About Fanatics Inc
Fanatics Inc is a Media & Entertainment company based in New York (United States) founded in 2011 by Michael Gary Rubin, Michael Rubin, and Brent Trager. It operates as a licensed sports merchandise, collectibles, and betting platforms are provided. It operates in the Media & Entertainment, Retail, and Consumer sectors. Fanatics Inc has raised $4.85 billion across 10 funding rounds from investors including Fidelity Investments, Alibaba Group and Bank of America. The company has 14,656 employees. Fanatics Inc has completed 10 acquisitions, including EPI Srl, Fexpro and Kitbag. Fanatics Inc was last valued at $22 billion in January 2026. Its chief executive is Michael Gary Rubin. Its website fanaticsinc.com draws about 187 thousand monthly visits. Fanatics Inc offers products and services including Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, The Fanatics App, and Fanatics Events. Its focus areas include Sports Tech, E-Commerce, Licensed Merchandise and Multi Sports. Its legal entity is Fanatics Inc. Its competitors include Mitchell & Ness Nostalgia, Jacksonville Jaguars, Collectabillia, HUMBL and Grinta and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
Provider of licensed sports merchandise, collectibles, and betting platforms. It designs, manufactures, and sells licensed fan gear, jerseys, and other apparel. The company also produces and sells physical and digital trading cards and sports memorabilia. Additionally, it operates an online sports betting and iGaming platform. The business offers a comprehensive digital sports experience, connecting fans with their favorite teams and athletes through various products and services. A dedicated app provides a centralized access point for all offerings.
- Headquarters New York, United States
- Employees 14,656
- Founders Michael Gary Rubin, Michael Rubin, Brent Trager
- Stage Decacorn
- SectorsMedia & EntertainmentRetail Consumer
- Website category Sports
- Website fanaticsinc.com
- Social LinkedIn X Facebook Instagram
- Legal Name Fanatics Inc.
- Total Equity Funding$4.85B (USD)
in 10 rounds
- Latest Funding Round$700M (USD), Series E
Dec 2022
- InvestorsFidelity Investments
& 23 more
- Employee Count14,656
- Investments & AcquisitionsEPI Srl
& 9 more
Products & Services of Fanatics Inc
Fanatics Inc offers a comprehensive portfolio of products and services, including Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, The Fanatics App, and Fanatics Events.
Platform for selling licensed sports gear and apparel
Provider of trading cards and sports memorabilia
Online platform for sports betting and wagering services
App offering access to fan gear, collectibles, and rewards
Service for organizing sports fan events and partnerships
Funding Insights of Fanatics Inc
Fanatics Inc has successfully raised a total of $4.85B across 10 strategic funding rounds. The most recent funding activity was a Series E round of $700 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.85B
- Total Rounds 10
- Last Round Series E — $700M
- First Round $150M
(Jun 2012)
- Investors Count 24
All 10 funding rounds of Fanatics Inc with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $700M | Series E | $31B | Clearlake Capital Group | |
| Mar 2022 | $1.67B | Series E | $27B | Fidelity Investments, BlackRock | |
| Aug 2021 | $336.58M | Series D | $••••• | Rocnation, Silver Lake | |
| Mar 2021 | $320M | Series D | $••••• | Silver Lake, Blackstone | – |
| Aug 2020 | $350M | Series D | – | Fidelity Investments, Thrive Capital | |
| Aug 2017 | $1B | Series D | – | SoftBank Vision Fund | |
| Aug 2015 | $300M | Series C | – | Silver Lake | – |
| Jun 2013 | $170M | Series B | – | – | |
| Jun 2012 | $75M | Debt – Conventional | – | – | |
| Jun 2012 | $150M | Series A | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2022 | $31B | •••••••• |
| Mar 2022 | $27B | •••••••• |
| Aug 2021 | $••••• | •••••••• |
| Mar 2021 | $••••• | •••••••• |
Full valuation and stage history of Fanatics Inc
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $22B (Jan 2026). 24 investors in total: 23 institutional and 1 angel.
Investors in Fanatics Inc
Fanatics Inc has secured backing from 24 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Fidelity Investments, Alibaba Group and Bank of America.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lower and mid-market investments are managed through private equity strategies. | – | clearlake.com | Santa Monica, United States | |
Technology investing and private equity firm focused on partnerships. | – | silverlake.com | - | |
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Private equity single family office | – | msdcapital.com | New York, United States | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Holding company investing in insurance, asset management, technology, mobility, sports, music, real estate, and consumer sectors | – | eldridge.com | Miami, United States | |
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
Secondary market fund focused on LP and direct secondary transactions | 1993 | nb.com | New York, United States | |
Early-stage technology startups are invested in by Thrive Capital. | – | thrivecap.com | New York, United States | |
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore |
Investor details for Fanatics Inc
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fanatics Inc
683 people are tracked at Fanatics Inc (290 in leadership, 6 in board & advisors, 387 in team); the tracked headcount is 14,656.
| Name | Role | Group |
|---|---|---|
Michael Gary Rubin | Co-Founder & CEO | Leadership |
Andrew Low Ah Kee | CEO | Leadership |
Stephen Dowling | President | Leadership |
Michael Rubin | Co-Founder & CEO | Leadership |
Brent Trager | Founder | Leadership |
Umesh Johari | Vice President, Strategy & Special Projects | Leadership |
Zohar Ravid | President, Specialty Businesses And New Ventures | Leadership |
Kathy Kasper | Vice President Of Product Development | Leadership |
Carly Peabody | Senior Director, People | Leadership |
Sian Fleury | Buying Director - League Sports | Leadership |
Matt King | CEO, Fanatics Betting & Gaming | Leadership |
Roberto Ramirez Shirasago | General Manager | Leadership |
J. Peter Galli | Senior Director, Ecommerce | Leadership |
Orlando Ashford | Chief People Officer, Fanatics | Leadership |
Jasanjot Singh | Director Of Product Management | Leadership |
Eli Kumekpor | CEO, Mitchell & Ness, Fanatics Commerce | Leadership |
Craig Howell | Art Director | Leadership |
Ronald Artinger | Sr. Director, Global Infrastructure And Corporate Systems | Leadership |
Dom Strada | Senior Vice President Of Operations | Leadership |
Laura Sapp | Vp, Recruiting | Leadership |
663 more people are available in the full profile.
Complete people profiles for Fanatics Inc
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Fanatics Inc
Fanatics Inc has strategically engaged in corporate development activities, having acquired 10 companies. Notable acquisitions include EPI Srl, Fexpro and Kitbag.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Branding, strategy, and product design services are offered by Fexpro. | fexpro.com | Panama | 2013 | Jun 2023 | •••• | |
Trading card assets are auctioned, traded, and securely stored online. | pwccmarketplace.com | Tigard, United States | 1998 | May 2023 | •••• | |
E-commerce support services are provided to businesses by EPI Srl. | episrl.it | Milano, Italy | 1996 | Apr 2023 | •••• | |
Licensed sportswear apparel is offered online for men and women. | mitchellandness.com | Philadelphia, United States | 1904 | Jan 2022 | $250M | |
Sports trading cards and licensed merchandise are retailed online. | topps.com | New York, United States | 1938 | Jan 2022 | •••• | |
Bottles, towels, sports items, and school products are contract manufactured. | wincraft.com | Winona, United States | 1961 | Dec 2020 | •••• | |
Headwears and apparel are provided by this internet-first brand. | towbrand.com | Norman, United States | 1986 | Sep 2020 | •••• | |
Football merchandise is retailed online by Kitbag with global shipping. | kitbag.com | Manchester, United Kingdom | 1999 | Feb 2016 | $17M | |
Officially licensed sports memorabilia is retailed online from various leagues. | sportsmemorabilia.com | Coral Gables, United States | 1996 | Apr 2012 | $158M | |
Jewelry components and equipment are supplied wholesale by Star Struck. | starstruckllc.com | Sulphur Springs, United States | 1981 | Sep 2008 | •••• |
Complete acquisition details for Fanatics Inc
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Fanatics Inc
15 dated milestones of Fanatics Inc across 15 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires Star Struck.
- Founded Fanatics Inc is founded.
- Acquisition Acquires SportsMemorabilia.com.
- Funding First funding round of $150.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Kitbag.
- Acquisition Acquires Tow Brand.
- Acquisition Acquires WinCraft.
- Milestone Reaches Decacorn status.
- Acquisition Acquires Topps.
- Acquisition Acquires Mitchell & Ness Nostalgia.
- Funding Latest funding round, Series E, of $700.0M.
- Acquisition Acquires EPI Srl.
- Acquisition Acquires PWCC.
- Acquisition Acquires Fexpro.
Competitors of Fanatics Inc
Fanatics Inc has 9 listed competitors in our database, 4 of them funded. They include Mitchell & Ness Nostalgia, Jacksonville Jaguars, Collectabillia, HUMBL and Grinta, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mitchellandness.com | 1904 | Philadelphia, United States | – | 121 | Licensed sportswear apparel is offered online for men and women. | |
| jaguars.com | 1995 | Jacksonville, United States | – | – | Professional NFL team providing football games, merchandise, and community events. | |
| collectabillia.com | 2010 | Bengaluru, India | $40.62M | 136 | Sports and celebrity merchandise is auctioned through an online platform. | |
| humbl.com | 2010 | Windermere, United States | – | – | A chain of limited-service restaurants is operated to offer burgers. | |
| grinta.eu | 2016 | Saint Etienne, France | $2.35M | – | Grinta is recognized as a specialized e-commerce solution for sports equipment distributors. | |
| 47brand.com | 1947 | Boston, United States | – | – | Licensed sports headwear and apparel are provided to fans. | |
| dudeperfect.com | 2009 | Frisco, United States | $100M | 28 | Licensed merchandise products are offered by an internet-first brand. | |
| opticgaming.com | 2006 | Dallas, United States | – | – | Licensed merchandise is sold via an online e-commerce platform. | |
| millions.app | 2020 | Conshohocken, United States | $3M | – | Reward-based cards are issued to customers for earning transaction tickets. |
Detailed competitors of Fanatics Inc
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fanatics Inc
The website of Fanatics Inc (fanaticsinc.com) receives about 186.5K visits a month and ranks #280,177 among all websites worldwide, #9,162 in Sports.
- Monthly visits186.5K
▲ 10% vs previous month
- Unique visitors100.8K
per month
- Global rank#280,177
among all websites
- Category rank#9,162
Sports · Sports
- Bounce rate52%
- Pages per visit1.5
- Average visit25 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Fanatics Inc. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fanatics.com | fanatics.com | 100% | – | #3,514 | – |
fanaticsevents.com | fanaticsevents.com | 69% | – | #544,885 | – |
fanaticsfest.com | fanaticsfest.com | 65% | – | #499,012 | – |
fanatics.custhelp.com | fanatics.custhelp.com | 64% | – | – | – |
ladyfanatics.com | ladyfanatics.com | 63% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fanatics Inc
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
10 companies that operate in the same segment as Fanatics Inc (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Fanatics Inc
Complete news archive for Fanatics Inc
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Fanatics Inc
Fanatics Inc was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Fanatics Inc is headquartered in New York, United States. It is registered at New York, New York, United States.
Michael Gary Rubin is the current CEO of Fanatics Inc. They have also founded this company.
Fanatics Inc is a funded company, having raised a total of $4.85B across 10 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $75M, raised on Jun 2012.
Fanatics Inc has 14,656 employees.
Provider of licensed sports merchandise, collectibles, and betting platforms. It designs, manufactures, and sells licensed fan gear, jerseys, and other apparel. The company also produces and sells physical and digital trading cards and sports memorabilia. Additionally, it operates an online sports betting and iGaming platform. The business offers a comprehensive digital sports experience, connecting fans with their favorite teams and athletes through various products and services. A dedicated app provides a centralized access point for all offerings.
Fanatics Inc's top competitors include Mitchell & Ness Nostalgia, Dude Perfect and HUMBL.
Fanatics Inc offers Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, The Fanatics App, and Fanatics Events.
Fanatics Inc has 24 investors. Key investors include Fidelity Investments, Alibaba Group, Bank of America, Blackstone, and BlackRock.
The valuation of Fanatics Inc is $22B as of Jan 2026.
Fanatics Inc operates through Fanatics Inc..