About LilPicks
LilPicks is a Consumer company based in Delhi (India) founded in 2015 by Samriti Goel Kuchhal, and was acquired by BRND.ME in December 2021. Internet first brand offering apparel wear for kids. The company has 458 employees. Its Indian entity Mensa Brand Technologies Private Limited reported revenue of ₹577 Cr. Its focus areas include Consumer Goods, Baby & Kids Products, Children's Wear and Apparel.
Company details
LilPicks, founded in 2015 in Delhi, India, focuses on producing consumer products, baby kids products, childrens wear, and apparel. Internet first brand offering apparel wear for kids. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
- Headquarters Delhi, India
- Employees 458
- Founders Samriti Goel Kuchhal
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website lilpicks.in
- Acquired by BRND.ME (Dec 2021)
- Legal Name Mensa Brand Technologies Private Limited
- Date of Incorporation 20 Apr, 2021
- Jurisdiction Gurgaon, Haryana, India
Associated legal entities of LilPicks
LilPicks is associated with 2 registered companies on The Company Check; the primary company is Mensa Brand Technologies Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mensa Brand Technologies Private Limited CIN U14101HR2021PLC127302 | Active | 20 Apr 2021 | Gurgaon, Haryana | ₹577 Cr | 458 | 5 | View details |
| Mensa Brand Technologies Private Limited CIN U14101HR2021PTC127302 | 20 Apr 2021 | Gurgaon, Haryana, India | View details |
Investors in LilPicks
LilPicks has secured backing from 1 investor. Prominent investors backing the company include BRND.ME.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Influencer-driven branding solutions are provided through an integrated platform. | 2021 | brndme.co.in | Bengaluru, India |
Investor details for LilPicks
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Board of directors of Mensa Brand Technologies Private Limited (LilPicks)
Mensa Brand Technologies Private Limited is the primary company behind LilPicks. The board of Mensa Brand Technologies Private Limited currently have 4 directors; the longest-serving is Ananth Sankaranarayanan, appointed in 2021. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ananth Sankaranarayanan DIN 07527676 | Director | 20 Apr 2021 | 5 yrs 6 mo | Mensa Brand Technologies Private Limited |
| Subrata Mitra DIN 00570124 | Nominee Director | 29 Mar 2025 | 1 yr 7 mo | Mensa Brand Technologies Private Limited |
| Utsav Mitra DIN 08958349 | Nominee Director | 29 Mar 2025 | 1 yr 7 mo | Mensa Brand Technologies Private Limited |
| Akshay Jain DIN 10398370 | Additional Director | 25 Jun 2025 | 1 yr 4 mo | Mensa Brand Technologies Private Limited |
People of LilPicks
1 people are tracked at LilPicks (1 in leadership); the tracked headcount is 458.
| Name | Role | Group |
|---|---|---|
Samriti Goel Kuchhal | Founder | Leadership |
Complete people profiles for LilPicks
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Financials of LilPicks
Figures of Mensa Brand Technologies Private Limited, the primary company behind LilPicks, for FY 2024. Revenue was ₹577 Cr (+12% year on year). Net loss was -₹156 Cr (-26% margin). EBITDA was ₹28.83 Cr (5% margin).
- ₹577 CrRevenue · FY 2024 · +12% YoY
- -₹156 CrNet loss · -26% margin
- ₹28.83 CrEBITDA · 5% margin
- ₹1 LakhPaid-up capital
- 458Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Mensa Brand Technologies Private Limited are on its company page.
Detailed financial statements for LilPicks
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Timeline of LilPicks
2 dated milestones of LilPicks across 6 years, from founding to its latest funding, stage changes and deals.
- Founded LilPicks is founded.
- Exit Acquired by BRND.ME.
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Related news about Lilpicks
Complete news archive for LilPicks
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Frequently Asked Questions about LilPicks
LilPicks was founded in 2015.
LilPicks is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
LilPicks has 458 employees.
The primary company behind LilPicks, Mensa Brand Technologies Private Limited, reported revenue of ₹577 Cr for FY 2024, up 12% year on year.
LilPicks, founded in 2015 in Delhi, India, focuses on producing consumer products, baby kids products, childrens wear, and apparel. Internet first brand offering apparel wear for kids. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
LilPicks has 1 investor. Key investors include BRND.ME.
LilPicks operates through Mensa Brand Technologies Private Limited.
Yes. LilPicks was acquired by BRND.ME in December 2021.
The legal entities of LilPicks currently have 5 directors, including Subrata Mitra, Akshay Jain, Utsav Mitra and others.