About LensOn
LensOn is a Retail company based in Stockholm (Sweden) founded in 2004, and was acquired by Glasses Direct in December 2012. Contact lenses and eyewear are sold online by LensOn. Its website lenson.com draws about 137 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its competitors include LensWay and Lensstore.
Company details
LensOn was established in 2004 in Stockholm, Sweden, as an online retailer specializing in contact lenses, prescription glasses, and sunglasses. Products from more than 120 brands, totaling around 90,000 items, are provided through its platform. Operations are conducted in the Nordic countries, the United Kingdom, and the Netherlands. The company was acquired by Myoptiquegroup in 2012.
- Headquarters Stockholm, Sweden
- Stage Acquired
- SectorsRetail
- Website category Health
- Website lenson.com
- Social LinkedIn Facebook
- Acquired by Glasses Direct (Dec 2012)
- Investors
- Acquired byGlasses Direct
(Dec 2012)
Investors in LensOn
LensOn has secured backing from 1 investor. Prominent investors backing the company include Glasses Direct.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Prescription glasses and sunglasses are retailed online by Glasses Direct. | 2004 | glassesdirect.co.uk | Swindon, United Kingdom |
Investor details for LensOn
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- Complete investor list
- Round participation
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Timeline of LensOn
2 dated milestones of LensOn across 8 years, from founding to its latest funding, stage changes and deals.
- Founded LensOn is founded.
- Exit Acquired by Glasses Direct.
Competitors of LensOn
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lensway.se | 2000 | Stockholm, Sweden | Eyewear and accessories are retailed online by LensWay. | |||
| lensstore.se | 2005 | Stockholm, Sweden | Contact lenses and eyewear are retailed online by Lensstore. |
Detailed competitors of LensOn
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- Full competitor set
- Operating metrics
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Web traffic of LensOn
The website of LensOn (lenson.com) receives about 137K visits a month and ranks #274,972 among all websites worldwide, #9,393 in Health.
- Monthly visits137K
▲ 8.2% vs previous month
- Unique visitors43K
per month
- Global rank#274,972
among all websites
- Category rank#9,393
Health · Health
- Bounce rate42%
- Pages per visit3.5
- Average visit2 min 54 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with LensOn. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| alltomlinser.se | 100% | #2,281,798 | View details | ||
netlens.se | netlens.se | 96% | – | ||
| lensstore.se | 88% | View details | |||
| lensit.no | 86% | 29.9K | #708,504 | View details | |
eurolens.com | eurolens.com | 83% | #6,095,751 | – | |
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| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
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All 28 similar websites and full traffic analytics for LensOn
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- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about LensOn
LensOn was founded in 2004.
LensOn is headquartered in Stockholm, Sweden.
LensOn was established in 2004 in Stockholm, Sweden, as an online retailer specializing in contact lenses, prescription glasses, and sunglasses. Products from more than 120 brands, totaling around 90,000 items, are provided through its platform. Operations are conducted in the Nordic countries, the United Kingdom, and the Netherlands. The company was acquired by Myoptiquegroup in 2012.
LensOn has 1 investor. Key investors include Glasses Direct.
Yes. LensOn was acquired by Glasses Direct in December 2012.
The website of LensOn receives about 137 thousand visits a month and ranks #274,972 among all websites worldwide.