About Klue
Klue is a Technology company based in Vancouver (Canada) founded in 2015 by Ryan Sorley. Klue is recognized for providing competitive intelligence software solutions. It operates on a SaaS (Software-as-a-Service) and AI-as-a-Service model. Klue has raised $81 million across 3 funding rounds from investors including BDC, Tiger Global and Salesforce Ventures. Klue has completed 3 acquisitions, including DoubleCheck Research, Goldpan and Ignition. Its chief executive, as recorded, is Jason Smith. Its website klue.com draws about 68 thousand monthly visits. Klue offers products and services including Competitive Intelligence, Win-Loss Analysis, and Compete Agent. Its focus areas include Software and Competitive Intelligence Software. Its legal entity is Klue Labs.
Company details
Klue is focused on delivering competitive intelligence and win-loss analysis through a unified platform. The company operates in the technology sector, specializing in software solutions that support go-to-market teams. Competitive insights are provided to sellers directly in their daily tools, while buyer feedback is captured to enhance product and market strategies. Innovations like Compete Agent, an AI-driven tool, are introduced to automate and deliver real-time intelligence. Integration with workplace tools is emphasized to ensure seamless access to critical data.
- Total Equity Funding$81M (USD)
in 3 rounds
- Latest Funding Round$62M (USD), Series B
Dec 2021
- InvestorsBDC
& 13 more
- Investments & AcquisitionsDoubleCheck Research
& 2 more
Products & Services of Klue
Klue offers a comprehensive portfolio of products and services, including Competitive Intelligence, Win-Loss Analysis, and Compete Agent.
Competitive intel is collected and shared across organizations.
Buyer feedback is captured to refine market strategies.
AI-driven intel is delivered to sellers in real-time.
Funding Insights of Klue
Klue has successfully raised a total of $81M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $62 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $81M
- Total Rounds 3
- Last Round Series B — $62M
- First Round $4M
(Sep 2017)
- Investors Count 14
All 3 funding rounds of Klue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $62M | Series B | – | Tiger Global Management | |
| Sep 2020 | $15M | Series A | – | Craft Ventures, HWVP | |
| Sep 2017 | $4M | Seed | – | OMERS |
14 investors in total: 9 institutional and 5 angel.
Investors in Klue
Klue has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include BDC, Tiger Global and Salesforce Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Venture capital fund focused on SaaS and consumer sectors | craftventures.com | San Francisco, United States | ||
Early-stage US tech startups are invested in by HWVP. | hwvp.com | San Francisco, United States | ||
Early-stage technology-driven companies are targeted for venture capital investments. | omersventures.com | Toronto, Canada | ||
Early-stage venture capital funding is provided by Rhino Ventures. | rhinovc.com | Vancouver, Canada | ||
Seed-stage US companies are invested in by SK Ventures. | skvcap.com | San Francisco, United States | ||
Early-stage venture capital funding is provided by Rhino Ventures. | vff.vc | Vancouver, Canada | ||
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
ZC Zach Coelius | Angel investor, entrepreneur, and advisor in tech startups, based in San Francisco. | unknown_b41640689888409d8 |
Investor details for Klue
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Klue
34 people are tracked at Klue (14 in leadership, 5 in board & advisors, 15 in team).
| Name | Role | Group |
|---|---|---|
Ryan Sorley | Co-Founder | Leadership |
Sarathy Naicker | Co-founder & CTO | Leadership |
Jason Smith | Co-founder & CEO | Leadership |
Katie Berg | VP of Marketing | Leadership |
Simran Bahia | Senior People Business Partner | Leadership |
Preetpal Bhamra | Head of Legal | Leadership |
Ed Woolley | Managing Director - EMEA | Leadership |
Arvin Gopchandran | Interim Head of Engineering | Leadership |
Alexandra Barca | Director Of Demand Generation | Leadership |
Arvindhen Gopi | Head Of Engineering | Leadership |
Edward W. | Managing Director - EMEA | Leadership |
Cody Bernard | Director Of Product Marketing | Leadership |
Elena Smith | Sr Director, People | Leadership |
Rick Brooks - Hill | Head of Finance | Leadership |
Zach Coelius | Investor | Board & advisors |
Oleg Rogynskyy | Investor | Board & advisors |
Arjun Dev Arora | Investor | Board & advisors |
Eugene Lee | Investor | Board & advisors |
Tamara Schebel | Advisor | Board & advisors |
Sydney Van Alstyne | Demand Generation Manager | Team |
14 more people are available in the full profile.
Complete people profiles for Klue
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Klue
Klue has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include DoubleCheck Research, Goldpan and Ignition.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ignition is recognized for AI-driven product marketing and management software. | haveignition.com | United States | 2020 | Sep 2025 | •••• | |
AI-driven buyer research insights are delivered at scale. | goldpan.ai | 2021 | Mar 2025 | •••• | ||
Customer churn prediction solutions are provided via a cloud platform. | doublecheckresearch.com | Vancouver, Canada | 2014 | Jan 2023 | •••• |
Complete acquisition details for Klue
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Timeline of Klue
6 dated milestones of Klue across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Klue is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B, of $62.0M.
- Acquisition Acquires DoubleCheck Research.
- Acquisition Acquires Goldpan.
- Acquisition Acquires Ignition.
Web traffic of Klue
The website of Klue (klue.com) receives about 67.7K visits a month.
- Monthly visits67.7K
▲ 8.6% vs previous month
Websites whose visitors overlap most with Klue. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| predicthq.com | 100% | 54.4K | #640,613 | View details | |
| vendr.com | 98% | 236.9K | #215,951 | View details | |
| linkedin.com | 76% | 1.9B | #18 | View details | |
| google.com | 74% | 85.8B | #1 | View details | |
google.fi | google.fi | 72% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Klue
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- 21 similar websites
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Frequently Asked Questions about Klue
Klue was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Klue is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Jason Smith is the CEO of Klue, as recorded in our data.
Klue is a funded company, having raised a total of $81M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Sep 2017.
Klue is focused on delivering competitive intelligence and win-loss analysis through a unified platform. The company operates in the technology sector, specializing in software solutions that support go-to-market teams. Competitive insights are provided to sellers directly in their daily tools, while buyer feedback is captured to enhance product and market strategies. Innovations like Compete Agent, an AI-driven tool, are introduced to automate and deliver real-time intelligence. Integration with workplace tools is emphasized to ensure seamless access to critical data.
Klue offers Competitive Intelligence, Win-Loss Analysis, and Compete Agent.
Klue has made 3 acquisitions, including DoubleCheck Research, Goldpan, and Ignition.
Klue has 14 investors. Key investors include BDC, Tiger Global, Salesforce Ventures, Craft Ventures, and HWVP.
Klue operates through Klue Labs.