,787
Offers an online platform for a range of personal care products.
glowfit.in2021India–7
Multi-category beauty care products are retailed online by GlowFit.
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Detailed competitors of Kindlife

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Web traffic of Kindlife

The website of Kindlife (kindlife.in) receives about 527.2K visits a month and ranks #73,486 among all websites worldwide, #3,649 in Beauty and Cosmetics.

  • Monthly visits
    527.2K

    ▲ 2.9% vs previous month

  • Unique visitors
    287.6K

    per month

  • Global rank
    #73,486

    among all websites

  • Category rank
    #3,649

    Lifestyle · Beauty and Cosmetics

Similar websites

Websites whose visitors overlap most with Kindlife. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
maccaron.in
100%
389.1K#117,180View details
tirabeauty.com
tirabeauty.com
90%
–#10,035–
styledotty.com
82%
–#201,008View details
nykaa.com
80%
21.1M#2,062View details
klipshop.co.uk
klipshop.co.uk
75%
–#714,274–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 40 similar websites and full traffic analytics for Kindlife

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Top companies in Beauty & Skin Care Platforms

10 companies that operate in the same segment as Kindlife (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cosmetics, skincare, haircare, and wellness products are retailed online.
2012Mumbai, Maharashtra, IndiaUSD 88.91 MUSD 1.07 B3,735
Beauty and cosmetic products are retailed through an online platform.
2011Mumbai, Maharashtra, IndiaUSD 559.92 MUSD 166.71 M973
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Hair coloring kits are provided via an internet-first brand.
2013San Francisco, California, United StatesUSD 248.9 M–247
It offers a platform to schedule & manages appointments for beauty services
2012San Francisco, California, United StatesUSD 168.82 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
Online brand offering multi-category natural skin care and makeup products
2016Gurugram, Haryana, IndiaUSD 141.36 MUSD 182.2 M969
Multi-category organic grooming products for men are offered online.
2015Gurugram, Haryana, IndiaUSD 10.98 MUSD 13.91 M264
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Related news about Kindlife

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Complete news archive for Kindlife

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Frequently Asked Questions about Kindlife

Kindlife was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Kindlife is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.

Radhika Sudhir Ghai is the current CEO of Kindlife. They have also founded this company.

Kindlife is a funded company, having raised a total of $12M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Nov 2021.

Kindlife has 13 employees.

The primary company behind Kindlife, Alphacma Private Limited, reported revenue of ₹28.90 Cr for FY 2025, up 66% year on year.

Kindlife was established in 2020 in Delhi, India, as a retailer focused on organic products. A range of beauty items, including hair care, skincare, cosmetics, and fragrances, is provided alongside pet supplies, baby care, groceries, and home essentials. Personalized product recommendations are generated through AI for users. The platform operates via a mobile application compatible with Android and iOS devices.

Kindlife's top competitors include Nykaa, Purplle and FOXY.

Kindlife has 21 investors. Key investors include Angel List, Wellfound, LetsVenture, The Design Village, and MIXI Global Investments.

The valuation of Kindlife is $10.23M as of May 2023.

Kindlife operates through Alphacma Private Limited.

The legal entities of Kindlife currently have 2 directors, including Radhika Sudhir Ghai, Vidit S Jain.

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