About Litmus
Litmus is a company based in Cambridge (United States) founded in 2005 was acquired by Validity in April 2025.. Litmus has raised $49 million across 1 funding round from investors including Validity and Spectrum Equity. The company has 158 employees as of December 31, 2022. Litmus has completed 3 acquisitions, including Curated, Kickdynamic and PutsMail. Litmus offers products and services including Litmus Platform, Email Design, Email Testing, and Email Analytics. Litmus operates in a competitive market with competitors including Return Path, MessageGears, MantaMTA, Email Copilot and eDataSource, among others.
- Headquarter Cambridge, United States
- Employees 158 as on 31 Dec, 2022
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Litmus Software, Inc.
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Products & Services of Litmus
Litmus offers a comprehensive portfolio of products and services, including Litmus Platform, Email Design, Email Testing, and Email Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Comprehensive platform for email testing and personalization services.
Tool for creating on-brand emails with flexible elements.
Service for checking emails across clients and devices.
Platform for monitoring email performance and subscriber behavior.
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Funding Insights of Litmus
Litmus has successfully raised a total of $49M through 1 strategic funding round. The most recent funding activity was a Private Equity Round round of $49 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Private Equity Round — $49.0M
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First Round
First Round
(27 Oct 2015)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2015 | Amount | Private Equity Round - Litmus | Valuation | Spectrum Equity |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Litmus
Litmus has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Validity and Spectrum Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth equity investments and partnerships in finance and related sectors.
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Founded Year | Domain | Location | |
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Data validation and management tools are offered for enterprises.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Litmus
Litmus has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Curated, Kickdynamic and PutsMail. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Newsletter curation tools are provided for content capture and publishing.
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2015 | ||||
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Contextual email marketing is enabled with real-time personalization.
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2012 | ||||
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Free tool for email designers to perform quick tests of their campaigns
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Litmus
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Litmus Comparisons
Competitors of Litmus
Litmus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Return Path, MessageGears, MantaMTA, Email Copilot and eDataSource, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Email marketing automation and fraud protection platform
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Email marketing platform for enterprises
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Email Delivery Platform for Enterprises
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| domain | founded_year | HQ Location |
Email delivery analytics are provided for marketers and ESPs.
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| domain | founded_year | HQ Location |
Competitive intelligence for email marketing, social media and ecommerce activity
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Litmus
Frequently Asked Questions about Litmus
When was Litmus founded?
Litmus was founded in 2005 and raised its 1st funding round 10 years after it was founded.
Where is Litmus located?
Litmus is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Is Litmus a funded company?
Litmus is a funded company, having raised a total of $49M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $49M, raised on Oct 27, 2015.
How many employees does Litmus have?
As of Dec 31, 2022, the latest employee count at Litmus is 158.
What does Litmus do?
Litmus was founded in 2005 in Cambridge, United States, and operates in the email marketing sector. Tools for testing and tracking are supplied to web and marketing professionals, including previews across mobile and web platforms, link validation, code analysis, and spam filter assessments integrated with analytics from email delivery providers. Partnerships are maintained with over 225 email service providers and agencies.
Who are the top competitors of Litmus?
Litmus's top competitors include MessageGears, Return Path and Email Copilot.
What products or services does Litmus offer?
Litmus offers Litmus Platform, Email Design, Email Testing, and Email Analytics.
How many acquisitions has Litmus made?
Litmus has made 3 acquisitions, including Curated, Kickdynamic, and PutsMail.
Who are Litmus's investors?
Litmus has 2 investors. Key investors include Validity, and Spectrum Equity.
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