About Kitbag
Kitbag is a Media & Entertainment company based in Manchester (United Kingdom) founded in 1999, and was acquired by Fanatics in February 2016. Football merchandise is retailed online by Kitbag with global shipping. The company has 563 employees. Its website kitbag.com draws about 611 thousand monthly visits. Kitbag offers products and services including Football Kits, Football Shirts, Football Boots, and Training Gear. Its focus areas include Consumer, Sports Tech, E-Commerce and Licensed Merchandise. Its legal entity is FANATICS (INTERNATIONAL) LIMITED. Its competitors include KBStyle, Circa88 Football and CAMISETAS4ALL.
Company details
Kitbag was established in 1999 in Manchester, United Kingdom, as an online retailer within the sports merchandise sector. Football-related items, such as gear and fan apparel, are offered through its platform. Worldwide shipping is facilitated to customers, and a 30-day returns policy is upheld for purchases. Operations focus on e-commerce distribution without physical stores.
- Headquarters Manchester, United Kingdom
- Employees 563
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website kitbag.com
- Social X Facebook Instagram YouTube
- Acquired by Fanatics (Feb 2016)
- Legal Name Fanatics (International) Limited
- Date of Incorporation 13 Sep, 2006
- Jurisdiction MANCHESTER, UNITED KINGDOM
- Annual Revenue$190.07 M (USD)22as on Dec 31, 2020
- Net Profit-$27.79 M (USD)24as on Dec 31, 2020
- Investors
- Employee Count563
- Acquired byFanatics
(Feb 2016)
Products & Services of Kitbag
Kitbag offers a comprehensive portfolio of products and services, including Football Kits, Football Shirts, Football Boots, and Training Gear.
Officially licensed kits for team supporters and players
Replica shirts for fans to wear during matches
Performance boots for training and games
Items for fitness and practice sessions
Investors in Kitbag
Kitbag has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Fanatics Inc.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Licensed sports merchandise, collectibles, and betting platforms are provided. | 2011 | fanaticsinc.com | New York, United States |
Investor details for Kitbag
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- Complete investor list
- Round participation
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Timeline of Kitbag
2 dated milestones of Kitbag across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Kitbag is founded.
- Exit Acquired by Fanatics.
Competitors of Kitbag
Kitbag has 3 listed competitors in our database. They include KBStyle, Circa88 Football and CAMISETAS4ALL.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kbstyle.com | 2005 | Manchester, United Kingdom | Manages an e-commerce store specializing in branded sportswear. | |||
| circa88football.com | 2018 | United Kingdom | Provides a platform for selling licensed football merchandise. | |||
| camisetas4all.com | 2024 | London, United Kingdom | An e-commerce platform specializing in football jerseys. |
Detailed competitors of Kitbag
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Kitbag
The website of Kitbag (kitbag.com) receives about 611.4K visits a month and ranks #55,239 among all websites worldwide, #1,760 in Sports.
- Monthly visits611.4K
▼ 31.1% vs previous month
- Unique visitors377.7K
per month
- Global rank#55,239
among all websites
- Category rank#1,760
Sports · Sports
- Bounce rate41%
- Pages per visit3.5
- Average visit1 min 25 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Kitbag. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| uksoccershop.com | 100% | 526.3K | #71,662 | View details | |
subsidesports.com | subsidesports.com | 87% | #230,940 | – | |
fanatics.co.uk | fanatics.co.uk | 83% | #62,373 | – | |
prodirectsoccer.com | prodirectsoccer.com | 75% | #1,208,100 | – | |
football-shirts.co.uk | football-shirts.co.uk | 75% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Kitbag
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Kitbag
Kitbag was founded in 1999.
Kitbag is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Kitbag has 563 employees.
Annual revenue of Kitbag is $190.07M as on Dec 31, 2020.
Kitbag was established in 1999 in Manchester, United Kingdom, as an online retailer within the sports merchandise sector. Football-related items, such as gear and fan apparel, are offered through its platform. Worldwide shipping is facilitated to customers, and a 30-day returns policy is upheld for purchases. Operations focus on e-commerce distribution without physical stores.
Kitbag's top competitors include KBStyle, Circa88 Football and CAMISETAS4ALL.
Kitbag offers Football Kits, Football Shirts, Football Boots, and Training Gear.
Kitbag has 1 investor. Key investors include Fanatics Inc.
Kitbag operates through Fanatics (International) Limited.
Yes. Kitbag was acquired by Fanatics in February 2016.
The website of Kitbag receives about 611 thousand visits a month and ranks #55,239 among all websites worldwide.