About Local Measure
Local Measure is a Media & Entertainment company based in Surry Hills (Australia) founded in 2011, and was acquired by Zendesk in February 2025. Location-based social media monitoring is provided for brands. It operates in the Media & Entertainment and Technology sectors. Local Measure has raised $8 million across 3 funding rounds from investors including Zendesk. Local Measure has completed 1 acquisition, including Loopon. Local Measure offers products and services including Engage and Engage CTI Adapter. Its focus areas include Enterprise Applications, PR Tech, Media Monitoring and Social Monitoring. Its legal entity is FOURSQUARE LABS, INC.
Company details
Local Measure was founded in 2011 in Surry Hills, Australia, and operates in the social media analytics sector. A platform is offered for brands to monitor single or multiple locations through real-time streams of social media content. Followers are segmented using a proprietary algorithm based on factors such as influence, loyalty, language, or keywords to identify distinct audience groups.
Products & Services of Local Measure
Local Measure offers a comprehensive portfolio of products and services, including Engage and Engage CTI Adapter.
AI-powered platform for managing customer interactions and service.
Adapts platforms like Salesforce for omnichannel contact centers.
Funding Insights of Local Measure
Local Measure has successfully raised a total of $8M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.5 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 3
- Last Round Series A — $4.5M
- First Round $3.5M
(Jan 2011)
All 3 funding rounds of Local Measure with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $4.5M | Series A | – | – | – |
| Jun 2013 | Series A | – | – | – | |
| Jan 2011 | $3.5M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Local Measure
Local Measure has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Zendesk.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based customer service platform is offered for business engagement. | 2007 | zendesk.com | San Francisco, United States |
Investor details for Local Measure
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Local Measure
Local Measure has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Loopon.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Hotel feedback solutions & Guest survey software | loopon.com | Gothenburg, Sweden | 2008 | Jan 2020 | •••• |
Complete acquisition details for Local Measure
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Local Measure
Web traffic of Local Measure
The website of Local Measure (localmeasure.com) receives about 7K visits a month.
- Monthly visits7K
▼ 15.6% vs previous month
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Related news about Local Measure
Complete news archive for Local Measure
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Frequently Asked Questions about Local Measure
Local Measure was founded in 2011.
Local Measure is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.
Local Measure is a funded company, having raised a total of $8M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Jan 2011.
Local Measure was founded in 2011 in Surry Hills, Australia, and operates in the social media analytics sector. A platform is offered for brands to monitor single or multiple locations through real-time streams of social media content. Followers are segmented using a proprietary algorithm based on factors such as influence, loyalty, language, or keywords to identify distinct audience groups.
Local Measure offers Engage and Engage CTI Adapter.
Local Measure has made 1 acquisition, including Loopon.
Local Measure has 1 investor. Key investors include Zendesk.
Local Measure operates through Foursquare Labs, Inc..
Yes. Local Measure was acquired by Zendesk in February 2025.