Lamar

Baton Rouge, United States Founded: 1902 • Age: 124 yrs
Billboard advertising spaces are sold for OOH campaigns on vehicles.
Annual revenue $2.2B Latest available
Total funding - 2 rounds
Employees 3500 Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Lamar

Lamar is a company based in Baton Rouge (United States) founded in 1902. The company has 3,500 employees as of December 31, 2024. Lamar has completed 7 acquisitions, including Ashby Street Outdoor, Bowlin Travel Centers and Burkhart Advertising. Lamar operates in a competitive market with competitors including oOh Media, Focus Media, Adonmo, Gas Station TV and Daktronics, among others.

  • Headquarter Baton Rouge, United States
  • Employees 3500 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Lamar Advertising Company Class A
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $2.21 B (USD)
    4.55
    as on Dec 31, 2024
  • Net Profit
    $361.87 M (USD)
    -27.01
    as on Dec 31, 2024
  • EBITDA
    $1 B (USD)
    2.74
    as on Dec 31, 2024
  • Latest Funding Round
    $374.17 K (USD), Grant

    Sep 20, 2010

  • Investors
  • Employee Count
    3500

    as on Dec 31, 2024

  • Investments & Acquisitions
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IPO & Listings of Lamar

Lamar is a publicly listed company on the NASDAQ with ticker symbol LAMR in USA, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: LAMR · Sector: Finance · USA

People of Lamar

Headcount 1-10
Employee Profiles 170
Board Members and Advisors 1
Employee Profiles
People
Katie Brousseau
Marketing Services And Design Coordinator
People
Michael Hofer
Human Resources Business Partner
People
Connie Franco
Airport Advertising Manager
People
Kira Rajanok
Contract Fulfillment Coordinator

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Funding Insights of Lamar

Investors in Lamar

Lamar has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ojp.

All
Institutional
Investor Description Founded Year Domain Location
Federal justice system funding, training, and resources are provided.
Locked Locked Locked
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Investor details for Lamar

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  • Investor domains
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Lamar

Lamar has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Ashby Street Outdoor, Bowlin Travel Centers and Burkhart Advertising.

Investments
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Investment portfolio details for Lamar

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Outdoor advertising displays and design services are provided nationwide.
Locked Locked 2011 Locked
Outdoor advertising solutions are provided across various platforms.
Locked Locked 2006 Locked
Provider of outdoor advertising services
Locked Locked 2004 Locked
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Complete acquisition details for Lamar

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Financial Statements - Lamar

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Detailed financials for Lamar

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Lamar Comparisons

Lamar Primary company
Description
Billboard advertising spaces are sold for OOH campaigns on v...
Location
Baton Rouge, United States
Founded Year
1902
Annual Revenue
$2.21 B (USD)
Net Profit
$361.87 M (USD)
EBITDA
$1 B (USD)
Employees
3,500
As of 2024
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Peer comparison for Lamar

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Lamar

Lamar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as oOh Media, Focus Media, Adonmo, Gas Station TV and Daktronics, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Billboard advertising platform
Locked Locked Locked
Cloud-based digital OOH advertising network is operated for audience targeting.
Locked Locked Locked
Digital signage solutions with targeted advertising are provided for enterprises.
Locked Locked Locked
Hyper-local video content is delivered at gas station pumps.
Locked Locked Locked
Digital billboard advertising solutions are offered by Daktronics.
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Detailed competitors of Lamar

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Latest news on Lamar

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Complete news archive for Lamar

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Frequently Asked Questions about Lamar

Lamar was founded in 1902 and raised its 1st funding round 108 years after it was founded.

Lamar is headquartered in Baton Rouge, United States. It is registered at Baton Rouge, Louisiana, United States.

Sean Reilly is the current CEO of Lamar.

As of Dec 31, 2024, the latest employee count at Lamar is 3,500.

Annual revenue of Lamar is $2.21B as on Dec 31, 2024.

Lamar was founded in 1902 and is headquartered in Baton Rouge, United States. Operations focus on the out-of-home (OOH) advertising sector, where a platform is provided for billboard solutions. Services include the sale of advertising space on buses and moving vehicles, enabling advertisers to develop and execute campaigns across various locations.

Lamar's top competitors include Focus Media, Adonmo and oOh Media.

Yes, Lamar is publicly traded on NASDAQ under the ticker symbol LAMR.

Lamar has made 7 acquisitions, including Ashby Street Outdoor, Bowlin Travel Centers, and Burkhart Advertising.

Lamar has 1 investor. Key investors include Ojp.

The ticker symbol of Lamar is LAMR on NASDAQ.

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