About Larabar
Larabar is a company based in Denver (United States) founded in 2003 was acquired by General Mills in June 2008. Larabar offers products and services including Lärabar Original, Lärabar Minis, Lärabar Kids, Lärabar Trail Mix Bar, and Larabar Truffle Series. Larabar operates in a competitive market with competitors including Bobo’s Oat Bars, Clio Snacks, Dang Foods, Honey Mama's and Crunchsters, among others.
- Headquarter Denver, United States
- SectorsConsumer
- Website larabar.com
- Social X Facebook Instagram
- Acquired by General Mills (Jun 2008)
- Investors
- Acquired byGeneral Mills
(Jun 2008)
Products & Services of Larabar
Larabar offers a comprehensive portfolio of products and services, including Lärabar Original, Lärabar Minis, Lärabar Kids, Lärabar Trail Mix Bar, and Larabar Truffle Series.
Nutritious bar made from real fruits and nuts for energy.
Smaller bars for convenient, on-the-go healthy snacking.
Child-friendly bars with real ingredients for nutritious treats.
Bar combining nuts and fruits for outdoor adventure fueling.
Decadent bars made from real ingredients for indulgent snacking.
Investors in Larabar
Larabar has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include General Mills.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category food products are produced and distributed globally. | 1866 | generalmills.com | Minneapolis, United States |
Investor details for Larabar
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- Complete investor list
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Timeline of Larabar
2 dated milestones of Larabar across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Larabar is founded.
- Exit Acquired by General Mills.
Competitors of Larabar
Larabar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bobo’s Oat Bars, Clio Snacks, Dang Foods, Honey Mama's and Crunchsters, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eatbobos.com | 2005 | Boulder, United States | $13.5M | 14 | Vegan hand-baked granola bars are produced and distributed nationwide. | |
| cliosnacks.com | 2015 | Roselle Park, United States | $35.81M | – | Gluten-free snack bars in various flavors are produced and sold. | |
| dangfoods.com | 2011 | Berkeley, United States | $7.8M | – | Brand of energy bars | |
| honeymamas.com | 2012 | Portland, United States | $19.33M | – | Honey-cocoa bars are produced and marketed using natural ingredients. | |
| crunchsters.com | 2015 | Boulder, United States | $2.58M | – | Organic snack bars are produced and sold by Crunchsters. | |
| belliwelli.com | 2020 | Los Angeles, United States | $15.39M | – | Brand of bars | |
| one1brands.com | 2004 | Denver, United States | – | – | Protein bar brand | |
| reddbar.com | 2014 | Portland, United States | $5.44M | – | Energy bar products are manufactured and marketed by Redd Bar. | |
| eatyour.coffee | 2015 | Chicago, United States | $5.16M | – | Coffee bars in various flavors are produced and sold nationwide. | |
| clifbar.com | 1992 | Emeryville, United States | – | 1,147 | Healthy snack products including bars, gels, and mixes are manufactured. |
Detailed competitors of Larabar
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- Full competitor set
- Operating metrics
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Web traffic of Larabar
The website of Larabar (larabar.com) receives about 25.2K visits a month.
- Monthly visits25.2K
▲ 19.2% vs previous month
Websites whose visitors overlap most with Larabar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| clifbar.com | 100% | 114.1K | #341,546 | View details | |
| organicfoodbar.com | 99% | – | – | View details | |
| generalmills.com | 76% | 396.6K | #128,333 | View details | |
| vitacoco.com | 75% | 88.1K | – | View details | |
| elementbars.com | 73% | 680.7K | #4,955,953 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Larabar
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- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Larabar
Complete news archive for Larabar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Larabar
10 companies that operate in the same segment as Larabar (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Larabar
Larabar was founded in 2003.
Larabar is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Larabar was founded in 2003 in Denver, United States, within the health food sector. Branded health snack bars are manufactured and marketed by the company, offered in 16 flavors such as original, bites, fruits and greens, organic, and nut and seed varieties. Additional variants are planned for future introduction. Products are sold in packs including 16 units for 26 and 64 units for 96, with distribution through various channels.
Larabar's top competitors include ONE Brands, Clif Bar and BelliWelli.
Larabar offers Lärabar Original, Lärabar Minis, Lärabar Kids, Lärabar Trail Mix Bar, and Larabar Truffle Series.
Larabar has 1 investor. Key investors include General Mills.
Yes. Larabar was acquired by General Mills in June 2008.

