About Leaf Group
Leaf Group is a company based in Santa Monica (United States) founded in 2006 was acquired by Graham Holdings Co in April 2021. Leaf Group has raised $737.98 million across 18 funding rounds from investors including Goldman Sachs, SVB and Citi. The company has 341 employees as of December 31, 2018. Leaf Group has completed 12 acquisitions, including DENY Designs, Ehow and Expertvillage.com. Leaf Group offers products and services including Well+Good, Hunker, OnlyInYourState, LIVESTRONG.COM, and Saatchi Art. Leaf Group operates in a competitive market with competitors including Vox Media, Webedia, Group Nine Media, Penske Media Corporation and AOL, among others.
- Headquarter Santa Monica, United States
- Employees 341 as on 31 Dec, 2018
- Stage Public
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
-$267.36 M (USD)-1225as on Dec 31, 2014
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EBITDA
-$267.15 M (USD)-2643as on Dec 31, 2014
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Total Equity Funding
$737.98 M (USD)
in 18 rounds
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Latest Funding Round
$1.82 M (USD), Post-IPO
May 01, 2017
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Investors
Goldman Sachs
& 12 more
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Employee Count
341
as on Dec 31, 2018
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Investments & Acquisitions
DENY Designs
& 11 more
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Acquired by
Graham Holdings Co
(Apr 05, 2021)
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Products & Services of Leaf Group
Leaf Group offers a comprehensive portfolio of products and services, including Well+Good, Hunker, OnlyInYourState, LIVESTRONG.COM, and Saatchi Art.
Offers authority in modern wellness through content and experiences
Empowers users to design and enhance their lived environments
Provides hyperlocal travel insights and experiences
Delivers credible health, nutrition, and fitness information
Facilitates sales of artworks by emerging global artists
People of Leaf Group
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Funding Insights of Leaf Group
Leaf Group has successfully raised a total of $737.98M across 18 strategic funding rounds. The most recent funding activity was a Post-IPO round of $1.82 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Leaf Group
Leaf Group has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs, SVB and Citi.
| Investor | Description | Founded Year | Domain | Location |
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Investment banking services are delivered across multiple financial sectors.
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Locked | Locked | Locked | |
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Private equity firm focused on mid-market businesses
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Locked | Locked | Locked | |
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Generation Partners is engaged in private equity and growth investments.
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Locked | Locked | Locked |
Investor details for Leaf Group
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Investments & Acquisitions by Leaf Group
Leaf Group has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include DENY Designs, Ehow and Expertvillage.com.
Investment portfolio details for Leaf Group
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Custom home furnishings and decor are designed and sold online.
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Locked | Locked | 2011 | Locked | |
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Art-related services are provided through fairs and events.
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Locked | Locked | 2011 | Locked | |
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DIY lifestyle videos for women are featured on LEAFtv.
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Locked | Locked | 2010 | Locked |
Complete acquisition details for Leaf Group
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Leaf Group
Detailed financials for Leaf Group
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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- Profit trends
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Leaf Group Comparisons
Peer comparison for Leaf Group
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Leaf Group
Leaf Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vox Media, Webedia, Group Nine Media, Penske Media Corporation and AOL, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Digital media publishing network
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Multiple online media and lifestyle brands are owned and operated.
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| Locked | Locked | Locked |
Digital-first media network
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| Locked | Locked | Locked |
Content on digital media corporations is published across multiple platforms.
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| Locked | Locked | Locked |
Online news, entertainment, and financial content is delivered.
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| Locked | Locked | Locked |
Digital-media company in the technology, gaming, entertainment, and men’s lifestyle
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Detailed competitors of Leaf Group
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Leaf Group
Complete news archive for Leaf Group
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Leaf Group
Leaf Group was founded in 2006.
Leaf Group is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Leaf Group is a funded company, having raised a total of $737.98M across 18 funding rounds to date.
As of Dec 31, 2018, the latest employee count at Leaf Group is 341.
Leaf Group was founded in 2006 in Santa Monica, United States, as a diversified internet company. Various media properties, including eHow, Livestrong.com, LeafTV, Cuteness, Techwalla, and Sapling, are owned and operated to serve consumer lifestyle segments. Marketplace platforms such as Society6, Saatchi Art, and The Other Art Fair are also managed. Revenue is derived from branded content creation and programmatic advertising across these digital assets.
Leaf Group's top competitors include Webedia, Vox Media and Times Internet.
Leaf Group offers Well+Good, Hunker, OnlyInYourState, LIVESTRONG.COM, and Saatchi Art.
Leaf Group has made 12 acquisitions, including DENY Designs, Ehow, and Expertvillage.com.
Leaf Group has 13 investors. Key investors include Goldman Sachs, SVB, Citi, US Bank, and Comerica.