About LevelUp
LevelUp is a Consumer company based in Boston (United States) founded in 2008, and was acquired by Grubhub in July 2018. Mobile wallet provider and white label service. LevelUp has raised $103.11 million across 13 funding rounds from investors including Grubhub, JPMorgan Chase and Balderton Capital. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Restaurants. Its legal entity is SCVNGR, INC. Its competitors include Toast, SpotOn and Lunchbox; 3 of its 3 listed competitors have raised funding.
Company details
The LevelUp app for iPhone and Android allows registered users to securely link their debit or credit card to a unique QR code displayed within the app. To pay with LevelUp, users scan the QR code on their phone at LevelUp terminals located at local businesses who accept it as a form of payment. Users without smartphones can order a physical LevelUp card on which their unique QR code is printed. Supports NFC and iBeacon payments also. Businesses accept transactions for 1.95 flat rate. Has 1.5M active users with 14k businesses using the service.
- Headquarters Boston, United States
- Stage Acquired
- SectorsConsumer
- Website thelevelup.com
- Social LinkedIn X
- Acquired by Grubhub (Jul 2018)
- Legal Name Scvngr, Inc
Apps and channels of LevelUp
LevelUp publishes 3 mobile apps with over 110K+ downloads.
Funding Insights of LevelUp
LevelUp has successfully raised a total of $103.11M across 13 strategic funding rounds. The most recent funding activity was a Series E round of $500.2 thousand completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $103.11M
- Total Rounds 13
- Last Round Series E — $500,201
- Investors Count 10
Latest 10 of 13 funding rounds of LevelUp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $500,201 | Series E | – | – | – |
| May 2017 | $13M | Debt – Conventional | – | – | |
| Apr 2017 | $37M | Series E | – | U.S. Boston Capital, CentroCredit Bank | |
| Mar 2016 | $5M | Series D | – | – | – |
| Jun 2015 | $10M | Series D | – | – | |
| Sep 2013 | $7.5M | Series D | – | – | – |
| Aug 2012 | $9M | Series D | – | T Capital | – |
| Jun 2012 | $12.25M | Series C | – | – | |
| Jan 2011 | $17M | Series C | – | Balderton Capital | |
| Jan 2010 | $4M | Series B | – | – |
11 investors in total: 11 institutional.
Investors in LevelUp
LevelUp has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Grubhub, JPMorgan Chase and Balderton Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on multiple sectors | t.capital | Hamburg, Germany | ||
Venture capital investment and entrepreneur support services. | hcp.com | |||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Private equity fund focused on multiple sectors | continentalinvestors.com | Chicago, United States | ||
VC firm making investment in early stage companies in the US | transmediacapital.com | San Francisco, United States | ||
Startup accelerator | dreamit.com | New York, United States | ||
Financial services are provided to consumers and corporations worldwide. | 2000 | jpmorganchase.com | New York, United States | |
U.S. Boston Wealth is engaged in providing wealth management and investment advisory services. | usboston.com | Lincoln, United States | ||
Operates as a commercial bank providing deposits, loans, and payment services to customers. | 1989 | ccb.ru | Moscow, Russia |
Investor details for LevelUp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of LevelUp
223 people are tracked at LevelUp (49 in leadership, 174 in team).
| Name | Role | Group |
|---|---|---|
Marnie Kain | Vp, Brand Marketing & Campaign Execution | Leadership |
Mike Ruhno | Senior Director, Strategy, Growth Analytics | Leadership |
Marissa Duma | Partner Operations Manager | Leadership |
Ashley de Smeth | Director Of Federal Affairs | Leadership |
Rachel Blake | Vice President, Operations & Strategic Initiatives-SkipTheDishes | Leadership |
Aurelio Herrera | Manager, Partner Programs | Leadership |
Tobi Cohen Meagher | HR Business Partner | Leadership |
Hayley Tobin Pedrick | VP, Corporate Accounts | Leadership |
Bryan Anton | Senior Director Of Sales | Leadership |
Howard Migdal | CEO | Leadership |
Katie Armistead | Head Of Legal | Leadership |
Raleigh McClayton | VP & GM, Business Development & Enterprise | Leadership |
Jessica Burns | VP, Brand Marketing & Creative | Leadership |
Mary Clarke | Senior Enterprise Partner Manager | Leadership |
Tonia Wu | Director, CRM | Leadership |
Praveen Kopparapu | Director Of Revenue Management | Leadership |
Katelyn Allegretti | Sr. People Partner | Leadership |
Jennifer Essl | Senior Enterprise Partner Manager | Leadership |
Griffin Benko | Strategic Partner Manager | Leadership |
Megan Smith | Senior Enterprise Partner Manager, Mid-market | Leadership |
203 more people are available in the full profile.
Complete people profiles for LevelUp
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of LevelUp
4 dated milestones of LevelUp across 10 years, from founding to its latest funding, stage changes and deals.
- Founded LevelUp is founded.
- Funding First funding round.
- Funding Latest funding round, Series E, of $500K.
- Exit Acquired by Grubhub.
Competitors of LevelUp
LevelUp has 3 listed competitors in our database, 3 of them funded. They include Toast, SpotOn and Lunchbox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| spoton.com | 1999 | San Francisco, United States | $900M | 1,355 | Provider of cloud-based POS software solutions for businesses and service providers | |
| lunchbox.io | 2019 | New York, United States | $72.06M | Online ordering solutions are provided for restaurants. |
Detailed competitors of LevelUp
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of LevelUp
The website of LevelUp (thelevelup.com) receives about 1.2K visits a month.
- Monthly visits1.2K
▲ 101.3% vs previous month
Websites whose visitors overlap most with LevelUp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
levelup.zendesk.com | levelup.zendesk.com | 100% | – | ||
en.wikipedia.org | en.wikipedia.org | 46% | – | ||
levelup-series.com | levelup-series.com | 45% | – | ||
| itunes.apple.com | 44% | 25.4M | View details | ||
| levelup.com | 37% | 1.1M | #71,718 | View details |
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as LevelUp (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Levelup
Complete news archive for LevelUp
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Frequently Asked Questions about LevelUp
LevelUp was founded in 2008.
LevelUp is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
LevelUp is a funded company, having raised a total of $103.11M across 13 funding rounds to date. The company's 1st funding round was a Series B of $4M, raised on Jun 2008.
The LevelUp app for iPhone and Android allows registered users to securely link their debit or credit card to a unique QR code displayed within the app. To pay with LevelUp, users scan the QR code on their phone at LevelUp terminals located at local businesses who accept it as a form of payment. Users without smartphones can order a physical LevelUp card on which their unique QR code is printed. Supports NFC and iBeacon payments also. Businesses accept transactions for 1.95 flat rate. Has 1.5M active users with 14k businesses using the service.
LevelUp has 11 investors. Key investors include Grubhub, JPMorgan Chase, Balderton Capital, U.S. Boston Wealth, and CentroCredit Bank.
LevelUp operates through Scvngr, Inc.
Yes. LevelUp was acquired by Grubhub in July 2018.
Yes. LevelUp publishes Pita Pit and 2 more apps, with over 110,000 downloads.