About Lavender
Lavender is a Technology company based in New York (United States) founded in 2020 by William Ballance, Will Allred, and William Matthew Ballance. Cloud and AI platform for email content personalization is offered. It operates on a SaaS (Software-as-a-Service) and Freemium model. Lavender has raised $13.2 million across 2 funding rounds from investors including Norwest Venture Partners, Signia Venture Partners and CapitalX. Its chief executive, as recorded, is William Ballance. Its website lavender.ai draws about 71 thousand monthly visits. Lavender offers products and services including Lavender Email Coach and Personalization Assistant. Its focus areas include Software and AI Solutions. Its competitors include Hyperbound, Prospero and lockrMail; 3 of its 3 listed competitors have raised funding.
Company details
Lavender is established as an AI-driven email intelligence platform tailored for sales teams. It is designed to enhance email effectiveness by scoring emails and providing real-time coaching and personalization suggestions. The platform serves various roles including sellers, leaders, and general users, aiming to boost reply rates and generate more pipeline. Integration with tools like Gmail, Outlook, and sales platforms is provided. Solutions are offered across sectors like sales and customer relationship management, with a focus on improving communication efficiency.
- Total Equity Funding$13.2M (USD)
in 2 rounds
- Latest Funding Round$11M (USD), Series A
Feb 2023
- InvestorsNorwest Venture Partners
& 7 more
Products & Services of Lavender
Lavender offers a comprehensive portfolio of products and services, including Lavender Email Coach and Personalization Assistant.
AI tool scores emails to improve reply rates.
AI suggests personalization based on prospect data insights.
Apps and channels of Lavender
its YouTube channel Lavender has 2.55K subscribers and 30 videos.
Videos from Lavender
The most watched videos on Lavender's YouTube channel, Lavender (2.55K subscribers). Click a video to play it here.
More on Lavender.
Funding Insights of Lavender
Lavender has successfully raised a total of $13.2M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.2M
- Total Rounds 2
- Last Round Series A — $11M
- First Round $2.2M
(Feb 2022)
- Investors Count 8
All 2 funding rounds of Lavender with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $11M | Series A | – | Norwest Venture Partners | |
| Feb 2022 | $2.2M | Seed | – | Signia Venture Partners |
8 investors in total: 4 institutional and 4 angel.
Investors in Lavender
Lavender has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Norwest Venture Partners, Signia Venture Partners and CapitalX.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Early stage VC firm investing in the US | signiaventurepartners.com | Menlo Park, United States | ||
Early-stage companies are funded through investments by Position Ventures. | positionventures.com | San Francisco, United States | ||
| capitalx.vc | ||||
AF Arash Ferdowsi | Co-founder of Dropbox, angel investor, focuses on tech startups | unknown_842f53c6e76f458ab | ||
AL Alex Lieberman | Co-founder of Morning Brew, angel investor in Indian startups | unknown_bc49ffb6e5cc4487b | ||
TO Troy Osinoff | Angel investor, entrepreneur, co-founder of JUICE, focused on tech startups | unknown_38bef0029f614885b | ||
BY Braydan Young | Co-founder of Chargebee, active angel investor in Indian startups | unknown_644cb47641544d2fa |
Investor details for Lavender
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Lavender
9 people are tracked at Lavender (8 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
William Ballance | Co-Founder & CEO | Leadership |
Will Allred | Co-Founder | Leadership |
William Matthew Ballance | Co-Founder & CEO | Leadership |
Jared Smith | Director Of Information Security | Leadership |
🧙♂️💜📬 Will Ballance | CEO & Co-Founder | Leadership |
Casey Corvino | Chief Technology Officer | Leadership |
Eduardo Rosenfeld | Vp, Applied AI | Leadership |
David Stauffer | VP Of Marketing | Leadership |
Kristina Finseth | Strategic Advisor | Team |
Complete people profiles for Lavender
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Lavender
3 dated milestones of Lavender across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Lavender is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series A, of $11.0M.
Competitors of Lavender
Lavender has 3 listed competitors in our database, 3 of them funded. They include Hyperbound, Prospero and lockrMail.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hyperbound.ai | 2023 | San Francisco, United States | $15.5M | AI powered sales automation platform | ||
| theprospero.ai | 2023 | Seattle, United States | $20,000 | Personalized emails are created and sent via AI-driven platform. | ||
| lockrmail.com | 2020 | New York, United States | $2.5M | Cloud-based email personalization solutions are provided for inbox management. |
Detailed competitors of Lavender
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Lavender
The website of Lavender (lavender.ai) receives about 71.4K visits a month and ranks #464,357 among all websites worldwide, #2,041 in Marketing and Advertising.
- Monthly visits71.4K
▲ 5.4% vs previous month
- Unique visitors22.6K
per month
- Global rank#464,357
among all websites
- Category rank#2,041
Business and Consumer Services · Marketing and Advertising
- Bounce rate41%
- Pages per visit3.1
- Average visit3 min 22 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Lavender. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pclub.io | pclub.io | 100% | #491,472 | – | |
gtmnow.com | gtmnow.com | 100% | #758,521 | – | |
| sellbetter.xyz | 100% | 33.8K | #844,512 | View details | |
| sandler.com | 100% | 99.8K | #362,736 | View details | |
| goodmeetings.ai | 100% | 19.1K | #1,858,465 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Lavender
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Lavender (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Lavender
Complete news archive for Lavender
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Frequently Asked Questions about Lavender
Lavender was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Lavender is headquartered in New York, United States. It is registered at New York, New York, United States.
William Ballance is the CEO of Lavender, as recorded in our data. They have also founded this company.
Lavender is a funded company, having raised a total of $13.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.2M, raised on Feb 2022.
Lavender is established as an AI-driven email intelligence platform tailored for sales teams. It is designed to enhance email effectiveness by scoring emails and providing real-time coaching and personalization suggestions. The platform serves various roles including sellers, leaders, and general users, aiming to boost reply rates and generate more pipeline. Integration with tools like Gmail, Outlook, and sales platforms is provided. Solutions are offered across sectors like sales and customer relationship management, with a focus on improving communication efficiency.
Lavender's top competitors include Hyperbound, lockrMail and Prospero.
Lavender offers Lavender Email Coach and Personalization Assistant.
Lavender has 8 investors. Key investors include Norwest Venture Partners, Signia Venture Partners, CapitalX, Position Ventures, and Arash Ferdowsi.