About Life & Pursuits
Life & Pursuits is a Consumer company based in Noida (India) founded in 2016. Online private label brand of organic skin and hair care products. It operates in the Consumer and Healthcare sectors. Life & Pursuits has raised $500 thousand across 1 funding round from investors including Eagle10 Ventures, Supermorpheus and Pankaj Agrawal. The company has 4 employees. Its Indian entity Consul Nature Elements Global Private Limited reported revenue of ₹2.69 Cr. Life & Pursuits offers products and services including Saffron Face Oil, Turmeric Body Oil, and Bhringraj Hair Oil. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Life Pursuits is an online private label brand of organic baby care skin and hair care products. Has total 9 products in its portfolio. Claims that it has organic certifications from USDA (USA) and Nature (Europe). Products can be bought online with the option of online payments and COD. Products are also available on e-commerce websites like Amazon, Firstcry etc. Got featured in Amazon India Launchpad in Oct17.
- Headquarters Noida, India
- Employees 4
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website lifeandpursuits.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Consul Nature Elements Global Private Limited
- Date of Incorporation 31 May, 2016
- Jurisdiction Greater Noida, Uttar Pradesh, India
- Annual Revenue₹2.69 Cr
FY 2025 · -4% YoY
- Net Loss-₹25.5 Lakh
FY 2025 · -9% margin
- EBITDA-₹21.3 Lakh
FY 2025 · -8% margin
- Total Equity Funding$500K (USD)
in 1 rounds
- Latest Funding Round$500K (USD), Angel Round
Feb 2022
- InvestorsEagle10 Ventures
& 5 more
- Employee Count4
Associated legal entities of Life & Pursuits
Life & Pursuits operates through Consul Nature Elements Global Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Consul Nature Elements Global Private Limited CIN U24100UP2016PTC083676 | Active | 31 May 2016 | Greater Noida, Uttar Pradesh | ₹2.7 Cr | 4 | 2 | View details |
Products & Services of Life & Pursuits
Life & Pursuits offers a comprehensive portfolio of products and services, including Saffron Face Oil, Turmeric Body Oil, and Bhringraj Hair Oil.
Provides natural radiance and reduces dark spots using Ayurvedic ingredients.
Replenishes skin with hydration for a natural glow and nourishment.
Offers complete nourishment to hair and scalp for healthy growth.
Apps and channels of Life & Pursuits
its YouTube channel Life & Pursuits has 347 subscribers and 29 videos.
Videos from Life & Pursuits
The most watched videos on Life & Pursuits's YouTube channel, Life & Pursuits (347 subscribers). Click a video to play it here.
More on Life & Pursuits.
Funding Insights of Life & Pursuits
Life & Pursuits has successfully raised a total of $500K through 1 strategic funding round. The most recent funding activity was a Angel Round of $500 thousand completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $500,000
- Total Rounds 1
- Last Round Angel Round — $500,000
- First Round $500,000
(Feb 2022)
- Investors Count 6
All 1 funding rounds of Life Pursuits with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $500,000 | Angel Round | – | – |
6 investors in total: 2 institutional and 4 angel.
Investors in Life & Pursuits
Life & Pursuits has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Eagle10 Ventures, Supermorpheus and Pankaj Agrawal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment in technology-driven startups in India, focusing on teams, customers, and growth. | 2017 | eagle10ventures.com | Bengaluru, India | |
Startup investments, portfolio management, and digital growth services. | 2021 | supermorpheus.com | Puducherry, India | |
PA Pankaj Agrawal | Angel investor, ex-entrepreneur, focused on tech startups in India. | unknown_e051d3e2a3fa49178 | ||
MA Madhup Agrawal | Angel investor and entrepreneur, founder of Mamaearth, active in consumer brands | unknown_a15d7d36034b4774a | ||
TM Tarun Matta | Founder of i2iFunding, active angel investor in Indian startups | unknown_8b07f778f20f47139 | ||
AS Ankur Singla | Founder of Akasa Air, angel investor in Indian startups | unknown_964b06e1ab924fe59 |
Investor details for Life Pursuits
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Consul Nature Elements Global Private Limited (Life & Pursuits)
Consul Nature Elements Global Private Limited is the primary company behind Life & Pursuits. The board of Consul Nature Elements Global Private Limited currently have 2 directors; the longest-serving is Mudit Consul, appointed in 2016.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mudit Consul DIN 07242957 | Director | 31 May 2016 | 10 yrs 4 mo | Consul Nature Elements Global Private Limited |
| Aditi Consul DIN 07243143 | Director | 31 May 2016 | 10 yrs 4 mo | Consul Nature Elements Global Private Limited |
Financials of Life & Pursuits
Figures of Consul Nature Elements Global Private Limited, the primary company behind Life & Pursuits, for FY 2025. Revenue was ₹2.69 Cr (-4% year on year). Net loss was -₹25.5 Lakh (-9% margin). EBITDA was -₹21.3 Lakh (-8% margin). Revenue has grown at a compounded annual rate of +2% over three years and +22% over five years.
- ₹2.69 CrRevenue · FY 2025 · -4% YoY
- -₹25.5 LakhNet loss · -9% margin
- -₹21.3 LakhEBITDA · -8% margin
- ₹2.2 LakhPaid-up capital
- 4Employees (provident fund records)
- +2%Revenue CAGR, 3 years
- +22%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Consul Nature Elements Global Private Limited are on its company page.
Detailed financial statements for Life & Pursuits
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Life & Pursuits
2 dated milestones of Life & Pursuits across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Life & Pursuits is founded.
- Funding First funding round of $500K.
Competitors of Life & Pursuits
Life & Pursuits has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Life Pursuits
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Life & Pursuits
The website of Life & Pursuits (lifeandpursuits.com) receives about 3.2K visits a month.
- Monthly visits3.2K
▲ 9.6% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Life & Pursuits (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Related news about Life & Pursuits
Complete news archive for Life Pursuits
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Frequently Asked Questions about Life & Pursuits
Life & Pursuits was founded in 2016 and raised its 1st funding round 6 years after it was founded.
Life & Pursuits is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
Life & Pursuits is a funded company, having raised a total of $500K across 1 funding round to date. The company's 1st funding round was a Angel Round of $500K, raised on Feb 2022.
Life & Pursuits has 4 employees.
The primary company behind Life & Pursuits, Consul Nature Elements Global Private Limited, reported revenue of ₹2.69 Cr for FY 2025, down 4% year on year.
Life Pursuits is an online private label brand of organic baby care skin and hair care products. Has total 9 products in its portfolio. Claims that it has organic certifications from USDA (USA) and Nature (Europe). Products can be bought online with the option of online payments and COD. Products are also available on e-commerce websites like Amazon, Firstcry etc. Got featured in Amazon India Launchpad in Oct17.
Life & Pursuits's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Life & Pursuits offers Saffron Face Oil, Turmeric Body Oil, and Bhringraj Hair Oil.
Life & Pursuits has 6 investors. Key investors include Eagle10 Ventures, Supermorpheus, Pankaj Agrawal, Madhup Agrawal, and Tarun Matta.
Life & Pursuits operates through Consul Nature Elements Global Private Limited.
The legal entities of Life & Pursuits currently have 2 directors, including Mudit Consul, Aditi Consul.