Litmus

Cambridge, United States Founded: 2005 • Age: 21 yrs Acquired By Validity
Email marketing testing and analytics tools are provided to professionals.
Annual revenue - Latest available
Total funding $49.0M 1 rounds
Employees 158 Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About Litmus

Litmus is a company based in Cambridge (United States) founded in 2005 was acquired by Validity in April 2025. Litmus has raised $49 million across 1 funding round from investors including Validity and Spectrum Equity. The company has 158 employees as of December 31, 2022. Litmus has completed 3 acquisitions, including Curated, Kickdynamic and PutsMail. Litmus offers products and services including Litmus Platform, Email Design, Email Testing, and Email Analytics. Litmus operates in a competitive market with competitors including Return Path, MessageGears, MantaMTA, Email Copilot and eDataSource, among others.

  • Headquarter Cambridge, United States
  • Employees 158 as on 31 Dec, 2022
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Litmus Software, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $49 M (USD)

    in 1 rounds

  • Latest Funding Round
    $49 M (USD), Private Equity Round

    Oct 27, 2015

  • Investors
    Validity

    & 1 more

  • Employee Count
    158

    as on Dec 31, 2022

  • Investments & Acquisitions
    Curated

    & 2 more

  • Acquired by
    Validity

    (Apr 10, 2025)

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Products & Services of Litmus

Litmus offers a comprehensive portfolio of products and services, including Litmus Platform, Email Design, Email Testing, and Email Analytics.

Product name locked
Category locked
Primary

Comprehensive platform for email testing and personalization services.

Product name locked
Category locked
Locked

Tool for creating on-brand emails with flexible elements.

Product name locked
Category locked
Locked

Service for checking emails across clients and devices.

Product name locked
Category locked
Locked

Platform for monitoring email performance and subscriber behavior.

People of Litmus

Headcount 200-500
Employee Profiles 15
Board Members and Advisors 3
Employee Profiles
People
Justin Lieberthal
Solutions Consulting Manager
People
Armando L.
Sales Engineer
People
Taylor Davis
VP, Customer Experience
People
Raymond Delacruz
Director, Product & Pricing

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Funding Insights of Litmus

Litmus has successfully raised a total of $49M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $49 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Litmus

Litmus has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Validity and Spectrum Equity.

All
Venture Fund
Investor Description Founded Year Domain Location
Growth equity investments and partnerships in finance and related sectors.
Locked Locked Locked
Data validation and management tools are offered for enterprises.
Locked Locked Locked
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Investor details for Litmus

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Litmus

Litmus has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Curated, Kickdynamic and PutsMail.

Investments
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Investment portfolio details for Litmus

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Newsletter curation tools are provided for content capture and publishing.
Locked Locked 2015 Locked
Contextual email marketing is enabled with real-time personalization.
Locked Locked 2012 Locked
Free tool for email designers to perform quick tests of their campaigns
Locked Locked 2010 Locked
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Complete acquisition details for Litmus

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Litmus

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Detailed financials for Litmus

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  • Profit trends
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Litmus Comparisons

Litmus Primary company
Description
Email marketing testing and analytics tools are provided to ...
Location
Cambridge, United States
Founded Year
2005
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
158
As of 2022
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Peer comparison for Litmus

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Litmus

Litmus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Return Path, MessageGears, MantaMTA, Email Copilot and eDataSource, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Email marketing automation and fraud protection platform
Locked Locked Locked
Email marketing platform for enterprises
Locked Locked Locked
Email Delivery Platform for Enterprises
Locked Locked Locked
Email delivery analytics are provided for marketers and ESPs.
Locked Locked Locked
Competitive intelligence for email marketing, social media and ecommerce activity
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Detailed competitors of Litmus

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  • Domains and locations
  • Full company profiles
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Latest news on Litmus

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Complete news archive for Litmus

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Litmus

Litmus was founded in 2005 and raised its 1st funding round 10 years after it was founded.

Litmus is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.

Litmus is a funded company, having raised a total of $49M across 1 funding round to date.

As of Dec 31, 2022, the latest employee count at Litmus is 158.

Litmus was founded in 2005 in Cambridge, United States, and operates in the email marketing sector. Tools for testing and tracking are supplied to web and marketing professionals, including previews across mobile and web platforms, link validation, code analysis, and spam filter assessments integrated with analytics from email delivery providers. Partnerships are maintained with over 225 email service providers and agencies.

Litmus's top competitors include MessageGears, Return Path and Email Copilot.

Litmus offers Litmus Platform, Email Design, Email Testing, and Email Analytics.

Litmus has made 3 acquisitions, including Curated, Kickdynamic, and PutsMail.

Litmus has 2 investors. Key investors include Validity, and Spectrum Equity.

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