About Linx
Linx is a company based in Sao Paulo (Brazil) founded in 1985 by Nercio Fernandes was acquired by TOTVS in July 2025.. Linx has completed 7 acquisitions, including Chaordic, Digital Commerce Group and Linx Impulse. Linx offers products and services including ERP Software, PDV System, and Linx Commerce. Linx operates in a competitive market with competitors including CallidusCloud, RELEX, Wasoko, Bizom and Vend, among others.
- Headquarter Sao Paulo, Brazil
- Founders Nercio Fernandes
- Stage Public
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Sectors
RetailTechnology
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Email
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Phone
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Website
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Social
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Products & Services of Linx
Linx offers a comprehensive portfolio of products and services, including ERP Software, PDV System, and Linx Commerce. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
System for business resource planning and inventory control.
Tool for retail transactions and sales processing.
Platform for online sales and digital marketing.
Funding Insights of Linx
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2011 | Amount | Private Equity Round - Linx | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Linx
Linx has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include TOTVS, General Atlantic and StoneCo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity fund focused on global markets
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Founded Year | Domain | Location | |
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ERP solutions are provided for managing operations across industries.
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Founded Year | Domain | Location | |
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Financial technology solutions are provided for e-commerce businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Linx
Linx has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Chaordic, Digital Commerce Group and Linx Impulse. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Email retargeting and user retention platform
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2015 | ||||
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Advertising and predictive recommendations are delivered via plug-and-play platform.
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2014 | ||||
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On-site personalisation and recommendation solutions for retailers
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Linx
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Linx Comparisons
Competitors of Linx
Linx operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CallidusCloud, RELEX, Wasoko, Bizom and Vend, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based solutions for sales, marketing, and pipeline management are provided.
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| domain | founded_year | HQ Location |
Unified platform for retail and supply chain planning is offered.
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| domain | founded_year | HQ Location |
Online B2B marketplace offering groceries for enterprises
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| domain | founded_year | HQ Location |
Retail intelligence platform is developed for brands and B2B retailers.
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| domain | founded_year | HQ Location |
Cloud-based retail POS solutions
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| domain | founded_year | HQ Location |
SaaS-based ERP solutions are provided for e-commerce operations management.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Linx
Frequently Asked Questions about Linx
When was Linx founded?
Linx was founded in 1985 and raised its 1st funding round 26 years after it was founded.
Where is Linx located?
Linx is headquartered in Sao Paulo, Brazil.
What does Linx do?
Linx is a cloud-based suite software for the retail industry. It offers both ERP and POS solutions to various segments including convenience stores, concessionaires, food, fashion, etc. Modules include inventory management, customer relationship management, financial management, supply chain management modules, back-office management, after-sales support, etc. It also offers campaign management solutions, fraud detection prevention solutions for retailers. Their clients include Walmart, Alpa, and more.
What products or services does Linx offer?
Linx offers ERP Software, PDV System, and Linx Commerce.
How many acquisitions has Linx made?
Linx has made 7 acquisitions, including Chaordic, Digital Commerce Group, and Linx Impulse.
Who are Linx's investors?
Linx has 3 investors. Key investors include TOTVS, General Atlantic, and StoneCo.
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