About Krystal
Krystal is a Consumer company based in Dunwoody (United States) founded in 1932, and was acquired by Fortress Investment in May 2020. Burgers, chicken, and desserts are offered by a restaurant chain. It operates on a Direct-to-Consumer (D2C) model. Krystal has raised $14.2 million across 2 funding rounds from investors including Fortress Investment, Turmeric Capital and Tenth Street Advisors. Its website krystal.com draws about 187 thousand monthly visits. Krystal offers products and services including Krystals, Waffle Sandwiches, and Patty Melt. Its focus areas include Food & Beverage, Quick Service Restaurants and Fast Food. Its legal entity is KRYSTAL RESTAURANTS LLC. Its competitors include Burger King, Cracker Barrel and First Watch; 1 of its 3 listed competitors has raised funding.
Company details
Krystal is operated as a fast food restaurant chain specializing in small, square burgers known as Krystals. The company is focused on providing affordable meals, including limited-time offers and fan favorites like patty melts and waffle sandwiches. Various sectors such as quick service dining are served with a commitment to satisfying late-night cravings and game day needs through value-driven menu items.
- Headquarters Dunwoody, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website krystal.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Fortress Investment (May 2020)
- Legal Name Krystal Restaurants Llc
- Total Equity Funding$14.2M (USD)
in 2 rounds
- InvestorsFortress Investment
& 2 more
- Acquired byFortress Investment
(May 2020)
Products & Services of Krystal
Krystal offers a comprehensive portfolio of products and services, including Krystals, Waffle Sandwiches, and Patty Melt.
Small, square burgers are served at affordable prices.
Sweet and savory sandwiches are offered for breakfast.
Classic patty melt is provided with improved flavors.
Apps and channels of Krystal
Krystal publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Krystal Burger has 4.7K subscribers and 30 videos.
Videos from Krystal
The most watched videos on Krystal's YouTube channel, Krystal Burger (4.7K subscribers). Click a video to play it here.
More on Krystal Burger.
Funding Insights of Krystal
Krystal has successfully raised a total of $14.2M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.2M
- Total Rounds 2
- First Round $14.2M
(Mar 2012)
- Investors Count 2
All 2 funding rounds of Krystal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | Series A | – | – | ||
| Mar 2012 | $14.2M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Krystal
Krystal has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Fortress Investment, Turmeric Capital and Tenth Street Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tenth Street Advisors is engaged in providing capital to lower middle market companies. | 2005 | tenthstreet.com | Chattanooga, United States | |
Lower mid-market investments are targeted by the private equity firm. | 2007 | tcap.com | Raleigh, United States | |
Provider of credit, private equity, and capital investment services | 1998 | fortress.com | Atlanta, United States |
Investor details for Krystal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Krystal
4 dated milestones of Krystal across 88 years, from founding to its latest funding, stage changes and deals.
- Founded Krystal is founded.
- Funding First funding round of $14.2M.
- Funding Latest funding round, Series A,.
- Exit Acquired by Fortress Investment.
Competitors of Krystal
Krystal has 3 listed competitors in our database, 1 of them funded. They include Burger King, Cracker Barrel and First Watch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bk.com | 1954 | Miami, United States | $100M | 40 | Burgers and fast food are served by a restaurant chain. | |
| crackerbarrel.com | 1969 | Lebanon, United States | 77,000 | A chain of limited-service restaurants is operated nationwide. | ||
| firstwatch.com | 1983 | Bradenton, United States | 12,000 | A chain of limited-service restaurants is operated nationwide. |
Detailed competitors of Krystal
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Krystal
The website of Krystal (krystal.com) receives about 186.9K visits a month and ranks #212,067 among all websites worldwide, #6,948 in Restaurants and Delivery.
- Monthly visits186.9K
▲ 7.7% vs previous month
- Unique visitors124.1K
per month
- Global rank#212,067
among all websites
- Category rank#6,948
Food and Drink · Restaurants and Delivery
- Bounce rate46%
- Pages per visit3.1
- Average visit1 min 33 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Krystal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kfc.com | 100% | 4.8M | #10,595 | View details | |
| sonicdrivein.com | 96% | 6.2M | #7,752 | View details | |
| captainds.com | 90% | 332.2K | #114,268 | View details | |
| whitecastle.com | 89% | #54,769 | View details | ||
| mcdonalds.com | 88% | 22M | #2,220 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Krystal
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Service Chains
3 companies that operate in the same segment as Krystal (Food Service Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | 526 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Krystal
Complete news archive for Krystal
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Krystal
Krystal was founded in 1932 and raised its 1st funding round 80 years after it was founded.
Krystal is headquartered in Dunwoody, United States. It is registered at Dunwoody, Georgia, United States.
Krystal is a funded company, having raised a total of $14.2M across 2 funding rounds to date. The company's 1st funding round was a Series A of $14.2M, raised on Mar 2012.
Krystal is operated as a fast food restaurant chain specializing in small, square burgers known as Krystals. The company is focused on providing affordable meals, including limited-time offers and fan favorites like patty melts and waffle sandwiches. Various sectors such as quick service dining are served with a commitment to satisfying late-night cravings and game day needs through value-driven menu items.
Krystal's top competitors include Burger King, Cracker Barrel and First Watch.
Krystal offers Krystals, Waffle Sandwiches, and Patty Melt.
Krystal has 3 investors. Key investors include Fortress Investment, Turmeric Capital, and Tenth Street Advisors.
Krystal operates through Krystal Restaurants Llc.
Yes. Krystal was acquired by Fortress Investment in May 2020.
Yes. Krystal publishes Krystal and 1 more app, with over 100,000 downloads.
The website of Krystal receives about 187 thousand visits a month and ranks #212,067 among all websites worldwide.