About LittleThings
LittleThings is a Media & Entertainment company based in New York (United States) founded in 2014, and was acquired by RockYou in March 2018. Digital media platform with inspirational content. LittleThings has completed 1 acquisition, including Jezebel. Its website littlethings.com draws about 393 thousand monthly visits. Its focus areas include Internet First Media, Lifestyle, Thematic and Diversified. Its legal entity is PETFLOW INC. Its competitors include Goop, Thrillist and BUZZNET; 3 of its 3 listed competitors have raised funding.
Company details
LittleThings was founded in 2014 in New York, United States, as a digital media platform focused on content for women. Uplifting stories are generated through original reporting and web curation. Operations began as an experimental blog before evolving into a standalone site. The platform operates within the digital media sector, distributing content via its domain littlethings.com.
- InvestorsCity National Bank
& 2 more
- Investments & Acquisitions
- Acquired byRockYou
(Mar 2018)
Apps and channels of LittleThings
its YouTube channel LittleThings has 11.8K subscribers and 30 videos.
Videos from LittleThings
The most watched videos on LittleThings's YouTube channel, LittleThings (11.8K subscribers). Click a video to play it here.
More on LittleThings.
Funding Insights of LittleThings
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of LittleThings with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | Debt – Conventional | – | – | ||
| Jun 2014 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in LittleThings
LittleThings has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include City National Bank, Lightspeed Venture Partners and RockYou.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
City National Bank is recognized for providing comprehensive banking and wealth management services. | 1954 | cnb.com | Los Angeles, United States | |
A cross-platform video ad network for games and developers. | 2005 | rockyou.com | San Francisco, United States |
Investor details for LittleThings
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of LittleThings
5 people are tracked at LittleThings (1 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Rachel Gariepy | Editorial Director | Leadership |
Paige Sheffield | Lifestyle & Entertainment Writer | Team |
Lisa Sugarman (she/her/hers) | Contributing Writer | Team |
Richard Dinardo | Video Journalist/video Producer | Team |
Stephanie Watson | Contributing Writer | Team |
Complete people profiles for LittleThings
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by LittleThings
LittleThings has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Jezebel.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an online platform. | jezebel.com | Atlanta, United States | 2007 | Aug 2016 | $10M |
Complete acquisition details for LittleThings
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of LittleThings
Competitors of LittleThings
LittleThings has 3 listed competitors in our database, 3 of them funded. They include Goop, Thrillist and BUZZNET.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. | |
| buzznet.com | 2005 | Los Angeles, United States | $43.5M | Lifestyle news on entertainment, style, and music is delivered online. |
Detailed competitors of LittleThings
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of LittleThings
The website of LittleThings (littlethings.com) receives about 393.5K visits a month and ranks #159,257 among all websites worldwide, #8,146 in News and Media.
- Monthly visits393.5K
▲ 7.5% vs previous month
- Unique visitors220.7K
per month
- Global rank#159,257
among all websites
- Category rank#8,146
News and Media
- Bounce rate69%
- Pages per visit1.4
- Average visit28 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with LittleThings. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nytimes.com | 100% | 695.1M | #71 | View details | |
| yahoo.com | 96% | 2.9B | #16 | View details | |
| cnn.com | 91% | 494.3M | #131 | View details | |
| msn.com | 90% | #74 | View details | ||
| people.com | 87% | 183.1M | #290 | View details | |
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| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for LittleThings
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as LittleThings (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Littlethings
Complete news archive for LittleThings
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about LittleThings
LittleThings was founded in 2014.
LittleThings is headquartered in New York, United States. It is registered at New York, New York, United States.
LittleThings was founded in 2014 in New York, United States, as a digital media platform focused on content for women. Uplifting stories are generated through original reporting and web curation. Operations began as an experimental blog before evolving into a standalone site. The platform operates within the digital media sector, distributing content via its domain littlethings.com.
LittleThings has made 1 acquisition, including Jezebel.
LittleThings has 3 investors. Key investors include City National Bank, Lightspeed Venture Partners, and RockYou.
LittleThings operates through Petflow Inc.
Yes. LittleThings was acquired by RockYou in March 2018.
The website of LittleThings receives about 393 thousand visits a month and ranks #159,257 among all websites worldwide.