Ignition

United States Founded: 2020 • Age: 6 yrs Acquired By Klue
Ignition is recognized for AI-driven product marketing and management software.
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About Ignition

Ignition is a company based in United States founded in 2020 by Karthik Suresh and Derek Osgood was acquired by Klue in September 2025. It operates as a SaaS (Software-as-a-Service). Ignition has raised $8 million across 1 funding round from investors including Klue and Audacious Ventures. Ignition offers products and services including Ignition Software, Competitive Intelligence, Voice of Customer Analysis, and AI Roadmapping. Ignition operates in a competitive market with competitors including Notion, Smartsheet, ZoomInfo, Asana and monday.com, among others.

  • Headquarter United States
  • Founders Karthik Suresh, Derek Osgood
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Legal Name Ignition Gtm, Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $8 M (USD)

    in 1 rounds

  • Latest Funding Round
    $8 M (USD), Seed

    Oct 25, 2023

  • Investors
    Klue

    & 1 more

  • Employee Count
    Employee Count
  • Acquired by
    Klue

    (Sep 08, 2025)

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Products & Services of Ignition

Ignition offers a comprehensive portfolio of products and services, including Ignition Software, Competitive Intelligence, Voice of Customer Analysis, and AI Roadmapping. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Software for product marketing and management with AI.

AI-driven battlecards created for competitive sales enablement.

Customer feedback analyzed instantly for actionable insights extraction.

Roadmaps generated instantly prioritizing revenue impact for products.

Funding Insights of Ignition

Ignition has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Seed round of $8 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $8.0M
  • First Round

    (25 Oct 2023)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2023 Amount Seed - Ignition Valuation Audacious Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Ignition

Ignition has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Klue and Audacious Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investments in technology startups are managed by Audacious Ventures.
Founded Year Domain Location
Klue is recognized for providing competitive intelligence software solutions.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Ignition

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Ignition

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Ignition Comparisons

Employees
+
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Competitors of Ignition

Ignition operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Notion, Smartsheet, ZoomInfo, Asana and monday.com, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Diversified smart home products including hubs and sensors are provided.
domain founded_year HQ Location
Cloud based suite solutions for enterprise project management
domain founded_year HQ Location
Contact databases and sales intelligence are supplied to businesses.
domain founded_year HQ Location
Cloud-based project management software is offered for teams.
domain founded_year HQ Location
Cloud-based platform for project management and team tracking is offered.
domain founded_year HQ Location
Cloud based project management platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Ignition

Ignition Raises $8M in Seed Funding
Finsmes2 years ago

Frequently Asked Questions about Ignition

When was Ignition founded?

Ignition was founded in 2020 and raised its 1st funding round 3 years after it was founded.

Where is Ignition located?

Ignition is headquartered in United States.

Who is the current CEO of Ignition?

Derek Osgood is the current CEO of Ignition. They have also founded this company.

Is Ignition a funded company?

Ignition is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Seed of $8M, raised on Oct 25, 2023.

What does Ignition do?

Ignition, now part of Klue, is focused on shaping the future of competitive and win-loss programs through agentic AI. The companys software is designed for product marketing and management, offering tools for competitive intelligence, customer research, roadmapping, launch planning, and AI-driven content creation. Solutions provided by Ignition are utilized to analyze competitor and customer data, build go-to-market plans, and enable sales teams with upsell opportunities. The platform is built to align product, marketing, and go-to-market teams around product updates, addressing challenges like misalignment and poor adoption of features.

Who are the top competitors of Ignition?

Ignition's top competitors include ZoomInfo, monday.com and Smartsheet.

What products or services does Ignition offer?

Ignition offers Ignition Software, Competitive Intelligence, Voice of Customer Analysis, and AI Roadmapping.

Who are Ignition's investors?

Ignition has 2 investors. Key investors include Klue, and Audacious Ventures.

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