Lamar

Baton Rouge, United States Founded: 1902 • Age: 124 yrs Listed
Billboard advertising spaces are sold for OOH campaigns on vehicles.

About Lamar

Lamar is a publicly listed company based in Baton Rouge (United States) founded in 1902. Billboard advertising spaces are sold for OOH campaigns on vehicles. The company has 3,500 employees. Lamar has completed 7 acquisitions, including Ashby Street Outdoor, Bowlin Travel Centers and Burkhart Advertising. Its chief executive, as recorded, is Sean Reilly. Its website lamar.com draws about 105 thousand monthly visits. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH. Its legal entity is LAMAR ADVERTISING CO/NEW. Its competitors include Gas Station TV, Daktronics and Vengo Labs; 2 of its 3 listed competitors have raised funding.

Company details

Lamar was founded in 1902 and is headquartered in Baton Rouge, United States. Operations focus on the out-of-home (OOH) advertising sector, where a platform is provided for billboard solutions. Services include the sale of advertising space on buses and moving vehicles, enabling advertisers to develop and execute campaigns across various locations.

  • Headquarters Baton Rouge, United States
  • Employees 3,500
  • Stage Public
  • Sectors
    Media & Entertainment
  • Website category Business and Consumer Services · Marketing and Advertising
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website lamar.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Legal Name Lamar Advertising Company Class A
Key Metrics
  • Annual Revenue
    $2.27 B (USD)
    2.68
    as on Dec 31, 2025
  • Net Profit
    $587.15 M (USD)
    62.26
    as on Dec 31, 2025
  • EBITDA
    $1.04 B (USD)
    3.07
    as on Dec 31, 2025
  • Latest Funding Round
    $374.17K (USD), Grant

    Sep 2010

  • Investors
  • Employee Count
    3,500
  • Investments & Acquisitions

Apps and channels of Lamar

its YouTube channel OAAA has 872 subscribers and 30 videos.

OAAA
YouTube 872 subscribers 30 videos Nonprofits & Activism
Open channel

Videos from Lamar

The most watched videos on Lamar's YouTube channel, OAAA (872 subscribers). Click a video to play it here.

General Session with Sean Reilly, CEO, Lamar and Scott Wells, CEO, Clear Channel Outdoor
1.1K views
Unleashing the Superpower of OOH
504 views
The Leadership Outlook
409 views
2024 OOH Media Conference Recap
266 views

More on OAAA.

Funding Insights of Lamar

  • Total Rounds 2
  • Last Round Grant β€” $374,171
  • First Round $499,302

    (Sep 2010)

  • Investors Count 1

All 2 funding rounds of Lamar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2010$374,171Grant––
Sep 2010$499,302Grant––
Valuation history

1 investors in total: 1 institutional.

Investors in Lamar

Lamar has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ojp.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Federal justice system funding, training, and resources are provided.
ojp.gov
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Investor details for Lamar

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People of Lamar

171 people are tracked at Lamar (111 in leadership, 1 in board & advisors, 59 in team); the tracked headcount is 3,500.

NameRoleGroup
Sean Reilly
CEOLeadership
Tammy Duncan
Vice President of Human ResourcesLeadership
John Miller
Senior Vice President of Sales and Sales OperationsLeadership
Michael Hofer
Human Resources Business PartnerLeadership
Thomas Teepell
Chief Marketing OfficerLeadership
Brent Mccoy
Executive Vice PresidentLeadership
Jay Johnson
Treasurer and Chief Financial OfficerLeadership
Timothy A Gerity
Vice President/general ManagerLeadership
Bob Fessler
Senior Vice President, Territory ManagerLeadership
Mendi Robinson
Vice President Of CreativeLeadership
Ross Reilly
Vice PresidentLeadership
Hal Kilshaw
Vice President of Governmental RelationsLeadership
Madison Hasken
Director, Project Management Office (pmo)Leadership
Robert Switzer
Vice President of OperationsLeadership
Floyd Williams
President of Interstate LogosLeadership
Coletta Bwire
Vice President/gmLeadership
Sean Fessler
Vice President & General ManagerLeadership
Scott Shockley
Vice President And Territory ManagerLeadership
Andy Querin
Executive Director Sales - CanadaLeadership
Kurt Recker
Vice President, General ManagerLeadership

151 more people are available in the full profile.

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IPO & Listings of Lamar

Lamar is a publicly listed company on the NASDAQ with ticker symbol LAMR in USA, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date10 Jul 2019
  • Listed onNASDAQ: LAMR
  • Listed entityLamar Advertising Company Class A
  • Exchange sectorFinance
  • ISINUS5128161099
  • Share price$146.45 (-0.29% on the day) · 2026-10-13
  • Market capitalisation$14.87B
  • Price to earnings26.7
  • EPS (diluted, trailing year)$5.48
  • Dividend yield4.37%
  • Volume (last session)486,475

Financials of Lamar

Exchange-reported annual figures
YearRevenueNet incomeEBITDA
2025$2.27B$587.1M$1.04B
2024$2.21B$361.9M$1.00B
2023$2.11B$495.8M$977.8M
2022$2.03B$438.6M$921.5M
2021$1.79B$388.1M$799.3M
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Detailed financial statements for Lamar

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

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Investments & Acquisitions by Lamar

Lamar has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Ashby Street Outdoor, Bowlin Travel Centers and Burkhart Advertising.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Outdoor advertising solutions are provided across various platforms.
premieroutdoormedia.comMoorestown, United States2006May 2025β€’β€’β€’β€’
Digital billboard solutions are provided via an integrated platform.
burkhartadv.comSouth Bend, United States1964May 2022β€’β€’β€’β€’
Provider of outdoor advertising services
colossalmedia.comBrooklyn, United States2004Dec 2021β€’β€’β€’β€’
Outdoor advertising displays and design services are provided nationwide.
ashbystoutdoor.comFayetteville, United States2011Jul 2019β€’β€’β€’β€’
Media content is produced and distributed by VIU Media.
viumedia.com1999Feb 2006β€’β€’β€’β€’
Bowlin Travel Centers, Inc. is engaged in operating travel centers and retail stores across the southwestern United States.
bowlintc.comAlbuquerque, United States1912Feb 2001$48M
Publishing and commercial printing services are provided by Sunmedia.
sunmedia.caToronto, Canada2000May 1998β€’β€’β€’β€’
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Complete acquisition details for Lamar

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Timeline of Lamar

11 dated milestones of Lamar across 123 years, from founding to its latest funding, stage changes and deals.

  1. Founded Lamar is founded.
  2. Acquisition Acquires sunmedia.
  3. Acquisition Acquires Bowlin Travel Centers.
  4. Acquisition Acquires VIU Media.
  5. Funding First funding round of $499K.
  6. Funding Latest funding round, Grant, of $374K.
  7. IPO Lists on the stock exchange (IPO).
  8. Acquisition Acquires Ashby Street Outdoor.
  9. Acquisition Acquires Colossal Media.
  10. Acquisition Acquires Burkhart Advertising.
  11. Acquisition Acquires Premier Outdoor Media.

Competitors of Lamar

Lamar has 3 listed competitors in our database, 2 of them funded. They include Gas Station TV, Daktronics and Vengo Labs.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
gstv.com2006Detroit, United States$54.43M124
Hyper-local video content is delivered at gas station pumps.
daktronics.com1968Brookings, United States2,441
Digital billboard advertising solutions are offered by Daktronics.
vengolabs.com2012Bethpage, United States$11.99M
Smart vending machines are supplied for diverse locations.
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Detailed competitors of Lamar

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Web traffic of Lamar

The website of Lamar (lamar.com) receives about 105.5K visits a month and ranks #463,465 among all websites worldwide, #2,033 in Marketing and Advertising.

  • Monthly visits
    105.5K

    ▲ 55.2% vs previous month

  • Unique visitors
    37.2K

    per month

  • Global rank
    #463,465

    among all websites

  • Category rank
    #2,033

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with Lamar. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
clearchanneloutdoor.com
100%
40.9K#1,040,916View details
outdoorbillboard.com
93%
4.6K#3,395,422View details
adamsoutdoor.com
86%
4.2K#4,343,900View details
billboardsin.com
79%
#1,015,961View details
bluelinemedia.com
76%
13.3K#1,437,154View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Lamar

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Top companies in Advertising & Marketing Tech

3 companies that operate in the same segment as Lamar (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United StatesUSD 23.77 B30,710
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
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Related news about Lamar

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Frequently Asked Questions about Lamar

Lamar was founded in 1902 and raised its 1st funding round 108 years after it was founded.

Lamar is headquartered in Baton Rouge, United States. It is registered at Baton Rouge, Louisiana, United States.

Sean Reilly is the CEO of Lamar, as recorded in our data.

Lamar has 3,500 employees.

Annual revenue of Lamar is $2.27B as on Dec 31, 2025.

Lamar was founded in 1902 and is headquartered in Baton Rouge, United States. Operations focus on the out-of-home (OOH) advertising sector, where a platform is provided for billboard solutions. Services include the sale of advertising space on buses and moving vehicles, enabling advertisers to develop and execute campaigns across various locations.

Lamar's top competitors include Gas Station TV, Daktronics and Vengo Labs.

Yes, Lamar is publicly traded on NASDAQ under the ticker symbol LAMR.

Lamar has made 7 acquisitions, including Ashby Street Outdoor, Bowlin Travel Centers, and Burkhart Advertising.

Lamar has 1 investor. Key investors include Ojp.

Lamar operates through Lamar Advertising Co/New.

The website of Lamar receives about 105 thousand visits a month and ranks #463,465 among all websites worldwide.

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