About KitchenAid
KitchenAid is a Consumer company based in Mississauga (Canada) founded in 1919, and was acquired by Whirlpool in January 1986. Major and countertop kitchen appliances are manufactured. It operates on a Direct-to-Consumer (D2C) model. Its chief executive, as recorded, is Marc Bitzer. Its website kitchenaid.ca draws about 397 thousand monthly visits. KitchenAid offers products and services including Stand Mixers, Refrigerators, and Espresso Machines. Its focus areas include Consumer Goods, Household Appliances and Kitchen Appliances. Its legal entity is Whirlpool Canada LP.
Company details
KitchenAid is engaged in the production and distribution of premium kitchen appliances, including both countertop and major appliances. Products such as stand mixers, refrigerators, and espresso machines are offered to cater to diverse culinary needs. The company operates within the consumer goods sector, focusing on innovative solutions for home kitchens across Canada. Various appliance categories are covered, ensuring comprehensive kitchen solutions are provided to customers.
- Investors
- Acquired byWhirlpool
(Jan 1986)
Products & Services of KitchenAid
KitchenAid offers a comprehensive portfolio of products and services, including Stand Mixers, Refrigerators, and Espresso Machines.
Stand mixers are offered for versatile kitchen tasks.
Refrigerators are provided for various kitchen storage needs.
Espresso machines are designed for home coffee preparation.
Apps and channels of KitchenAid
its YouTube channel KitchenAid Canada has 9.56K subscribers and 30 videos.
Videos from KitchenAid
The most watched videos on KitchenAid's YouTube channel, KitchenAid Canada (9.56K subscribers). Click a video to play it here.
More on KitchenAid Canada.
Investors in KitchenAid
KitchenAid has secured backing from 1 investor. Prominent investors backing the company include Whirlpool Corporation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Home appliances are manufactured and marketed in multiple countries. | 1911 | whirlpoolcorp.com | Benton Harbor, United States |
Investor details for KitchenAid
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People of KitchenAid
1 people are tracked at KitchenAid (1 in leadership).
| Name | Role | Group |
|---|---|---|
Marc Bitzer | CEO | Leadership |
Complete people profiles for KitchenAid
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Timeline of KitchenAid
2 dated milestones of KitchenAid across 67 years, from founding to its latest funding, stage changes and deals.
- Founded KitchenAid is founded.
- Exit Acquired by Whirlpool.
Web traffic of KitchenAid
The website of KitchenAid (kitchenaid.ca) receives about 396.5K visits a month and ranks #68,938 among all websites worldwide, #857 in Home and Garden.
- Monthly visits396.5K
▼ 36.7% vs previous month
- Unique visitors360.4K
per month
- Global rank#68,938
among all websites
- Category rank#857
Home and Garden · Home and Garden
- Bounce rate45%
- Pages per visit4.0
- Average visit2 min 04 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with KitchenAid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| canadianappliance.ca | 100% | 1.3M | #29,621 | View details | |
whirlpool.ca | whirlpool.ca | 87% | #171,594 | – | |
partselect.ca | partselect.ca | 84% | #75,017 | – | |
shopkitchenaid.com | shopkitchenaid.com | 78% | – | ||
cuisinart.ca | cuisinart.ca | 76% | #237,045 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for KitchenAid
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Related news about Kitchenaid
Complete news archive for KitchenAid
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Frequently Asked Questions about KitchenAid
KitchenAid was founded in 1919.
KitchenAid is headquartered in Mississauga, Canada. It is registered at Mississauga, Ontario, Canada.
Marc Bitzer is the CEO of KitchenAid, as recorded in our data.
KitchenAid is engaged in the production and distribution of premium kitchen appliances, including both countertop and major appliances. Products such as stand mixers, refrigerators, and espresso machines are offered to cater to diverse culinary needs. The company operates within the consumer goods sector, focusing on innovative solutions for home kitchens across Canada. Various appliance categories are covered, ensuring comprehensive kitchen solutions are provided to customers.
KitchenAid offers Stand Mixers, Refrigerators, and Espresso Machines.
KitchenAid has 1 investor. Key investors include Whirlpool Corporation.
KitchenAid operates through Whirlpool Canada Lp.
Yes. KitchenAid was acquired by Whirlpool in January 1986.
The website of KitchenAid receives about 397 thousand visits a month and ranks #68,938 among all websites worldwide.