About Leaf Group
Leaf Group is a company based in Santa Monica (United States) founded in 2006 was acquired by Graham Holdings Co in April 2021.. Leaf Group has raised $737.98 million across 18 funding rounds from investors including Goldman Sachs, SVB and Citi. The company has 341 employees as of December 31, 2018. Leaf Group has completed 12 acquisitions, including DENY Designs, Ehow and Expertvillage.com. Leaf Group offers products and services including Well+Good, Hunker, OnlyInYourState, LIVESTRONG.COM, and Saatchi Art. Leaf Group operates in a competitive market with competitors including Vox Media, Webedia, Group Nine Media, Penske Media Corporation and AOL, among others.
- Headquarter Santa Monica, United States
- Employees 341 as on 31 Dec, 2018
- Stage Public
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
$00as on May 10, 2017
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Net Profit
$-267.36 M-1225as on Dec 31, 2014
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EBITDA
$-267.15 M-2643as on Dec 31, 2014
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Total Equity Funding
$737.98 M (USD)
in 18 rounds
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Latest Funding Round
$1.82 M (USD), Post-IPO
May 01, 2017
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Investors
Goldman Sachs
& 12 more
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Employee Count
341
as on Dec 31, 2018
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Investments & Acquisitions
DENY Designs
& 11 more
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Acquired by
Graham Holdings Co
(Apr 05, 2021)
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Products & Services of Leaf Group
Leaf Group offers a comprehensive portfolio of products and services, including Well+Good, Hunker, OnlyInYourState, LIVESTRONG.COM, and Saatchi Art. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Offers authority in modern wellness through content and experiences
Empowers users to design and enhance their lived environments
Provides hyperlocal travel insights and experiences
Delivers credible health, nutrition, and fitness information
Facilitates sales of artworks by emerging global artists
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Funding Insights of Leaf Group
Leaf Group has successfully raised a total of $737.98M across 18 strategic funding rounds. The most recent funding activity was a Post-IPO round of $1.82 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 18
- Last Round Post-IPO — $1.8M
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First Round
First Round
(01 Apr 2006)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2017 | Amount | Post-IPO - Leaf Group | Valuation |
investors |
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| Aug, 2014 | Amount | Post-IPO - Leaf Group | Valuation |
investors |
|
| Sep, 2013 | Amount | Debt – Conventional - Leaf Group | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Leaf Group
Leaf Group has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs, SVB and Citi. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment banking services are delivered across multiple financial sectors.
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Founded Year | Domain | Location | |
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Private equity firm focused on mid-market businesses
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Founded Year | Domain | Location | |
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Generation Partners is engaged in private equity and growth investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Leaf Group
Leaf Group has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include DENY Designs, Ehow and Expertvillage.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Custom home furnishings and decor are designed and sold online.
|
2011 | ||||
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Art-related services are provided through fairs and events.
|
2011 | ||||
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DIY lifestyle videos for women are featured on LEAFtv.
|
2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Leaf Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Leaf Group Comparisons
Competitors of Leaf Group
Leaf Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vox Media, Webedia, Group Nine Media, Penske Media Corporation and AOL, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Digital media publishing network
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| domain | founded_year | HQ Location |
Multiple online media and lifestyle brands are owned and operated.
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| domain | founded_year | HQ Location |
Digital-first media network
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| domain | founded_year | HQ Location |
Content on digital media corporations is published across multiple platforms.
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| domain | founded_year | HQ Location |
Online news, entertainment, and financial content is delivered.
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| domain | founded_year | HQ Location |
Digital-media company in the technology, gaming, entertainment, and men’s lifestyle
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Leaf Group
Frequently Asked Questions about Leaf Group
When was Leaf Group founded?
Leaf Group was founded in 2006.
Where is Leaf Group located?
Leaf Group is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Is Leaf Group a funded company?
Leaf Group is a funded company, having raised a total of $737.98M across 18 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $225M, raised on Apr 01, 2006.
How many employees does Leaf Group have?
As of Dec 31, 2018, the latest employee count at Leaf Group is 341.
What does Leaf Group do?
Leaf Group was founded in 2006 in Santa Monica, United States, as a diversified internet company. Various media properties, including eHow, Livestrong.com, LeafTV, Cuteness, Techwalla, and Sapling, are owned and operated to serve consumer lifestyle segments. Marketplace platforms such as Society6, Saatchi Art, and The Other Art Fair are also managed. Revenue is derived from branded content creation and programmatic advertising across these digital assets.
Who are the top competitors of Leaf Group?
Leaf Group's top competitors include Webedia, Vox Media and Times Internet.
What products or services does Leaf Group offer?
Leaf Group offers Well+Good, Hunker, OnlyInYourState, LIVESTRONG.COM, and Saatchi Art.
How many acquisitions has Leaf Group made?
Leaf Group has made 12 acquisitions, including DENY Designs, Ehow, and Expertvillage.com.
Who are Leaf Group's investors?
Leaf Group has 13 investors. Key investors include Goldman Sachs, SVB, Citi, US Bank, and Comerica.
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